1. ““ALWAYSALWAYS
FRESH”FRESH”
PRODUCT
AGE
CONTROL
YOUR IMPACT
ON
QUALITY

2. ““ALWAYSALWAYS
FRESH”FRESH”
Product Quality December 2006Product Quality December 2006
12 month sales weighted12 month sales weighted
 11% of all PET has low carbonation
 125 samples of PET in last 12 months
 Coca-Cola Light 5% has off-taste (low aspartame)
 18 samples of Coca-Cola Light in last 12 months

3. ““ALWAYSALWAYS
FRESH”FRESH”
Keep me with care…

4. ““ALWAYSALWAYS
FRESH”FRESH”
 Quality MeasuresQuality Measures
 Specifications based on ConsumerSpecifications based on Consumer
Perception – People can tell thePerception – People can tell the
differencedifference
 When is PET flat? – 15% of CO2 lostWhen is PET flat? – 15% of CO2 lost
 When do Light Products taste bad? –When do Light Products taste bad? –
30% of aspartame gone30% of aspartame gone
How Do We Decide?How Do We Decide?

5. ““ALWAYSALWAYS
FRESH”FRESH”

6. ““ALWAYSALWAYS
FRESH”FRESH”
We need to ensure thatWe need to ensure that
our products are:our products are:
““ALWAYS FRESH”ALWAYS FRESH”

7. ““ALWAYSALWAYS
FRESH”FRESH”

As with most Food Products our SoftAs with most Food Products our Soft
Drinks have a “Drinks have a “Best TasteBest Taste” time” time

We call this time theWe call this time the Shelf LifeShelf Life

PETPET andand LightLight Products have aProducts have a ShorterShorter
Shelf LifeShelf Life than other Productsthan other Products
Why Fresh Product?Why Fresh Product?

8. ““ALWAYSALWAYS
FRESH”FRESH”
What shortens Shelf Life?What shortens Shelf Life?
 Storing forStoring for Too LongToo Long
 Storing inStoring in Warm orWarm or
HotHot placesplaces
AllAll Soft Drinks are affected bySoft Drinks are affected by Time andTime and
TemperatureTemperature, but, but PETPET andand LightLight drinks are affecteddrinks are affected
moremore

9. ““ALWAYSALWAYS
FRESH”FRESH”
Best shelf life starts…

10. ““ALWAYSALWAYS
FRESH”FRESH”
WHAT IS THE EFFECT?
HEAT
PET = FLAT PRODUCT!
TIME

11. ““ALWAYSALWAYS
FRESH”FRESH”
PET = FLAT PRODUCT! WHY?
PET is like a very fine mesh that allows carbon dioxide
gas to pass through (the gas goes out not because of the
pressure in the bottle).
The smaller the bottle the more of the product is in
contact with the surface of the bottle, (relatively), and
the gas is lost faster.
The higher the pressure in the bottle the faster the gas is
lost:
Coca-Cola, Sprite: high carbonation
Fanta: lower carbonation
Higher temperature = higher pressure in the bottle

12. ““ALWAYSALWAYS
FRESH”FRESH”
WHAT IS THE EFFECT?
HEAT
LIGHT PRODUCTS = BAD TASTE!
TIME

13. ““ALWAYSALWAYS
FRESH”FRESH”
LIGHT PRODUCTS = BAD TASTE! WHY?
Light products do not contain sugar.
Light products contain artificial sweeteners:
Aspartame & Acesulphame-K (Ace-K)
The mixture is used to simulate the taste of sugar, Ace-
K on its own does not taste right.
Aspartame degrades / breaks down over time.
The degradation is accelerated by heat.
When 30% of the aspartame has degraded the product
is noticeably less sweet, becomes bitter.

14. ““ALWAYSALWAYS
FRESH”FRESH”
Mum/Dad, this drink tastes bad!
Just leave it.
I won’t buy that
brand again!

15. ““ALWAYSALWAYS
FRESH”FRESH”
Poor
Quality
Unhappy
consumers
The Cost of Poor QualityThe Cost of Poor Quality
==

16. ““ALWAYSALWAYS
FRESH”FRESH”
The Cost of Poor QualityThe Cost of Poor Quality
It has been established that each person who is
unhappy about a Coca-Cola product will tell
approximately 50 other people.
Especially if they cannot easily contact the
Company …
Of these 50 half will change brand…

17. ““ALWAYSALWAYS
FRESH”FRESH”
Time & Temperature…

18. ““ALWAYSALWAYS
FRESH”FRESH”
Time and TemperatureTime and Temperature
are our Enemies!are our Enemies!

19. ““ALWAYSALWAYS
FRESH”FRESH”
Reduce the time & temperature
effects…

20. ““ALWAYSALWAYS
FRESH”FRESH”
We need to:We need to:
 Get our products to ourGet our products to our
consumers in theconsumers in the ShortestShortest
possible timepossible time
 Keep our products asKeep our products as CoolCool asas
possible at all timespossible at all times
Reduce the effectsReduce the effects
of Time and Temperatureof Time and Temperature

21. ““ALWAYSALWAYS
FRESH”FRESH” How can we reduce the effectsHow can we reduce the effects
ofof
Time and Temperature ?Time and Temperature ?
We need to UNDERSTAND theWe need to UNDERSTAND the
ProductProduct
SHELFLIFE!SHELFLIFE!

