1. Empathy Map
Stakeholder Name: Mrs. K.K.
I feel lonelier than ever before.
Not alone, but lonely
Pain has never left me.
I miss my son and my husband.
Why did it have to be me?
I often think there is no God.
More Chemo? I’d rather die.
How much longer do I have to suffer?
If I only knew, I would have never approve the surgery
I feel my condition has compelled my son to stay here.
It’s my fault his career is on hold.
I’m ugly. I lost all my hair, all my femininity.
I may die tomorrow.
Who actually cares about me?
I cared for them all, but now they are all busy.
SAY
DO
She has tears in her eyes many
times and cried once.
A lot of fidgeting, despite physical weakness.
Spoke restlessly, with no breaks.
Stood up 3 times to get beverages.
Hugged me once in the end.
Kissed me on the cheek. Went to the kitchen to check on
a stew she was baking
THINK
I have cancer you know.
FEEL
She feels like the weight of the world is on her shoulders.
She thinks she was abandoned by her
loved ones and maybe even God.
She feels lonely.
She is scared of dying alone.
“I am alone”
“No one cares about me”
“Why?”“I cannot understand why this is happening?”
“No one understand. No one can.”
“Life is unfair”
“Am I going to die? When?”
“Is there hope?”
“There is no God.” I hope I see my grandchildren.”
Frustrated.
Angry.
Betrayed.
Scared.
In pain.
Robbed.
No control.
Fragile, mortal.

2. Problem Statement
Stakeholder Name: Mrs. K.K.
A 65yo hyperactive, educatedA 65yo hyperactive, educated
and extremely positiveand extremely positive
housewife; mother of three;housewife; mother of three;
works as a dedicated teacherworks as a dedicated teacher
for children with special needsfor children with special needs
since 2003; very analytical,since 2003; very analytical,
result-oriented and highresult-oriented and high
performer; recently diagnosedperformer; recently diagnosed
with stage IV ovarian cancerwith stage IV ovarian cancer
needs a way to because
Feel supported by her family,Feel supported by her family,
friend and loved onesfriend and loved ones
throughout the treatment.throughout the treatment.
Regain her enthusiasticRegain her enthusiastic
positivity and enjoy life oncepositivity and enjoy life once
again.again.
Overcome a feeling ofOvercome a feeling of
impeding death that overtookimpeding death that overtook
her.her.
She is experiencing a feeling ofShe is experiencing a feeling of
abandonment.abandonment.
She is still traumatized by theShe is still traumatized by the
loss of her beloved husbandloss of her beloved husband
two years ago to lung cancer.two years ago to lung cancer.
She recently lost her mother.She recently lost her mother.
She is feuding with her sister.She is feuding with her sister.
Stakeholder Problem/need Insights