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Media Kit
jobscout

What is jobscout?
jobscout, available at myjobscout.org and for iOS in the iTunes Store,
is a web and mobile application designed to help get people back to
work by teaching jobseekers the digital literacy skills they need to
find a job and providing essential job seeking tools.

Through the use of game design, jobscout teaches basic Internet
skills by:


     • Engaging users in self-paced online activities that focus on
       teaching Internet use skills;
     • Providing tools that help the user streamline and manage
       their job search;
     • Assisting users in mastering these skills in order to apply
       online for a job; and
     • Enabling users to network on and offline.
jobscout



 Teaching Internet skills +
gamified “how-to” lessons+
  cool jobseeking tools =


     jobscout
jobscout

What is jobscout?
jobscout uniquely addresses the problem of unemployment by
teaching users the Internet skills needed to successfully search for a
job.

The jobscout platform uses interactive lessons and games to develop
these skills in a scalable, cost-effective way. jobscout aims to:

•   Help   users access online resources for job searching;
•   Help   users interact with each other during the process;
•   Help   users fill out and submit job applications online;
•   Help   users find a job; and
•   Help   users develop skills to use throughout their career.

Jobseekers who want to gain basic Internet skills training and job
search assistance finally have a tool to meet their needs: jobscout.
jobscout

The Web Application
jobscout

The Mobile Application
jobscout

The JobScout Experience
To learn broad subjects like “Internet Savvy” and “Finding Work
Online,” users take lessons that test knowledge and reward success
through eye-catching badges.

A jobscout user accumulates badges as she progresses through
lessons that teach digital literacy in order to find a job online.

Games and interactive features keep users engaged while they learn
to use a search engine, set up an email account, use social networks,
build an online resume, find job listings and prepare for interviews.

jobscout’s social network allows users to connect with each other
online, leading to offline collaboration.

jobscout also boasts a custom resume builder, built-in job search
functionality and an application manager, allowing the user access to
the full job search experience without leaving the jobscout site.
jobscout

Features
Features of the jobscout’s web and mobile applications include:

 • Lessons on using the Internet for job opportunities;

 • Gamified platform where users can earn badges for completed
   lessons;

 • “One Stop Job Shop” lets users search for openings, save
   listings, apply and track your progress with interview dates and
   times;

 • ResumeBuilder, a fill-in-the-blank resume system;

 • One button submission process with pre-formatted cover
   letters; and

 • Out-of-the-box ideas for earning money through micro-
   entrepreneurship through TaskRabbit, Etsy and other innovative
   work ideas.
jobscout
Social Gaming to Incentivize & Create a
Useful, Educational Experience

 Badges Awarded for Completion of Lessons

   The completion of each lesson results in earning a badge.
   Users have the ability to compare their earned badges with
   other users through the social network. The Badge Den allows
   users to see what badges they have earned right when they
   login.

 Characters Used to Personalize the Experience

   Three characters are offered to encourage users and
   personalize the jobscout experience. For those who find
   characters to be a distraction, users can elect to have a
   character free experience. Characters appear at the
   completion of lessons and can be chosen as an avatar for the
   social network.
jobscout

Social Gaming to Incentivize & Create a
Useful, Educational Experience

 Games Used to Reinforce Lesson Content

   jobscout uses simple games like word jumbles, picture ID and
   fill in the blanks to reinforce content learned during lessons.
jobscout

JobScout Mobile
For the more than 40% of people who access the Internet through
their smartphones, jobscout now offers a native iOS mobile
application for the iPhone available through the iTunes Store. Users
can now carry all of the Internet skills training resources and career
tools jobscout has to offer in their pocket.

Take jobscout with you an look for a job anytime, anywhere.
jobscout

JobScout Addresses Key Issues
Unemployment

Unemployment remained at 7.8% in the United States during Q4 of 2012,
and 2,031,400 people are without a job. Despite recent dips,
unemployment remains a critical problem that calls for new solutions.

Digital Divide

The United States is known the world over for its innovative and
industrious spirit, yet over 60 million Americans lack the Internet skills
necessary for today’s market demands.

