Motorola Solutions presenta “Historias de Cambio”, un reporte que demuestra, a través de testimonios, cómo la vida de más de 8,000 personas se han impactado positivamente gracias a diferentes programas de responsabilidad social en los dos ejes centrales de trabajo para la fundación de la compañía: seguridad pública y educación en ciencia, matemática y tecnología.
2. 2
Motorola Solutions’ initiatives intend to meet the most urgent needs of a region in which
some of the most relevant areas are still deficitary in reaching final social development.
2013 has been a year of great efforts on Social Responsibility matters, but it has been a year
of great satisfactions as well. Focused on doing our part to make Latin America grow, we
conducted 14 programs in 13 countries in the region, which met the goal of enhancing the
Public Safety and Education of their inhabitants.
“Stories of Change” is a report which shows, by means of a series of testimonies, how
more than 8,000 people could drive a positive change in their lives through different
programs. We have learned from our experience working with communities that in order
for initiatives to really make a difference, they must get us close to each individual to help
him or her satisfy any real unmet needs. And that is what we did. This material compiles
stories from different persons and communities who were given a chance to improve their
conditions.
We are aware of the fact that enhancing security derives in better quality of life. Therefore,
we launched education programs addressed to the community and to the security forces in
order to provide them all with the necessary tools in emergency situations. In 2013, we also
formed part of the team that served the communities most affected by the storms that hit
most of the territory of Mexico.
We further understood that it is of the essence that we offer people the chance to be self-
sufficient in the future and generate more value in our society. This way, we intend that
study opportunities reach those persons in need but those who are highly willing to improve
their lives. Our programs made available to hundreds of people a tool that will provide them
with a change to improve their lives.
We believe that we have a role to play in our environment. Many of the programs we started
up this year provide strong, ongoing answers over time, increasingly expanding their scope
to more beneficiaries. This year we have attained significant Social Responsibility goals. But
our duty does not end here. We still have many challenges ahead to overcome and we will
undertake such mission with the dedication and commitment we always do. We will keep
on working so that the communities of our region can get a better life quality.
INTRODUCTION
3. 3
CSR PROGRAMS
IN LATIN AMERICA
Connected by Safety
SITAWI Organization
Escola Classe 113 Norte
Fulbright Commission
Centro de Apoio ao Desenvolvimento
Tecnológico
ACCP
Glasswing International
FIRST Competition
Omar Dengo Foundation
Glasswing International
Give to Colombia
Connected by Safety
Crime Analysis
Connected by Safety
Crime Analysis
Crime Analysis
Latin American Citizenship Institute
Red Cross
Glasswing International
4. 4
Connected by Safety
Foro 21 and OEI
Argentina, Chile, Peru and Ecuador
4300 crianças e pais de família
aprenderam como agir diante de
situações de risco.
Latin American Citizenship
Institute
Mexico
Natural Disaster Attention
Red Cross
Mexico
Support to the communities affected
by storms affecting a big portion of
the territory.
Fulbright Commission
Brazil
2 students were granted
scholarships to study and do
research on science, technology,
engineering, and mathematics, at
universities in the United States
and in other countries.
The impact of IT on the
governmental agencies responsible
for security was assessed in 31
states and in the Federal District to
show its benefits on public safety.
Escola Classe 113 Norte
Brazil
The infrastructure of this building
in Brazil was adapted to be suitable
for 300 disabled children.
Give to Colombia
Colômbia
A scholarship fund will allow
access to basic, technical and
higher education for
65 Colombian active and retired
soldiers.
“Digital Talent”
Omar Dengo Foundation
Costa Rica
66 teens were trained on an IT
programming model.
ACCP
Barbados
10 school grants were conferred to
police officers’ children to help
them continue their professional
studies.
+ Opportunities + United
SITAWI Organization
Brazil
1000 jovens brasileiros foram
capacitados no idioma inglês para
aumentar suas possibilidades de
trabalho durante a Copa do Mundo
de Futebol 2014 e as Olimpíadas 2016.
Centro de Apoio ao
Desenvolvimento Tecnológico
Brazil
90 students were trained on
mission-critical communication
networks.
Strengthen hero helpers
Glasswing International
Guatemala, Panama and El Salvador
1060 community members and
members of the security forces
were trained on the prevention
and management of emergency
situations.
Crime Analysis
Paz Ciudadana Foundation
Argentina, Chile and Peru
234 police officer and prosecutors
were trained on crime analysis,
followed by an international
conference where 700 officers were
present.
