This document discusses email marketing and provides information on various topics related to creating and sending effective email campaigns. It covers subscriber lists and forms, types of emails like automatic, welcome, confirmation and promotional emails. It also discusses segmentation methods, email anatomy, important metrics like open rate, and legal considerations like GDPR compliance. The document is presented by Anton Voroniuk and provides his contact information at the end.

1. Email Marketing
Anton Voroniuk,
@woronyuk

2. About us

3. What questions do you have to answer?

4. Why are we talking about Email Marketing?

5. Why are we talking about Email Marketing?

6. Advantages of Email Marketing

7. Why are we talking about Email Marketing?

8. Why are we talking about Email Marketing?

9. Mailcharts.com - your best friend for competitor research

10. Mailcharts.com - a lot of insights and data

11. Let’s start from mailing lists and subscription forms

12. Let’s start from mailing lists and subscription forms

13. Subscription form can often be too long

14. Legal side - Privacy Policy

15. GDPR

16. Legal side

17. Main reason to subscribe is additional value

18. To be part of community

19. Online or offline event

20. Offline or online event

21. Loyalty program

22. Updates

24. TYPES OF EMAILS

25. TYPES OF EMAILS
● Automatic emails:
○ Trigger or Transactional emails
● Welcome or Onboarding emails
● Confirmation email
● confirmation of order
● confirmation of purchase or payment
● Abandonment emails
● Reminder emails
■ Reactivation or Retention Emails
● Promotional emails (sales, info on product or services)
● Content Emails (useful, relevant information)
● Partner emails

26. Trigger emails

27. Welcome letters

28. Welcome letters

29. Confirmation Emails

30. Abandonment Emails

31. Abandonment Emails

32. Reminder Emails

33. Reminder Emails

34. Reactivation letter

35. Promotion emails

36. Content Emails

37. Partner emails

38. SEGMENTATION

39. Methods of Segmentation
Geographics Demographics By product
Consumer behaviour Other segmentations

40. Location

41. Language

42. Mailing lists

43. Email anatomy

45. Email Metrics to Measure Success

46. Which metrics are the most important?

47. Email Metrics to Measure Success

48. Open Rate

49. Google Analytics Data

50. Udemy Top of the Funnel Analytics

51. AntiSpam Keywords

52. Google Postmaster

53. IP Reputation

54. Domain Reputation

55. What questions do you have to answer?

56. Anton Voroniuk
aworonyuk@web-promo.com.ua
www.web-promo.ua
Thank you!