In today’s economy, Internet skills are essential for finding a job. jobscout
seeks to bridge the gap between digital non-natives and finding
employment.
jobscout


JobScout Bridges the Digital Divide
jobscout is designed specifically for those disenfranchised by the digital
divide. Through the use of gaming elements, jobscout creates a safe and
accessible entry point for users unfamiliar with the Internet. jobscout
engages users through the use of gaming elements and motivates them
to cultivate new skills by awarding badges.

jobscout is a game changer for the over 60 million Americans who do not
know how to use the Internet by creating a space online that meets their
needs.
jobscout
        What People Are Saying

                         JobScout named digital literacy “best practice.”
                                        Net Literacy

                          “JobScout will serve as California’s foray into
                        tackling digital literacy in the State of California.”
                                       The Huffington Post

              “[JobScout] is a great idea. Simple to use and not hard to work with.”
                                       Santa Cruz Sentinel

“JobScout cuts through the "confusing maze of career training programs" to prepare and empower
          jobseekers to pursue jobs in the growing science and technology industries.”
                                         Gilroy Dispatch

                “A fantastic new site that is going to put California back to work.”
                                        Sacramento Fox 40

                  “JobScout aims to build skills in a fun, inviting environment.”
                             Employment and Training Reporter
jobscout
About TRAIL
 TRAIL: Discover Your Path

     JobScout was created by co-founders Christina Gagnier,
     Stephanie Margossian and Carter Fort. The trio has since
     formed parent for-profit company TRAIL to house JobScout
     and other applications just like it.

     Plans are in the works for similar applications in the
     healthcare and education spaces. For more information, visit
     discovertrail.com.

     TRAIL has been working in partnership with and has
     received financial support from the California State Library
     to develop its Scouts.
jobscout
About TRAIL
 TRAIL: Find Your Path

     TRAIL creates life skill education and productivity platforms
     for the things that impact your everyday life, including
     health, employment and civics. Currently, JobScout is our
     only commercially available product with HealthScout
     coming in 2013 and CivicScout in the works.
jobscout
Contact

          For media inquiries and getting
          jobscout for your organization,
              contact Josh Bradley.

           E: bradley@discovertrail.com

             For partnership questions,
           contact Stephanie Margossian.

          E: margossian@discovertrail.com

                      jobscout
           101 Townsend Street, Suite 312
              San Francisco, CA 94107
                  T: 415.766.4591
myjobscout.org
@myjobscout

