Rebalancing the IT-User Relationship: The Business Value in Consumerization
Rebalancing the IT-User Relationship:The Business Value in ConsumerizationDennis O’Malley,VP Global Services
What’s In Your Organization? 57% in independent survey say collaborative tools could improve their performance!
Social Maturity Chart Stage 4 Business: I need enterprise social software that everyone will use. CIO: I need a partner to help make me successful, an expert in social strategy and execution. Stage 3 CIO: “I have this covered. We already have SharePoint. In 2013 SharePoint will have a great social platform.” Enterprise adoption is key.Maturity Stage 2 Business: “I am IT free – I can get everything I need from the web – Dropbox, Yammer, Skype, YouTube. Freedom from IT at last.” There really are security risks Stage 1 CIO: “Social is a Fad. I don’t want people wasting their time like on Facebook. There are security risks” Business Value 3
Key Technology Requirements of Consumerization thatDrive Enterprise Business Value Social Social Graphs 40% of the US population maintains a People want to connect with social network profile People. Find the trusted source Video Integrations Not just marketing – IDEO Design Principle “Go training, support, key business Where the People Are” processes Mobile Gamification 2/3rd of the workforce works Beyond Badges. How to recognize and remotely at least occasionally reward desired community behaviors Analytics Recommendations User behavioral “My scientists spend 50% of their time analysis, curating searching for information we already content, segmenting audience have” - $1B Pharma CIO Security Enterprise level privacy and standards 4