The document discusses the range of goods and clustering. It defines the range of goods as the variety and diversity of products available to consumers. A wide range of goods offers consumer more choices aligned with their preferences. Factors like industry capabilities, market demand, technology, and competition influence the range of goods. Clustering groups consumers based on demographic, psychological, and behavioral attributes to allow businesses to target specific segments effectively. The range of goods and clustering are interconnected and impact consumer satisfaction, loyalty, and business competitiveness.
2. The range of goods refers to the variety
and diversity of products available to
consumers within a particular market
place.
A wide range of goods offers consumers
more choices allowing them to find
products that allign with their preferences,
needs and Lifestyles.
The range of goods influences consumer
satisfaction, brand loyalty and market
competition.
INTRODUCTION
3. RANGE OF GOODS
Range of the central good delineates the
market area of a central good. It is the
maximum distance that consumers are
willing to travel to purchase the good.
We assume that travel is equally easy in
all direction the range of a central good
will be perfect circle round the central
place.
4. FACTORSAFFECTING RANGE OF
GOODS
INDUSTRY AND SUPPLY CHAIN CAPABILITIES
The capabilities of industries and supply chain
determine the feasibility and efficiency of
producing and disturbing a wide range of
goods
MARKET DEMAND
Consumer performance trends and evolving
lifestyle shape the demand for specific
products and determine the range of goods
offered
5. Cont…
COMPETITIVE LANDSCAPE
Market competition encourages business to
differentiate themselves by offering
unique and diverse products, leading to an
expanded range of goods
TECHNOLOGYADVANCEMENT
Technological innovation enable the
production of new and diverse products,
expanding the range of goods available to
consumers
6. CLUSTERING
Cluster approach allows for
combining efforts, making use
of synergies and pooling
resources to increase
competitive advancement while
sharing market risk
7. Objectives of clusters development include
improvement in parameters live increase in
Wages,Turnover, Employment, Number of
Enterprises, Exports, Etc..
Need Assessment
Design Development
Skilling, Capacity Building
Market Linkages
CLUSTER DEVELOPMENT OBJECTIVES
8. DEMOGRAPIC CLUSTERING
Consumers are grouped based on demographic
characteristics such as Age, Gender, Income &
Location
PSYCHOLOGICAL CLUSTERING
Consumers are group based on psychological and
lifestyle attributes, including Values, Interests,
Attitudes and activities
BEHAVIOUR CLUSTERING
Consumers are group based on behavior pattern ,
Purchasing pattern, Wage Behavior, Brand Loyalty
and Product preference
TYPES OF CLUSTERING
9. COMPETITIVE ADVANTAGES
Effective clustering strategies can lead to increase
customer satisfaction, Loyalty and Market share,
Providing a competitive edge and rivals.
TARGETED MARKETING
Clustering enables business to tailor their marketing
strategies to specific consumers segments, Optimizing
resources allocation and improving campaign
effectiveness.
Conclusion
IMPACT OF CLUSTERING
The range of goods and clustering are interconnected aspects of the
modern market landscape. A diverse range of goods caters to the
varying preferences and needs of consumers, while consumer
clustering provides business with insights to target specific consumer
segments effectively by recognizing the symbolic relationship between
range of goods and clustering