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New Marketing Summit: Are Social Networks the New Marketplace?

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Explore the current state of commercial social networks: where are your customers? How are they using social networks? What's the best way to start a marketing relationship with people on social networks?

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New Marketing Summit: Are Social Networks the New Marketplace?

  1. 1. THIS LITTLE PIGGY An Introduction to New Markets
  2. 2. Meet Piggy
  3. 3. A.K.A.
  4. 4. Consumer 2.0
  5. 5. This little piggy went to market
  6. 6. What’s a market?
  7. 7. 1. An open area or square in a town where a public market or sale is set up.
  8. 8. 2. The world of business and commerce .
  9. 9. 3. A place in which values , opinions , and ideas are put forward for debate or recognition
  10. 10. Once upon a time…
  11. 11. This little piggy went to
  12. 12. The Cafe
  13. 13. to talk and gather
  14. 14. This little piggy went to
  15. 15. The Market
  16. 16. To search and find
  17. 18. This little piggy went to
  18. 19. Wall Street
  19. 20. To Buy and Sell
  20. 22. One day, little piggy discovered…
  21. 23. THE INTERNET.
  22. 24. This little piggy went to
  23. 26. To search and find
  24. 27. INFORMATION
  25. 28. This little piggy went to
  26. 30. to talk and gather
  27. 31. OPINIONS
  28. 32. This little piggy went to
  29. 34. to read, rate , and review
  30. 35. PRODUCTS
  31. 36. This little piggy went to
  32. 38. To buy and sell
  33. 39. EVERYTHING
  34. 40. This little piggy went to market and became healthy , wealthy , and wise because she could
  35. 41. READ
  36. 42. RATE
  37. 43. REVIEW
  38. 44. MEET
  39. 45. SHARE
  40. 46. SOCIALIZE
  41. 47. BUY
  42. 48. SELL
  43. 49. AND
  44. 50. EXCHANGE
  45. 56. This little piggy stayed
  46. 58. …and missed out
  47. 59. <ul><li>THE SOCIAL WEB </li></ul><ul><li>= </li></ul><ul><li>THE NEW MARKETPLACE </li></ul>
  48. 60. THANK YOU! Rachel Happe [email_address] Twitter - @rhappe www.thesocialorganization.com [no pigs were harmed during the making of this powerpoint]

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