4. A Free Way To Increase Your Traffic - Good News
For You
5. Find a lot more visitors by making use of 'Google
News'
Why is 'Google News' good news for us?
'Google News' attracts thousands of visitors in
every hour, of every day throughout every year.
Now if you could tap into that traffic, even a small
fraction of it, do you think you'd have a lot of
traffic rushing to your site?
6. Of course you would. You'd have thousands of visitors.
And even better, they'd be targeted traffic from all over
the world. The very best sort of traffic for any business!
If you can just get one story about your business in
Google News, you could double, if not quadruple your
traffic in a matter of days. Although Google News
aggregates and indexes news stories only for the past
thirty days, its news archive function goes back 200
years. In other words, you are covered every step of
the way if you do things right.
7. So how can you attract Traffic to your Website with Google
News?
You need to become a Google News publisher. Don't worry, you
don't have to be a 'Times Newspaper' or a 'Wall Street Journal'.
You can set up your own news site quite easily. Look for some
news items on Google News and you'll find that there are quite a
few ordinary websites on there. What you must have, however,
is excellent content.
If you build a news website about your niche which has plenty of
information (do a Google search to find useful content and then
make it your own!) your news website will be indexed by Google
News. Once this happens you'll be swamped by targeted visitors,
all with their credit cards poised, ready to buy!
8. You will need to place a prominent link on your news
site's home page to channel more traffic to the website
where you are promoting your business.
This is the advice Google gives on its website. Quite a
difficult little bit of information to find, so make sure you
don't lose this!
Information about setting up your own News
Website on Google News, Straight from Google!
"Technical Requirements: Article URLs
9. In order to be included in Google News, your articles URLs should
meet the following guidelines:
Be unique. Each of your pages that display an article's full text
needs to have a unique URL. We can't include sites in Google
News that display multiple articles under one URL, or that do not
have links to pages dedicated solely to each article.
Be permanent. For example, we wouldn't be able to crawl the
page yoursite.com/news1.html if it displayed a different story
every day. In order to ensure that our links to articles function
properly, each article on a news site needs to be associated with
one unique URL, and that URL must be permanent (i.e., it can't be
recycled).
10. Display a three-digit number. The URL for each article must
contain a unique number consisting of at least three digits. For
example, we can't crawl an article with this URL:
google.com/news/article23.html. We can, however, crawl an
article with this URL: google.com/news/article234.html. Keep in
mind that if the only number in the article consists of an isolated
four-digit number that resembles a year, such as
google.com/news/article2006.html, we won't be able to crawl it."
Six things you must be sure to get right
(1) Study these technical specifications in great detail. Make sure
you do exactly what they say. Then build your news website.
11. (2) Don't put banners advertising affiliate products on
your page
(3) Don't put PPC adverts on your page
(4) Do put quite prominent adverts for YOUR business
with links back to a different landing page for each
advert.
These links should be subtly worked into the 'news' that
you create. Find your news or other content from Google
and then incorporate this into your story which has your
link in it.
(5) Make sure that your future customers are well
informed and will be only too glad to follow your link
because they are eager to buy.
12. (6) One very important point that I cannot emphasise enough is
the fact that every news story, article, industry report or analysis
on your new news website needs to be 100% original and
copyscape compliant.
When you start out, you'll probably have to do this yourself, but as
your business grows and you can afford it, the best thing to do is
to outsource this news gathering and article production work to
overseas content firms. Again, do a search on Google to find
these firms.
Your news content should be organized and structured in strict
accordance with the technical specifications Google News has
outlined for this purpose. It is most important that your news
content be updated at least three or four times a week, daily if
possible. Keep tweaking and improving your news website.
13. After a while it should only take a short amount of
time every day and you'll have thousands of
visitors to your website, all eager to buy your
products!
Of course, if you're a workaholic, once you have
one product with its own news website making
you money, you can set up another, then another,
etc.! You'll soon be doubling your income every
month, then every week.