Train/ railway and metro branding: The most preferred transit media in India has to be that of the railway or train branding due to its obvious outreach and popularity. Indians are mostly inclined to trains for their local, regional and national commute and hence, advertising with the Indian Railways is one such prized weapon to strategize your reach and maximize the benefits from unbridled outreach both in the rural and the urban areas. This along with the affordable rates of advertising with the Indian Railways makes train branding the most bankable option of transit media. Metros also play a crucial role in solidifying the brand image further among the commuters of the urban populace. Apart from the quintessential metro wrap ads, metro services in cities like Kolkata, Delhi, Bangalore, Mumbai, etc. have been trendsetter in in-transit branding since long and feature on the to-do list of every eager company or organization looking to gain greater outreach in the ever expanding services of the metro railway in India.