Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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1.
2. Graphic Design
ter:
ic, the bet cen-
the bas e often
igns ar ain
My des livering the m ess
de pr
tered in rather than im ns
e sig
messag mplicated de
with co
3. Graphic Design
the human side of the
story
Balancing data and the
emotional side of the story is
one of the best practices of
communications
4. Graphic Design
corporate
communications
Must always keep bran
d
consistency and encour
age
employee pride.
6. Creating a concept
Managing comms campaigns with Agency
pt
g a conce n with
creatin elatio
close r at-
kee ping a nd communic
ncy a is key
t he Age and essence an
br th
ing the a concept wi
te
to crea Agency
7. Creating a concept
Managing comms campaigns with Agency
ge
nd ima a
bra wing
Renewing ne
of re
The p rocess a challenge.
age is
b rand im
8. Writing for multiple audiences
translating technical
information into
attractive terms
is the challenge when w
riting
corporate content
9. Writing for multiple audiences
what’s i
people r n it for me?
et
in a mes ain the attentio
sa n
Will you ge for 5 second
as s.
summar a communicat
ize the “ or
for me” what’s i
in 5 seco n it
nds?
