Zayn Malik's target audience consists mainly of female teenagers from the northwest of England who have diverse careers. They share similar hobbies with Zayn like singing, writing, horse riding and swimming. While they enjoy music and dancing, his fans' personalities are described as vain, shy, kind and careless. They tend to shop at stores like Primark and Asda, watch shows on ITV, and favor brands such as SuperDry and Calvin Klein.

1. Post 8 - Target Audience
Research
Neena Kaur

2. Demographics
This section shows the demographics of Zayn Malik. I can infer that most of his fans are
female teenagers who live mainly in the north west and have different & interesting
professions as shown.

3. Lifestyle
The lifestyle of Zayn Malik’s fans tell me that they have similar hobbies to him such as
singing and writing. They also like horse riding and swimming and are interested in music
and dance.

4. Personality
The personality types of Zayn’s fans seem quite vain yet shy and kind as well as being
careless as stated.

5. Brands
Zayn Malik’s fans tend to watch ITV player, shop in primark and asda, love malteasers
and wear brands like SuperDry and Calvin Klein.

6. Entertainment
The fans favourite movies are 22 jump street, Grimsby, home alone, batman and London
has fallen. They tend to watch TV shows such at Britain's got talent and big brother. Their
favourite music artists tend to be One Direction followed by others. Their favourite
celebrities are usually people like Zac Efron or Joey Essex.

7. Media
Zayn maliks fans tend to spend around 36-40 hours per week online, they read The
Sun and usually watch TV for around 6-10 hours a week.