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GROUP
Business Growth
Introduction!
Growing a business 
requires research and 
planning.
Definition 
To Business 
growth 
Any firm whose business 
generates significant 
positive cash flows or 
earnings, which increase 
at significantly faster 
rates than the overall 
economy.
Ways of Business Growth
Management structure
Financing Growth 
Growth Finance is a company’s use of debt, equity and hybrid 
financing techniques to achieve business expansion in a cost-effective 
manner.
Internal source 
Current Assets 
Retained Earnings 
Fixed Assets 
Cashflow 
Low profit 
Over investment 
Seasonal demand 
External source 
Issuing equities 
&bounds 
Long term obligation 
Short term debts 
Overtrading 
High taxation 
Over-investment in fixed 
assets
Internal growth can come from: 
Innovation – new product development, new 
processes, new systems, etc. which can improve the 
efficiency 
of the firm 
Competitive Advantage – 
the means by which a firm 
is able to make itself stand out from its rivals – 
innovation could be one source of competitive advantage 
Others might include: 
After sales service 
Quality 
Price
Takeovers 
One firm buying/securing a controlling interest in another, 
the taken over firm may lose its identity 
Example 
L'Oreal and the body shop 
Mergers 
The amalgamation of two or more firms 
Each firm may retain some degree. 
Example. 
Metro and Macro
Gm and safeer
Gm and safeer

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Gm and safeer

  • 1.
  • 5. Growing a business requires research and planning.
  • 6. Definition To Business growth Any firm whose business generates significant positive cash flows or earnings, which increase at significantly faster rates than the overall economy.
  • 8.
  • 10. Financing Growth Growth Finance is a company’s use of debt, equity and hybrid financing techniques to achieve business expansion in a cost-effective manner.
  • 11. Internal source Current Assets Retained Earnings Fixed Assets Cashflow Low profit Over investment Seasonal demand External source Issuing equities &bounds Long term obligation Short term debts Overtrading High taxation Over-investment in fixed assets
  • 12.
  • 13. Internal growth can come from: Innovation – new product development, new processes, new systems, etc. which can improve the efficiency of the firm Competitive Advantage – the means by which a firm is able to make itself stand out from its rivals – innovation could be one source of competitive advantage Others might include: After sales service Quality Price
  • 14.
  • 15. Takeovers One firm buying/securing a controlling interest in another, the taken over firm may lose its identity Example L'Oreal and the body shop Mergers The amalgamation of two or more firms Each firm may retain some degree. Example. Metro and Macro