Enterprise 2.0 Webinar

1. Rebalancing the IT-User Relationship:
The Business Value in Consumerization
Dennis O’Malley,
VP Global Services

2. What’s In Your Organization?
57%
in independent
survey say
collaborative
tools could
improve their
performance!

3. Social Maturity Chart
Stage 4
Business: I need enterprise social
software that everyone will use.
CIO: I need a partner to help make me
successful, an expert in social strategy
and execution.
Stage 3
CIO: “I have this covered. We already have
SharePoint. In 2013 SharePoint will have a great
social platform.” Enterprise adoption is key.
Maturity
Stage 2
Business: “I am IT free – I can get everything I
need from the web –
Dropbox, Yammer, Skype, YouTube. Freedom from
IT at last.” There really are security risks
Stage 1
CIO: “Social is a Fad. I don’t want
people wasting their time like on
Facebook. There are security risks”
Business Value
3

4. Key Technology Requirements of Consumerization that
Drive Enterprise Business Value
Social Social Graphs
40% of the US population maintains a People want to connect with
social network profile People. Find the trusted source
Video Integrations
Not just marketing – IDEO Design Principle “Go
training, support, key business Where the People Are”
processes
Mobile
Gamification
2/3rd of the workforce works
Beyond Badges. How to recognize and remotely at least occasionally
reward desired community behaviors
Analytics
Recommendations
User behavioral
“My scientists spend 50% of their time analysis, curating
searching for information we already content, segmenting audience
have” - $1B Pharma CIO
Security
Enterprise level privacy and standards
4