Product-led content marketing is revolutionizing SaaS marketing altogether. But do SaaS companies really see value in it? We interviewed 20 SaaS marketers for their views on product-led growth and content marketing. Here's what we asked them: 1. How do you use content to drive growth for your SaaS business? 2. What kinds of content do you create and how do you plan your content calendar? 3. How important is SEO for content creation and how do you approach it? 4. Does product-led content marketing work? What results have you seen through this strategy? In this video, we share the key insights obtained from their responses. To know what the marketers had to say, read the full article here: https://narrato.io/blog/how-do-saas-companies-drive-product-led-growth-through-content-20-saas-marketers-share-insights/

1. 10 VALUABLE INSIGHTS ON
PRODUCT-LED GROWTH
AND SAAS CONTENT
MARKETING
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2. Narrato asked 20
SaaS marketers their
views on product-led
content, PLG
strategy and SaaS
content marketing
Here are some valuable
insights from the interviews
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3. SaaS marketers have seen an
increase in conversions with
product-led content
This content needs to be short-
form, engaging, and tell a simple
story focusing on the key
benefits of the solution
Key Insights: #1
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Blogs are the most popular type
of SaaS marketing content
Long-form content like case
studies and e-books are other
preferred formats
Key Insights: #2

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Videos can be great for product-
led storytelling
You get to show your SaaS
product in action
Key Insights: #3

6. Creating compelling content that
answers audience questions helps with
SEO
Search engines reward helpful content
Key Insights: #4
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7. Social media channels have
become discovery platforms for
SaaS users
Each social media platform has
its own search engine, where
SEO criteria apply as well
Key Insights: #5
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Almost all SaaS marketers have a
monthly content calendar
Content is planned at least a
month in advance
Key Insights: #6

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Growth in revenue
Growth in awareness
Growth in followers
Growth in users
Growth in collaboration requests
Product-led content can help with -
Key Insights: #7

10. Product-led content gives your
readers a non-sales-oriented
walkthrough of your product and its
features
Key Insights: #8
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11. The many features and
capabilities of SaaS products can
be overwhelming for a user to
discover on their own
Product-led content helps
simplify that
Key Inisghts: #9
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SaaS buyers take their time to
arrive at a purchase decision
Providing them with valuable
product-led content can be a
great lead nurturing tactic
Key Inisghts: #10

13. Thank You
To read the full article for more such valuable insights,
head on to the Narrato blog.
https://narrato.io/blog/how-do-saas-companies-
drive-product-led-growth-through-content-20-saas-
marketers-share-insights/
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