Tourism puts stress on the environment through increased pollution, habitat loss, and pressure on endangered species. These effects can gradually destroy the environmental resources that tourism relies on. The macro tourism environment includes broad trends outside the industry's control that impact it, such as climate change, economic uncertainty, and income inequality. The micro tourism environment consists of forces within the immediate surroundings of a tourism business that it can more directly influence, such as customers, competitors, employees, and shareholders. These micro factors are important for a tourism business to consider in crafting its image and strategy.

1. Tourism Environment
Presented by – Shaswat Jain

2. Introductionto
TourismEnvironment
Tourism puts enormous stress on local
land use, and can lead to soil erosion,
increased pollution, natural habitat
loss, and more pressure on endangered
species. These effects can gradually
destroy the environmental resources on
which tourism itself depends.

3.  Macro Tourism Environment
 Micro Tourism Environment

4. What is a Macro Environment?
A macro environment is the condition that exists in the economy as a
whole, rather than in a particular sector or region. In general, the
macro environment includes trends in Gross Domestic Product
(GDP), inflation, employment, spending, and monetary and fiscal
policy. The macro environment is closely linked to the
general business cycle as opposed to the performance of an individual
business sector.

5. The several trends impacting the overall tourism industry, defined as macro-
environment trends - that is, external factors over which the industry has no
control that might affect its performance and strategies. That could include a wide
variety of things such as environmental factors, social factors, legal and political
conditions, or even technological changes.
Some of the top trends that caused tourism industry include:
• Climate Change
• Green Policies
• Disruptive Forces
• Income Inequality
• Economic Uncertainty

6. Macro forces that influence
the historic and future
demand for tourism

7. What is a Micro Environment ?
The micro environment is the operating environment of the firm. This
is because the functioning of the micro environment has a direct and
immediate bearing on the company. They are more interlinked with
the company than macro environmental factors.
Micro environment components are within the immediate
surroundings of the organization. These are the initial spheres to
work on, so as to shape a strong and credible image of the company
in the larger or macro environmental context.

8.  Customers
The main purpose for the existence of most organizations is to satisfy the needs and wants
of the customers. The enterprise aims to please the customer and earn a profit in return.
 Competitors
There are no pure monopolies in the world. Every organization, whether big or small, has
competition and competitors. So the company has to keep a constant check on their
competitors.
 Employees
Employees or labour is one of the most important factor of production for a company.
Human resources are a significant factor in the success (or failure) of a firm. Hence
employing the correct people, best suited to your firm is of vital importance.
 Shareholders
Shareholders invest in the company, but they are not merely investors. They own shares of
the company, so they are actually owners of the company in a way. This means they get a say
in the running of a company.