This document is a property of Microsoft Corporation.
Successful sales organizations have always
strived to outpace their competition, improve
efficiencies and continuously improve sales
tactics to increase performance. Today, the
“always on” generation in the workforce,
along with more highly connected and
empowered consumers, is creating an almost
moment-to-moment shift in the way people
and communities engage with one another.
To compete and win in this constantly changing
environment, successful sales leaders and their sales
teams are doing more than simply adapting sales
tactics—they are transforming the way they sell in
order to create compelling customer engagements.
This white paper reflects Microsoft’s vision for
enabling this transformation and helping the
successful organizations of the future equip and
inspire their people for greater success.