2. Add new clients
Promote your practice to existing
clients
Fill empty appointment times
Reward your best clients
Develop an online and social
media presence
Facilitate appointment scheduling
*All the above goals drive revenue
for your practice and increase patient
loyalty, but have been difficult and
expensive to do in the past
3. Partners for Healthy Pets | Hom e Page 2/ 12/ 13 11:48 PM
Fewer people are taking
their pets for routine Why do veterinarians
love what they do?
More Healthy Pets.
More Often.
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veterinary care.
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The AVMA is promoting
Wellness Plans as well as
use of social media and
online marketing to
increase pet owner Issues Affecting the
Veterinary Profession
awareness 50% of veterinarians had fewer patient
visits during 2010 vs 20091
24% of pet owners believe that routine
checkups are unnecessary2
56% of pet owners said that their
veterinarians do not clearly explain when
Fill empty appointment
they should bring their pets in for various
procedures or tests2
Partners for Healthy Pets is here
space with the clients
to help you reverse these trends.
References: 1. Felsted K. NCVEI UPDATE: new insights in practice
growth. Bayer Healthcare LLC, Animal Health Division, Bayer
Veterinary Care Usage Study; 2011. 2. Felsted K. How to address
You and Partners for Healthy Pets
the problem. Bayer Healthcare LLC, Animal Health Division, Bayer
Veterinary Care Usage Study; 2011.
you enjoy delivering the Veterinary professionals and pet owners share a desire of wanting what is best for pets.
Partners for Healthy Pets was created by the Partnership for Preventive Pet Healthcare™ to
support veterinarians and help pet owners understand the importance of routine care and the
critical role of the veterinary professional. Like you, Partners for Healthy Pets strives to improve
services you like to http:/ / www.partnersforhealthypets.org/
the overall health of pets.
Page 1 of 2
perform Results of the 2007 AVMA survey of US pet-owning households
regarding use of veterinary services and expenditure, JAVMA Vol
233, No. 5, September 1, 2008
4. Print Advertising –
Newspapers, Magazines
Phone Book
Word of Mouth
Coupons
Direct Mail
Local Displays/Banners
Events / Sponsorships
5.
6. Most practices want to
participate in online,
social media, and mobile
marketing
Most are not sure how
to accomplish this goal.
Lack of technology
to market to new and
existing patients via
social, mobile and
internet channels
7. 234 million Americans
have used a mobile
device, 116 million of
those own their own
smart phone
89.9 million consumers
accessed retail content on
their devices, just in July
2012 alone
Smartphones will have
influenced $159 billion
in sales through 2012
8. 70% of adult social
networkers shop online
Social Media use has
increased 356% in the
US since 2006
9/10 mobile searches
lead to action- OVER
HALF lead to purchase
Projections by 2015:
Mobile Commerce 15 Billion
Social Commerce 30 Billion
9. VetsMyWay is a company built with the
singular goal of helping veterinarians
increase their revenue and patient loyalty
through the use of emerging technologies.
Your VetsMyWay Multi-Channel
Marketing Platform can include:
① New Client Data Collection Platform for
Social & Mobile Engagement (includes iPad)
② Practice Visibility in our Online Directory
③ Online Veterinarian Practice Profile Page
④ Online Appointment Scheduling
⑤ Email Campaigns
⑥ Social Campaigns
⑦ Mobile / SMS Campaigns
⑧ DataMyWay- Data Analytics
⑨ Secure E-Commerce Financial Transactions
10. We provide an
online directory
which highlights
your practice
The platform
allows new and
existing clients
to locate and learn
about you and
your practice
11. We provide an online
profile page for your
practice on both our
mobile app and our
VetsMyWay website
12. Our DataMyWay- iPad
solution helps your
practice collect
actionable data to
engage your patients
for future opportunity
Use Snap Tags to build
your practice
brand, remotely collect
data and engage new
clients
13. Collect the necessary new
client information to
engage, communicate and
increase loyalty to your practice;
via
social and mobile
channels
① Client name
② Email address
③ Mobile number
④ Pet’s name
⑤ Pet’s Birthday
14. Snap Tags are a unique,
virtually limitless
application to capture
potential patient data,
while building brand
recognition and loyalty
Snap Tags are linked to
share captured information
with your VetsMyWay
Marketing Command Center
15. Create offers to reward
your best clients
Fill empty appointment
times
Bring in clients for
wellness care
Use our Top Ten Care
Plans to bring new and
existing clients to your
practice
16. New patients find your
offers on the VetsMyWay
website
Distribute to your
existing patients via
email, text messaging,
Facebook and Twitter
Patients can share the
offer via email, text,
Facebook and Twitter
17. Social commerce sales will grow from $9.2 billion in 2012 to
$30 billion in 2015. VetsMyWay gives your practice the edge
in the Social Commerce revolution.
18. Your clients will
purchase the offer
at the point of contact
via our mobile app or
website
Patients redeem offer
at the time of the visit
19. 4 agile options to redeem
a client/patient purchase:
① Integrated Mobile Scanner
② Manuel Code Entry
③ Text Redemption
④ Integrated 800 #
20. Our appointment
scheduling feature allows
your patient to schedule an
appointment online via our
website or mobile app
Platform streamlines front
office operations
21. Robust data analytics
allow you to track the
results of your marketing
Know your Return
On Investment using
VetsMyWay
Retain your patients
Grow your practice
22. Ability to engage your patients with an
offer via email, text, Facebook and Twitter
through PC and mobile device
Increase patient loyalty with exclusive
private offerings
Viral on-line market penetration via
connected social media portals
Have an Online presence with our Vet
Directory and Online Practice Profile
Online Appointment Scheduling
VetsMyWay Mobile
Promotion of your practice and practice
recognition through use of DataMyWay-
Elite and Snap Tags
23. Choose the VetsMyWay solution that best fits your
practice goals
Complete on-line or hardcopy order form
Submit practice’s logo for DataMyWay new patient
engagement screen
Submit email list(s) and pictures to your Practice Support
Representative
Determine the initial 4 offers and expected launch dates