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Data-driven
enterprise
off your beat
 Doug Caruso
 dcaruso@dispatch.com
 (614) 461-5519
 @DougCaruso
Why data?
Find patterns
WHY DATA?
Spot trends
WHY DATA?
Identify problems
WHY DATA?
Report with authority
WHY DATA?
Build web traffic
WHY DATA?
Win prizes
2015 Pulitzer for Public Service
Post & Courier in Charleston, S.C.
Database of 300 women killed in domestic abuse
WHY DATA?
Get jobs
WHY DATA?
What have you done with data?
Our agenda today
HOW TO:
• Find data five ways
• Sort and filter in Excel
• Identify data stories
on three beats
• Pick your next data
story and get started
Treat data like a trusted source
1. Google it
2. Understand the bureaucracy
3. Download data from websites
4. Use public records laws
5. Collect your own data
HOW TO FIND DATA
1. Learn to use Google Advanced Search
HOW TO FIND DATA
https://www.google.com/advanced_search
Look! Data!
HOW TO FIND DATA
Exercise 1: Hunt for data
Take 10 minutes and report back:
• Use site: AND filetype: (examples: XLSX,
XLS, CSV, TSV)
• Use site: AND keywords (examples: XLSX,
XLS, CSV, data dictionary, database,
download data, record layout)
Or use Google advanced search:
www.google.com/advanced_search
HOW TO FIND DATA
2. Understand the bureaucracy
• Ask for records-
retention
schedules
• Get blank forms
• Befriend data/IT
people
• Ask officials what
they keep
3. Download data
• Governments
• Universities
• Libraries
• Think tanks
HOW TO FIND DATA
4. Use public-records laws
• ORC 149.43 is your
friend
• Download the Yellow
Book:
bit.ly/OHsunshine
• Freedom of
Information Act:
FOIA.gov
HOW TO FIND DATA
5. Collect your own data
HOW TO FIND DATA
2016 Pulitzer
winner for
national
reporting
5. Collect your own data: crowdsource it
HOW TO FIND DATA
Exercise 2: Sorting and filtering
Use Google Sheets: bit.ly/OHheroin
OR
Download the file and use Excel
Note: Case matters with bit.ly links
Freeze panes
Sorting
Sorting
Filtering
Filtering
Filtering
Filtering
Filtering
Filtering
Filtering
Exercise 3: Online databases
• Ohio Secretary of State Campaign-
Finance data
• www.sos.state.oh.us
1. Click on “Campaign Finance” at top
2. Then pick “SEARCH REPORTS”
3. Choose “Simple Search”
4. Fill in the blanks, check the box
5. Click “Run Report”
Look! Data!
Open the Excel file
What do you see?
Ask questions
• How much
did he give?
• Who got the
most?
• What else can
this data tell
us?
Photo by Gareth Simpson
What your data story?
What’s your first step?
 Doug Caruso
 dcaruso@dispatch.com
 (614) 461-5519
 @DougCaruso
How to frame your story?
a. What percentage of bridges are unsafe?
b. I want to do a story on unsafe bridges.
Photo by Flickr user linearclassifier
How to frame your story?
a. What percentage of bridges are unsafe?
b. I want to do a story on unsafe bridges.
Photo by Flickr user linearclassifier
Local government
What’s my question about:
• Campaign-finance reports
• Tax breaks
• Budgets
• Payroll
• Fees and fines
Photo by Flickr user wrightbrosfan
WHAT CAN I QUANTIFY?
Cops and courts
What’s my question about:
• Ohio Supreme Court case data
• Police-run data
• Ticket data
• Overtime
• Take-home cars
WHAT CAN I QUANTIFY?
Education
What’s my question about:
• Ohio report-card data
• Salaries
• Disciplinary data
• Enrollment data
• Vouchers
WHAT CAN I QUANTIFY?
Where do I begin?
• Learn Excel: Bug a friend,
or Google it! (More tips
in handout)
• Join IRE for training/tip
sheets
• Read a book.
• Start small.
• Localize national projects
• Master one skill at a time
Free to read at
bit.ly/datajbook
Contact me
 Doug Caruso
 dcaruso@dispatch.com
 (614) 461-5519
 @DougCaruso

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