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2013 JobScout Media Kit

  • 2. jobscout What is jobscout? jobscout, available at myjobscout.org and for iOS in the iTunes Store, is a web and mobile application designed to help get people back to work by teaching jobseekers the digital literacy skills they need to find a job and providing essential job seeking tools. Through the use of game design, jobscout teaches basic Internet skills by: • Engaging users in self-paced online activities that focus on teaching Internet use skills; • Providing tools that help the user streamline and manage their job search; • Assisting users in mastering these skills in order to apply online for a job; and • Enabling users to network on and offline.
  • 3. jobscout Teaching Internet skills + gamified “how-to” lessons+ cool jobseeking tools = jobscout
  • 4. jobscout What is jobscout? jobscout uniquely addresses the problem of unemployment by teaching users the Internet skills needed to successfully search for a job. The jobscout platform uses interactive lessons and games to develop these skills in a scalable, cost-effective way. jobscout aims to: • Help users access online resources for job searching; • Help users interact with each other during the process; • Help users fill out and submit job applications online; • Help users find a job; and • Help users develop skills to use throughout their career. Jobseekers who want to gain basic Internet skills training and job search assistance finally have a tool to meet their needs: jobscout.
  • 7. jobscout The JobScout Experience To learn broad subjects like “Internet Savvy” and “Finding Work Online,” users take lessons that test knowledge and reward success through eye-catching badges. A jobscout user accumulates badges as she progresses through lessons that teach digital literacy in order to find a job online. Games and interactive features keep users engaged while they learn to use a search engine, set up an email account, use social networks, build an online resume, find job listings and prepare for interviews. jobscout’s social network allows users to connect with each other online, leading to offline collaboration. jobscout also boasts a custom resume builder, built-in job search functionality and an application manager, allowing the user access to the full job search experience without leaving the jobscout site.
  • 8. jobscout Features Features of the jobscout’s web and mobile applications include: • Lessons on using the Internet for job opportunities; • Gamified platform where users can earn badges for completed lessons; • “One Stop Job Shop” lets users search for openings, save listings, apply and track your progress with interview dates and times; • ResumeBuilder, a fill-in-the-blank resume system; • One button submission process with pre-formatted cover letters; and • Out-of-the-box ideas for earning money through micro- entrepreneurship through TaskRabbit, Etsy and other innovative work ideas.
  • 9. jobscout Social Gaming to Incentivize & Create a Useful, Educational Experience Badges Awarded for Completion of Lessons The completion of each lesson results in earning a badge. Users have the ability to compare their earned badges with other users through the social network. The Badge Den allows users to see what badges they have earned right when they login. Characters Used to Personalize the Experience Three characters are offered to encourage users and personalize the jobscout experience. For those who find characters to be a distraction, users can elect to have a character free experience. Characters appear at the completion of lessons and can be chosen as an avatar for the social network.
  • 10. jobscout Social Gaming to Incentivize & Create a Useful, Educational Experience Games Used to Reinforce Lesson Content jobscout uses simple games like word jumbles, picture ID and fill in the blanks to reinforce content learned during lessons.
  • 11. jobscout JobScout Mobile For the more than 40% of people who access the Internet through their smartphones, jobscout now offers a native iOS mobile application for the iPhone available through the iTunes Store. Users can now carry all of the Internet skills training resources and career tools jobscout has to offer in their pocket. Take jobscout with you an look for a job anytime, anywhere.
  • 12. jobscout JobScout Addresses Key Issues Unemployment Unemployment remained at 7.8% in the United States during Q4 of 2012, and 2,031,400 people are without a job. Despite recent dips, unemployment remains a critical problem that calls for new solutions. Digital Divide The United States is known the world over for its innovative and industrious spirit, yet over 60 million Americans lack the Internet skills necessary for today’s market demands. In today’s economy, Internet skills are essential for finding a job. jobscout seeks to bridge the gap between digital non-natives and finding employment.
  • 13. jobscout JobScout Bridges the Digital Divide jobscout is designed specifically for those disenfranchised by the digital divide. Through the use of gaming elements, jobscout creates a safe and accessible entry point for users unfamiliar with the Internet. jobscout engages users through the use of gaming elements and motivates them to cultivate new skills by awarding badges. jobscout is a game changer for the over 60 million Americans who do not know how to use the Internet by creating a space online that meets their needs.
  • 14. jobscout What People Are Saying JobScout named digital literacy “best practice.” Net Literacy “JobScout will serve as California’s foray into tackling digital literacy in the State of California.” The Huffington Post “[JobScout] is a great idea. Simple to use and not hard to work with.” Santa Cruz Sentinel “JobScout cuts through the "confusing maze of career training programs" to prepare and empower jobseekers to pursue jobs in the growing science and technology industries.” Gilroy Dispatch “A fantastic new site that is going to put California back to work.” Sacramento Fox 40 “JobScout aims to build skills in a fun, inviting environment.” Employment and Training Reporter
  • 15. jobscout About TRAIL TRAIL: Discover Your Path JobScout was created by co-founders Christina Gagnier, Stephanie Margossian and Carter Fort. The trio has since formed parent for-profit company TRAIL to house JobScout and other applications just like it. Plans are in the works for similar applications in the healthcare and education spaces. For more information, visit discovertrail.com. TRAIL has been working in partnership with and has received financial support from the California State Library to develop its Scouts.
  • 16. jobscout About TRAIL TRAIL: Find Your Path TRAIL creates life skill education and productivity platforms for the things that impact your everyday life, including health, employment and civics. Currently, JobScout is our only commercially available product with HealthScout coming in 2013 and CivicScout in the works.
  • 17. jobscout Contact For media inquiries and getting jobscout for your organization, contact Josh Bradley. E: bradley@discovertrail.com For partnership questions, contact Stephanie Margossian. E: margossian@discovertrail.com jobscout 101 Townsend Street, Suite 312 San Francisco, CA 94107 T: 415.766.4591