4. colophon content
Concept & design: Edhv Flashville
Commisioned by: Vrijetijdshuis Brabant
chapter one
What about flashpackers
Studenten team
chapter two
Design Academy Eindhoven: What about BrabantStad
Arthur van de Laken
Deesje Laméris chapter three
Femke Mosch What about festivals
chapter four
TU/e Bouwkunde:
What about identity
Ruud van Gool
chapter five
TU/e Industrial Design: Flashville
Jurrian Tjeenk Willink
chapter six
Edhv team: The making of
Remco van de Craats
Leslie Folker
Wendy Plomp
Lenneke Heeren
Bas van Raay
Bjørn Andreassen
Anke Muijsers
Claudia Toscano
5. preface
Tourism and leisure are an important pillar of the
Brabant economy. Although there is a slight increase in the
supply of hotel rooms and bed & breakfasts, that offer still
remains focussed on the business market. Besides the
Efteling, Brabant lacks icons for short stay. With festivals like
Incubate, STRP, Playgrounds, Roadburn and Mundial Brabant
wants to attract the market of ‘early adopters’ by focussing
on flashpackers: backpackers with a higher budget and a
need for comfort. The flashpackers attracted to the above
mentioned festivals need housing that meets the demands
of a younger generation of leisure consumers.
Vrijetijdshuis Brabant
11. chapter one
inspiring examples
These are a few examples of accomodations that are
appealing to flashpackers. These satisfy their needs in seeking
thrill and are of addional value to the travel or festival experience.
12. chapter one
cabin concepts
slum village concepts
blow up
concepts
container
concepts
16. Breda Tilburg
Helmond chapter two
logistics Eindhoven
Rotterdam/Den Haag Utrecht/Amsterdam
Schiphol
Den Bosch Den Bosch
Breda Breda Tilburg
Tilburg
Helmond Helmond
Venlo/Duitsland
Eindhoven Eindhoven
Pisa
London
Sevilla
Marseille
Maastricht/Belgie
Madrid
Porto Ibiza Milaan
Girona Rome
Stockholm
Rotterdam/Den Haag Utrecht/Amsterdam
Ambition middle to long term: urban network Schiphol Ambition long term: network in national as wel as
international/European cities
Den Bosch
Breda Tilburg
Helmond
Venlo/Duitsland
Eindhoven
Pisa
London
Sevilla
Marseille
Maastricht/Belgie
Madrid
Porto Ibiza Milaan
Girona Rome
Stockholm
17. chapter two
goals themes
ambition
1) Balance between urban and green The goals were further developed into
2) Sustainable and climate-proof region six themes, linked to the programs of cities
3) Economic, cultural and top sports facilities the province.
4) Leading knowledge innovative region in Europe
5) Internal and external accessibility These themes are a guidence for the
6) BrabantStad, a strong network projects implemented in BrabantStad:
1) Beautiful Brabant, attractive cities
2) Clean Brabant, green cities
3) Dynamic Brabant, cities as motors
4) National Perspective Brabant, promising cities
5) Accessible Brabant, unlocked cities
6) Connecting Brabant, urban links
inspiration
visual culure
& heritage
social innovation
industrial, heritage,
youth, culture & art
innovative
technology
& design
20. chapter three
the festival future/
the future festival
- Changed from an old-fashioned festival into a social organization and
a content producer
- Festival moment became a festival process
- Social media and blogs to its supporters on cutting-edge culture
- International guest lectures and curatorships
- In the previous decade the boundary disappeared between consumer and
producer as well as between stage and media
- Due to the rise of social media and methods as co-creation,
the communication developed from an old fashioned transmitter - receiver
pattern to a continuous dialogue between these two
- Producer of artistic value
- The artistic productions are related to local infrastructure as education,
civil organisation, industry and environment
http://www.socialfestivalmodel.org
21. chapter three
multiple day festival
loca%es loca%es jaarlijks jaarlijks aantal
dagen aantal
dagen data data bezoekers flashpacker
proof
bezoekers flashpacker
proof
buiten/binnen buiten/binnen
Overnach%ng Overnach%ng
thema thema
Breda Interna%onaal
fiInterna%onaal
film
fes%val
Breda lm
fes%val 1
loca%e 1
loca%e elk
jaar elk
jaar 5
dagen 5
dagen 23-‐27
maart 23-‐27
maart Ja
+ Ja
+ binnen binnen
arrangement arrangement
film
en
workshops en
workshops
film
Graphic
design
fGraphic
design
fes%val
es%val 5
loca%es 5
loca%es om
de
twee
jaarom
de
twee
jaar 21
dagen 21
dagen 8-‐30
mei 8-‐30
mei ja
+ ja
+ binnen binnen
onbekend onbekend
new
media new
media
Breda
Jazz
fes%valBreda
Jazz
fes%val 18
loca%es 18
loca%es elk
jaar elk
jaar 4
dagen 4
dagen 2-‐5
juni 2-‐5
juni 250,000 nee 250,000 nee buiten/binnen buiten/binnen
onbekend onbekendjazz) muziek
( jazz)
muziek
(
Den
Bosch Bevrijdingsfes%val
Brabant
Den
Bosch Bevrijdingsfes%val
3
rabant
B loca%es 3
loca%es elk
jaar elk
jaar 2
dagen 2
dagen 4-‐5
mei 4-‐5
