1. Step 3:Analyzing the Publics
Customers: The primary customers would be students because they not only have
to have to be aware of natural disasters and other emergency situations, but also
have enough food, water and supplies to last for three days. They are the biggest
group to spread awareness.
Parents of students would be a secondary-customer because some, if not most, still
support their children in some way when they attend college.
Potential customers would be high school students who are looking at colleges.
Producers: Faculty falls in this public due to close relationship they have with
students. Board of trustees for the school would be another producer forthe group
because of financing for this type of awareness program.
Enablers: The Indiana Department of Homeland Security would be a group that
shares similar interest. Hone land security specializes in the same field but on the
state level and has many resources like statics and knowledge of severe weather and
other natural disasters as well as plans on how to prepare for a situation where one
might not be able to leave their location.
Limiters:
Intercessory Public and Opinion Leader(s):
Key Public: Students are the focal point in this campaign. This latent public shares
the issue of readiness and preparedness with the organization. In order to avoid our
public becoming apathetic we must raise awareness of the issue through various
methods of commination such as emails, lectures, events and contests.
In order for them to become more active on the issue they must plan for a disaster
type situation and how to execute them.
Benefits: Giving the knowledge they need in order to deal with a disaster situation,
we increase the chances of safety and mortality among students and staff
respectfully.