Barrier-free contentWhy accessibility is a vital component of good web content                                            ...
Name: Michael…………………………………………………….Age: 18…………………………………………………….Occupation: Student…………………………………………………….Limitation: Blind………...
Uses a screen reader that readswebpages’ information out loudNever uses a mouseUses a keyboard only – fornavigation and in...
Name: Harriet                             ……………………………………………………..….                              Age: 72                   ...
Can’t use a mouse                              Uses voice recognition                              software that lets her ...
Name: Janet……………………………………………………..….Age: 30…………………………………………………..…….Occupation: Teacher………………………………………………………...Limitation: D...
Relies on captions or texttranscripts for multimediaRequires an email field as acontact optionFrequent barriers:- no text ...
Name: Kevin……………………………………………………..….Age: 27…………………………………………………..…….Occupation: Candidate………………………………………………………...Attorney………...
Requires sufficient contrastbetween foreground andbackground coloursCan’t be confronted withflashing images or text at all...
eLearning     News              Email            eCommerceBanking                               Multimedia      Sport     ...
Accessibility is about lifting barriers
8.6 million                          .   people have a disability in Germany                           - German Federal St...
The majority of people in Germany acquired their impairments throughillness or accident                                   ...
There are severalimportant national lawsin Germany:                United Nations Convention                General Equali...
Accessibility is not a checklist –it’s an ongoing commitment.
What are the users’ barriers togetting to this content?What perspectives or tools can Ibring to limit these barriers?
Visual Auditory Cognitive and neurological Speech PhysicalAll disabilities that affect access to the web
Visual                              Older people  Auditory                          New web users  Cognitive and          ...
Accessibility is the capacity of ANY user,regardless of ability or disability, toaccess the same content andinformation.
…It’s everyone’s job
Crafting barrier-free content
Assessing user goals                                       Briefing writersSew accessibility into your content strategy pr...
Checklist for content creation
Assessing user goals                                       Briefing writers                                       Testing ...
Qualitative content audit
Less development timeIncreased usability                       Direct cost savings                         Accessibility  ...
How to spread the love1.  Pitch at the top level, to drive it down2. Appoint an a11y champion3. Workshop with decision-mak...
Let a11y beyour ally
Danke!        Let’s carry on talking about barrier-free contentAbout.me/1reneTwitter.com/1rene
Barrier-free content
Barrier-free content
Barrier-free content
Barrier-free content
Upcoming SlideShare
Loading in …5
×

Barrier-free content

1,421 views

Published on

Presentation on content strategy and accessibility at the IA Konferenz in Essen, Germany; May 2012.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,421
On SlideShare
0
From Embeds
0
Number of Embeds
108
Actions
Shares
0
Downloads
34
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Barrier-free content

  1. 1. Barrier-free contentWhy accessibility is a vital component of good web content IA Konferenz, May 2012, Essen Irene Walker, @1rene
  2. 2. Name: Michael…………………………………………………….Age: 18…………………………………………………….Occupation: Student…………………………………………………….Limitation: Blind…………………………………………………….“I need to buy my climbing equipment online”
  3. 3. Uses a screen reader that readswebpages’ information out loudNever uses a mouseUses a keyboard only – fornavigation and inputting textRelies on audio cues to let himknow what’s happening on thescreenFrequent barriers:- blocks of repetitive content- image links without alt text“I need to buy my climbing equipment online”
  4. 4. Name: Harriet ……………………………………………………..…. Age: 72 …………………………………………………..……. Occupation: Pensioner ………………………………………………………... Limitation: RSI ……………………………………………………..….“I need to send gifts to my grandchildren”
  5. 5. Can’t use a mouse Uses voice recognition software that lets her dictate passages of text Relies on keyboard support in her web browser Frequent barriers: - excessive navigation - complex forms“I need to send gifts to my grandchildren”
  6. 6. Name: Janet……………………………………………………..….Age: 30…………………………………………………..…….Occupation: Teacher………………………………………………………...Limitation: Deaf……………………………………………………..….“I follow popular blogs to stay ahead of my game”
  7. 7. Relies on captions or texttranscripts for multimediaRequires an email field as acontact optionFrequent barriers:- no text alternatives formultimedia- Phone number-only forms“I follow popular blogs to stay ahead of my game”
  8. 8. Name: Kevin……………………………………………………..….Age: 27…………………………………………………..…….Occupation: Candidate………………………………………………………...Attorney……………………………………………………..….Limitation: Epilepsy,……………………………………………………..….Dyslexia……………………………………………………..…. “I need to access my online study materials”
  9. 9. Requires sufficient contrastbetween foreground andbackground coloursCan’t be confronted withflashing images or text at allFrequent barriers:- Low colour contrast- Content that moves“I need to access my online study materials”
  10. 10. eLearning News Email eCommerceBanking Multimedia Sport Social
  11. 11. Accessibility is about lifting barriers
  12. 12. 8.6 million . people have a disability in Germany - German Federal Statistics Office
  13. 13. The majority of people in Germany acquired their impairments throughillness or accident - Deutsche Bundesregierung, 2008
  14. 14. There are severalimportant national lawsin Germany: United Nations Convention General Equality Act (2006) Federal Disability Equality Act (2002) Social Code Book IX (2001) - Deutsche Bundesregierung, 2008
  15. 15. Accessibility is not a checklist –it’s an ongoing commitment.
  16. 16. What are the users’ barriers togetting to this content?What perspectives or tools can Ibring to limit these barriers?
  17. 17. Visual Auditory Cognitive and neurological Speech PhysicalAll disabilities that affect access to the web
  18. 18. Visual Older people Auditory New web users Cognitive and Low neurological bandwidths Speech PhysicalAlso, access for people who don’t have disabilities
  19. 19. Accessibility is the capacity of ANY user,regardless of ability or disability, toaccess the same content andinformation.
  20. 20. …It’s everyone’s job
  21. 21. Crafting barrier-free content
  22. 22. Assessing user goals Briefing writersSew accessibility into your content strategy processes
  23. 23. Checklist for content creation
  24. 24. Assessing user goals Briefing writers Testing content Managing changeSew accessibility into your content strategy processes
  25. 25. Qualitative content audit
  26. 26. Less development timeIncreased usability Direct cost savings Accessibility means businessWider clientele Increased findability Optimised mobile content
  27. 27. How to spread the love1. Pitch at the top level, to drive it down2. Appoint an a11y champion3. Workshop with decision-makers4. Collate and share
  28. 28. Let a11y beyour ally
  29. 29. Danke! Let’s carry on talking about barrier-free contentAbout.me/1reneTwitter.com/1rene

×