1. Investigative acceptance of low cost robotic
toy into the UK market.
Presented By: Mukesh Kulal
Student ID: 2818510

2. Contents
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Project Title
Brief Outline
Academic Subject
Interest and Concern
What ?
Why ?
How – Conceptually
How – Practically
Conclusion
References

3. Brief Outline
• Low cost robotic toys are not available in the
UK market so I am planning to penetrate the
market with low cost robotics, where the
market is filled with high priced toys.

4. Academic Subject
• Marketing

5. Interest & Concern
• My interest is around marketing low cost
robotics . High cost robots is not affordable for
people. So this will check the investigation of
marketing of low cost robotic toys

6. What?
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What should be the penetration level?
What should the target market be?
What would be the benefit for the user?
How can a low cost product penetrate an
market which is already high priced?

7. Why?
• The research will help others target low cost
products where products are usually high
priced.
• Robotic toys available in UK are very high
priced and they are not within the reach of
every consumer.

8. How - conceptually?
• Spiral model
• Iterative Steps

9. How - practically?
• Primary Data Collection
• Sampling
• Surveys
• Primary Data Analysis
• Secondary Data Analysis
• Case Studies
• Companies which have introduced products on a low
cost domain.

10. Conclusion
• Low cost robotic toys can develop a market of
its own.
• It will add a step to development of more low
cost robotic toys in market.