22. ““ALWAYSALWAYS
FRESH”FRESH”
Understanding Shelf life…
P301004B
E290405J
PRODUCTION DATE
SHELFLIFE IS DETERMINED
BY ADDING THE AGE
STANDARD TO THIS DATE
EXPIRY DATE
AS FOR LEGAL
REQUIREMENTS AND
EQUAL TO COMPETITION

23. ““ALWAYSALWAYS
FRESH”FRESH”
Understanding Shelf life…
 PRODUCTION DATE + AGE STANDARD = SHELFLIFE
 LESS THAN AGE STANDARD = BEST QUALITY PRODUCT
AGE STANDARDS IN THE REGION
 PET 1.5 / 2.25 liter - 60 DAYS
 300 / 500ml PET - 45 DAYS
 LIGHT PRODUCTS - 60 DAYS
 ALL CANS AND NRB’S - 180 DAYS
Product which is older than the shelf life might
not be saleable!

24. ““ALWAYSALWAYS
FRESH”FRESH”
What can I do?
The 3 steps to Quality

25. ““ALWAYSALWAYS
FRESH”FRESH”
Step1 - BEAT THE HEAT
 Use curtains for extra protection
 Loaded trucks to be parked in shade
 Undelivered stock to be stored inside,
and used first

26. ““ALWAYSALWAYS
FRESH”FRESH”
Step1 - BEAT THE HEAT

27. ““ALWAYSALWAYS
FRESH”FRESH”
Step1 - BEAT THE HEAT
 Light/PET is stored in the coolest part of the warehouse
 Light/PET is stored away from hot walls, ceilings or
direct heat sources (3 meters space)
 Light/PET is not stored in direct sunlight
 Avoid repacking of product at high temperatures
(reduce the temperature of the shrinkwrapper)
WAREHOUSE

28. ““ALWAYSALWAYS
FRESH”FRESH”

29. ““ALWAYSALWAYS
FRESH”FRESH”
Step1 - BEAT THE HEAT
 Transport long haul at night
 Use curtains for extra protection
 Loaded trucks to be parked in shade
 Undelivered stock to be stored inside, and used first
WAREHOUSE

30. ““ALWAYSALWAYS
FRESH”FRESH”

31. ““ALWAYSALWAYS
FRESH”FRESH”
Step1 - BEAT THE HEAT
 Keep product away from sources of heat
 Keep product out of direct sunlight
 Keep product in cooler where possible
 Ensure customer understands heat issues
Market

32. ““ALWAYSALWAYS
FRESH”FRESH”

33. ““ALWAYSALWAYS
FRESH”FRESH”

34. ““ALWAYSALWAYS
FRESH”FRESH”
Step 2 - WATCH THE DATES
P30100
5B
E29040
6J

35. ““ALWAYSALWAYS
FRESH”FRESH”
Step 2 - WATCH THE DATES
 All PET/Light shipped to depots/warehouses within 10 days of
production
 All PET/Light distributed to customers within 30 days of
production
 All product past the above dates identified as “critical”
 Light above 60 days is not saleable and should not be distributed

36. ““ALWAYSALWAYS
FRESH”FRESH”
Step 2 - WATCH THE DATES
 PET/Light product older than 30 days from production is identified as
“critical” (MOVE IT THROUGH FAST MOVING CHANNELS)
 Light product older than 60 days from production is not saleable and
must be returned for destruction
 PET product older than 60 days from production MIGHT not be
saleable and must be returned for destruction / testing.
 500ml PET product older than 45 days from production MIGHT not be
saleable and must be returned for destruction / testing.
 NRB/Cans older than 180 days from production are not saleable and must
be returned for destruction

37. ““ALWAYSALWAYS
FRESH”FRESH”
Step 3 - Move it ON!
 Carry out a weekly check on the stock age and act according
to age guidelines
 Ensure that all stock carries a DATE OF PRODUCTION card
 Operate the FIFO System (First in, First out)
 Space left between rows (for counting and rotation)
 Product for destruction is in “Isolated/marked Area”
WAREHOUSE

38. ““ALWAYSALWAYS
FRESH”FRESH”
Step 3 - Move it ON!
 Product with oldest date ready to move from storeroom
 Ensure 1.5 times stock order rule applies
 Rotate product on shelves - FIFO (First in, First out)
 Ensure customer understands rotation system
 No stock-piling
Market

39. ““ALWAYSALWAYS
FRESH”FRESH”
Don’t keep me in the SUN

40. ““ALWAYSALWAYS
FRESH”FRESH”
I am always in use…

41. ““ALWAYSALWAYS
FRESH”FRESH”
Carry me with care…