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How do you define and target the audience

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How do you define and target the audience? First define then decide your strategy to reach and manipulate them Depends upon – age, gender, religion, socio-economic background, political views, where they live (urban, rural), education, lifestyle, ethnicity, lifestyle, interests Also unquantifiable aspects: eg: groups: mainstreamer, succeeder, aspirer, individualist.

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How do you define and target the audience

  • 1. How do you define and target the audience? First define then decide your strategy to reach and manipulate them Depends upon – age, gender, religion, socio-economic background, political views, where they live (urban, rural), education, lifestyle, ethnicity, lifestyle, interests Also unquantifiable aspects: eg: groups: mainstreamer, succeeder, aspirer, individualist.