How social marketing works

1. Social Media Marketing
Presented By:
1. Purva Mahatme
2. Neha Thakre
3. Mayuri Barde
4. Ankita Chalikwar
Guided By:
Prof. Sonal Parmar

2. Contents
 Introduction
 Social Media Websites
 Importance of social media marketing
 Tools used in social media marketing
 Strategies
 Advantages and Disadvantages

3. What is Social Media Marketing ?
Social media marketing is the use of social media platforms
and websites to promote a product or service.

4. Social Media Websites
Some of the most popular social media websites are :
 Facebook
 Google+
 Myspace
 Instagram
 LinkedIn
 Pinterest
 You tube
 Twitter

5. Are You On Social Media

6. Importance of Social Media Marketing
 Social media posts drive targeted traffic.
 Using social media for business boosts your site’s SEO.
 Marketing through social media is cost effective.
 Social media can help you get noticed at events and earn media
coverage.

7. Tools Used In Social Media Marketing

8. Strategies
1.Passive appoarch:
 Source of market intelligence
To obtain real time information
2.Active Appoarch:
Used in public relation and direct marketing.

10. Advantages and disadvantages of social media marketing
Advantages
 Reduced marketing costs
 Increased traffic to your website
 Greater access to international
markets
 Increased sales
 You Build your Brand
Disadvantages
 You can receive negative feedback
 Not having a clear marketing or
social media strategy may result in
reduced benefits for your business.
 Risk of unwanted or inappropriate
behaviour on your site, including
bullying and harassment.
 If you don't actively manage your
social media presence, you may
not see any real benefits.