mei nee nee buiten buiten
onbekend onbekendvan
alles)
muziek
( muziek
(van
alles)
Boulevard
theater Boulevard
theater 26
loca%es 26
loca%es elk
jaar elk
jaar 11
dagen 11
dagen 4-‐14
augustus 4-‐14
augustus
130,000 ja
+ 130,000 ja
+ buiten/binnen buiten/binnen
onbekend onbekend
theater theater
Jazz
in
Duketown in
Duketown meerdere
loca%es
Jazz
meerdere
loca%eselk
jaar elk
jaar 4
dagen 4
dagen 10-‐13
juni 10-‐13
juni 150,000 ja
+ 150,000 ja
+ buiten/binnen buiten/binnen
aanbeveling aanbeveling
muziek
( jazz) muziek
( jazz)
Hip
Hop
in
Duketown op
in
Duketownoca%e
Hip
H 1
l 1
loca%e elk
jaar elk
jaar 2
dagen 2
dagen 25-‐26
juni 25-‐26
juni ja ja buiten buiten
onbekend onbekendhip
hop)
muziek
( muziek
(hip
hop)
City
moves City
moves 1
loca%e 1
loca%e elk
jaar elk
jaar 1
dag 1
dag 11
september 11
september ja ja buiten buiten
onbekend onbekenddance) muziek
(dance)
muziek
(
Helmond Jazz
in
CatstownJazz
in
Catstown meerdere
loca%es
Helmond meerdere
loca%eselk
jaar elk
jaar 2
dagen 2
dagen 4-‐5
september 4-‐5
september nee nee buiten buiten
onbekend onbekendjazz) muziek
( jazz)
muziek
(
Impact Impact meerdere
loca%es
meerdere
loca%eselk
jaar elk
jaar 1
dag 1
dag 11
september 11
september nee nee buiten/binnen buiten/binnen
onbekend onbekend
muziek muziek
Eindhoven STRP
Eindhoven STRP 1
loca%e 1
loca%e elk
jaar elk
jaar 11
dagen 11
dagen 18-‐28
november18-‐28
november ja
+ ja
+ binnen binnen deal
hotel
hotel
dealtechnologie &
technologie
kunst
&
kunst
Glow Glow meerdere
loca%es
meerdere
loca%eselk
jaar elk
jaar 8
dagen 8
dagen 6-‐13
november 6-‐13
november ja
+ ja
+ buiten/binnen buiten/binnen
onbekend onbekend
licht
licht
Dutch
Design
Week Design
Week
Dutch
meerdere
loca%es
meerdere
loca%eselk
jaar elk
jaar 11
dagen 11
dagen 20-‐30
oktober 20-‐30
oktober
115,000 ja
+ 115,000 ja
+ buiten/binnen buiten/binnen
onbekend onbekend
design design
Tilburg Mundial
Tilburg Mundial 1
loca%e 1
loca%e elk
jaar elk
jaar 3
dagen 3
dagen 18-‐19
juni 18-‐19
juni 60,000 Ja
+ 60,000 Ja
+ buiten buiten
camping camping
muziek muziek
Incubate Incubate 31
loca%es 31
loca%es elk
jaar elk
jaar 8
dagen 8
dagen 12-‐19
september
12-‐19
september ja ja binnen binnen
aanbeveling aanbeveling
muziek/film/cultuur muziek/film/cultuur
Playgrounds Playgrounds 1
loca%e 1
loca%e elk
jaar elk
jaar 2
dagen 2
dagen 7-‐8
oktober 7-‐8
oktober ja
+ ja
+ binnen binnen
onbekend onbekend
digital
arts digital
arts
Interna%onaal
GInterna%onaal
Gipsy
lfes%val
ipsy
fes%val 1
oca%e 1
loca%e elk
jaar elk
jaar 1
dag 1
dag 29-‐29
mei 29-‐29
mei ja ja buiten buiten
onbekend onbekend
muziek/film/cultuur muziek/film/cultuur
25. chapter four
intertwining identities
urban/rural
Here are some results obtained by series of workshops and
brainstorms with students of the Technical University Eindhoven and
Design Academy Eindhoven. The results are mainly based on industry,
agricultural roots and the iconic Catholic church towns.
These proposals turn out to be BrabantStad pavilions.
industry
culture
history
nature
agriculture
connectivity
28. chapter four
sustainability
During the brainstorms some concepts were made of
sustainable materials and eco friendly solutions for energy.
Theoretically it is possible to generate everything needed
like hot water, electricity, cooling system and so on.
Like a power tower.
power tower
29. chapter four
mixing icons
In our effort to comprehend the identity of BrabantStad
we started to mix the typologies of the structures that
can be found throughout Brabant.
32. chapter four
room interiors and
basic facilities
WC
Wasbak 90 x 120 x 45
45 x 45 x 80
Stoel Nachtkastje
60 x 60 x 50 Bed 2pers. 30 x 50 x 50 Douche
220 x 100 x 75
80 x 80 x 250
35. chapter five
Flashville
Flashville is a
temporary village
that pops-up around
festivals and cultural
hotspots.
It accommodates the
needs of flashpackers
and provides basic
comfort like bed,
shower and toilet as well
as information about the
surrounding region.
45. chapter five
interior as a gallery
Den Bosch
Eindhoven
WC
Wasbak 90 x 120 x 45
45 x 45 x 80
Breda
Stoel Nachtkastje
60 x 60 x 50 Bed 2pers. 30 x 50 x 50 Douche
220 x 100 x 75
80 x 80 x 250
Helmond
Tilburg
49. chapter five
flashville community flashville app.
Flashville is a mobile concept so in order to keep track with it Connecting to the local context.
there should be an online community. You can see the program or Flashville only offers the basic facilities everything else
next stop of Flashville and you are able to share your experiences you might need can be found through the Flashville app.
of your stay. Like where to have breakfast, where to visit a museum,
where to do your laundry. And so on. This is how you can
find your way around a city.
local cooking wireless internet
best spots
local food
music bike rental
exposition laundry
history
shopping
party
design
