In this presentation, Anudeep introduces SMAC and associated trends. Anudeep is interested in doing Big Data Analytics to provide accurate product suggestions to customers. He is also interested in UI/UX development.

1. SMAC
Name: Anudeep Vishwakarma
E-mail: anudeep1995@yahoo.co.in
Twitter ID: @Anud33p
University: VIT University
Year/Semester: 2nd Year, 4th Semester
Branch: Computer Science

2. SMAC Introduction
➔ SMAC is the convergence of four trending technologies – Social, Mobile, Analytics and Cloud –
in an effort to create a new ecosystem in the business world brings organizations closer to its
customers.
➔ Social media has provided businesses with new ways to reach out and get in touch with its
customer base.
➔ Mobile platforms presents a plethora of services thereby changing the way customers utilize
the products and services offered by organizations.
➔ Analytics gives businesses the tools to identify and analyse its customer’s usage patterns and
then target them with the right products and services at the right time.
➔ Cloud computing allows businesses to adapt themselves to the changing markets by giving
them access to the latest in technologies, tools and database at least expenses/overhead
costs. This allows them to have a quick foothold in emerging markets.
The above stack essentially helps in improving the customer’s experience and trust in the
organization – both which, after all, are the grinding wheels of the business world.

3. Trends
➔ According to ASSOCHAM, the experts predict that the confluence of SMAC -- social
media, mobility, analytics, and cloud computing -- will be a potent and leading business-
technology enabler of the next decade.
➔ Amazon reports that 30% of its sales were due to its analytics-based recommendation
engine.
➔ Facebook quotes that majority of its users utilize its services on a mobile platform.
➔ Businesses spend up to four times the cost in IT than the do in innovation. Cloud
computing can be seen as a tool to reverse this trend.
➔ Corporations like Google, Microsoft, Facebook, etc. have started buying various tech
enabled start-ups in order to get along the SMAC bandwagon.
➔ The recent increase in the number of mobile users is only going to help the businesses
grow by giving them access to a pool of potential customers.
➔ Presence of the businesses online is going to provide them a common channel to interact
with customers and hence guarantee customer satisfaction.
➔ SMAC is leading to the emergence of "Next-Shoring“, which allows manufacturers to
increase the speed at which product is replenished on store shelves lowering inventory
costs.

4. Trends
➔ Spikes in SNS usage is only going to make people aware of the various services and
products around them.
➔ Now, even government departments have plans to use the SMAC stack to improve their
efficiencies.
➔ The usage of SMAC stack in education and training sector is likely to lead towards pervasive
education system and self organized learning environment.
➔ Research and consultancy sector will be greatly impacted as roles of users, domain experts
and other stakeholders get blurred.
➔ Tourism and hospitality sectors will also witness growth as the users and service providers will
get near real time information anywhere and anytime.
➔ Print and traditional electronic media, such as TV and radio, will get revolutionized by quicker
reporting, better analysis and wider broadcasting of news.

5. Interest Areas
The following are my interest areas in SMAC and if given an opportunity, I would like
to work on these:
➔ Data mining and big data analytics in order to provide better products and
services suggestions to users
➔ UI/UX design to optimize system usage as a whole.
➔ Application gateways to interoperate/integrate diverse range of applications and
user services.

6. THANK YOU