3. Many homes in India go through a major spring
cleaning before any festival and there are several
reasons behind this. According to the old school of
thought, it is said that the home is cleaned
thoroughly since the Gods who make a visit should
be welcomed into a clean environment. It is best
and it is necessary to do away with clutter in the
home, as open spaces will allow a free flow of
energy after the puja is done.
This Pongal Lal Hit presents Pre pongal deep clean
kitchen contest.
4. BRIEF:
Hello FM had talked about the history of Pongal, the
food crop harvest & started conversation around the
importance of pre-cleaning regime for Pongal, -how we
should take precautions to ensure no pests—especially
the tiny roaches-- can spoil the harvest.
Inviting listeners to share their cleaning must haves for
Pongal.
Entries to been sent via SMS Shortcode.
Top 3 Winners got – Free Kitchen cleaning service for
Pongal from HouseJoy.com
Hello FM had tied up partnership with housejoy.com
Housejoy service had demonstrated application of LAL
HIT along with monthly kitchen cleaning.
8. ON AIR CONNECT (HINDI VERSION)
Language : Hindi
Duration: 75 sec
“Aaj hum baat karenge pyaari pyaari moms se Pongal ke bare mein. Pongal matlab dher
saari tayyariyan. Aur sabse baddi tayyari hoti hai kitchen saaf karne ki. Kitna bhi saaf karo lo,
cockroach aisi jagah chupte hai, jahan aapki safaai kya, nazar bhi nahi pahuncti. Yeh
cockroaches peeth peeche khane aur bartano pe germs aur bacteria felakar bimariya felate
hai. Toh kya karein?
(Answering mode): Simple hai. Apni kitchen ki safai ke saath lagaiye LAL HIT. Iska Deep
Reach Nozzle chhipe cockroaches ko bhi ghus ke maare. Waise kaam toh assan hai par
phir bhi Pongal mein koi specialist hamara yeh kaam bhi kar de toh kya baat hai.
Isliye pesh hai, LAL HIT Pongal contest. Isme 5 lucky winners jeet sakti hai LAL HIT ki taraf
se House Joy kitchen deep cleaning service. Bus iss simple se sawaal ka jawab deejiye.
Sawal hai: Cockroaches kaunsi beemariyan failaate hai?
Options dhyaan se suniye a) Malaria b) Food poisoning ya c) Headache
Jaldi se, apne jawab XXXXXXXXXX pe SMS keejiye.
Type karien LAL HIT space aapka naam aur option A, B ya C.
Aur Haan, iss Pongal to aap LAL HIT kitchen cleaning jeet sakti hai par har mahine ka kya?
Simple, Kitchen ki monthly cleaning ke saath lagaye LAL HIT aur apne parivaar ko hamesha
rakhiye Food Poisoning jaise bimariyon se safe. “
9. ON AIR CONNECT (TAMIL VERSION)
Language : Tamil
Duration: 75 sec
“innaikku namma anbaana ammakkal kitta pongala otti avanga eppidi yellam
thaiyaraaguranaganu pesaporom.avanga mudalla seiyira velai kitchena suththam seiyirathu,
avanga evvalavu thaan suththam senjaalum karappaan poochigal vanthuruthu.suththam
panni vaichcha paathirangal mela yeri kirumigala parapputhu. ithukku enna panradhu ?
Romba Simple, unga kitchenah suththam seiyum pothu vaangittu vaanga Sivappu hit,
ithoda deep reach nozzle sink ottaigalla irukkura karappangal kooda kondrum. intha velaiye
seiya sombalah irukka appo pngala otti intha velaiya antha specialist senja venammna
solluvom , appuram enna.
Ithukkagave vanthurukku Sivappu Hit Kitchen contest. Ithula 05 winners sivappu hit
moolama kidaikkapoguthu House Joy Kitchen deep clean service. aana oru simple aana
kelvikku bathil sollanum .
Kelvi: Karappangal entha mathiri noigala parapputhu?
A. Malaria B.Food Poisoning C. Headache
Seekiram unga bathila HELLO nu type panni, space vittu CH nu type panni ungaloda peyar
, option A, B illannaa C nnu type panni 56060 - kku SMS pannunga.
apporom, intha maasam Pongal otti kitchen deep clean service kidaikkuthu ith ovvoru
maasamum ungalaukku kidaikka vaangunga sivappu Hit , unga kudumbatha food poisoning
pondra noigalla irunthu pathukaathidunga”
10. DELIVERABLES
Activity period : 15days of the month of January
2017
Traffic Band Integration capsules total : 8775sec
Programming Integration capsules total: 1440sec
FCT Spots total : 5880 sec
Lucky chosen 5 Contest winners
Gratification partner – “Housejoy.com”
Gratifications worth Rs.5500/- per winner i.e. Pre
Pongal deep clean kitchen by Housejoy.com
service.
3 winners OB bytes with all 5 winners photo shoot.
Hello FM Facebook amplification of event.
11. RESULTS
In 2 days contest promo around 230 odd sms
responses
5 lucky winner chosen