FIRST Competition
Monterrey’s Instituto Tecnológico
Mexico
60 institute students were
encouraged and supported
to take part at the “FIRST”
technological contest.
5. 5
A SECOND CHANCE FOR THE HEROES
IN COLOMBIA
In Colombia, there are flesh and
bone heroes who risk their integrity
every day to defend their country
and to protect each of the 47
million Colombians. More than
9,000 of these heroes, including
police officers, land, sea, and air
soldiers, have been hurt and need
to recover their life projects.
Thus, a program was designed to
reward those soldiers wounded in
combat and disabled for what they
sacrificed to defend their country.
Together with the Government of
Colombia and with the organization
Give to Colombia, 65 hero victims
of antipersonnel mines were given
a chance to gain access to basic
and higher studies, enabling them
to continue being productive,
develop professionally, and reenter
the labor market to give a new
heading to their lives.
Ron López, a Colombian soldier
who lost his right leg on a land
mine accident while he was on duty
OF THE COUNTRY
65 soldiers injured in
action by antipersonnel
mines were granted
educational scholarships.
REINSERTION INTO SOCIETY
at Arauca department told what
this new opportunity means in his
life: “Going back to school has not
been easy for me. I was used to
living in the jungle and I had not
caught a pencil in eight years. But I
have learned to adapt to studying,
and somehow the accident ended
up being a disguised blessing. The
opportunity we have been given
(…) to complete our studies has
opened new doors for us. Next
year, I will be able to make my
dream of graduating from high
school true, and after that I would
like to study accounting, and maybe
start my own business”.
Education is just the beginning
of their overall rehabilitation.
These Colombian heroes found a
new opportunity, another way of
rebuilding the dreams they once
had, with persistence and thrust.
This program gave them hope back.
6. 6
CRITICAL COMMUNICATION
IN BRAZIL
Hoje o mercado necessita de
pessoas especializadas e com
experiência nas tecnologias
de missão crítica. Por isso, o
Centro para o Desenvolvimento
Tecnológico da Universidade de
Brasília (CDT / UnB ) realizou um
curso de sistemas integrados de
comunicação crítica, dirigido
a profissionais de
radiocomunicações e especialistas
em segurança pública.
A iniciativa visou melhorar seus
conhecimentos profissionais
e ajudá-los a distinguir as
tecnologias, para permitir
uma tomada de decisões mais
adequada, levando em conta as
necessidades específicas e as
características de cada projeto.
Os noventa participantes do
curso receberam no final do curso
certificados da UNB.
Luis Fernando Molinaro, professor
da Universidade de Brasília,
expressou-se sobre o curso:
“Esta associação com a Fundação
Motorola Solutions nos permite
reforçar nosso compromisso
com a educação e a difusão do
conhecimento. Este curso foi
desenvolvido cuidadosamente
para que possamos capacitar os
estudantes e profissionais para
o mercado de comunicações
de missão crítica, onde o
NETWORKS TRAINING
Radio communications
and public safety
professionals attended
a course on critical
communications systems.
IT EDUCATION
conhecimento adequado faz uma
grande diferença, sobretudo no
momento da tomada de decisões”.
Esta ação é importante para
a sociedade, pois permite aos
profissionais da segurança pública
compreender o papel crucial que as
comunicações têm para manter as
comunidades seguras.
FOSTERING THE DEVELOPMENT OF
IN BRAZIL
SCIENCE AND TECHNOLOGY STUDENTS
Em dezembro de 2011, foi
lançado o programa Ciência sem
Fronteiras que chegou a 16.788
jovens. Durante 2013, a Motorola
Solutions Foundation, junto com a
organização Fulbright Commission
for Educational Exchange between
the United States of America and
Brazil, deu a possibilidade a jovens
estudantes de cumprir seus sonhos.
Eles receberam bolsas para estudar,
ensinar e conduzir pesquisas sobre
ciência, tecnologia, engenharia e
matemáticas, em universidades dos
Estados Unidos e outros países.
O programa não só promoveu
a consolidação, expansão e
internacionalização da ciência e a
tecnologia através do intercâmbio,
mas também trabalhou para que os
estudantes do Brasil sejam mais
competitivos, tenham mobilidade
internacional e consigam trabalhar
em temas que os apaixonam. Estes
jovens serão no futuro os que vão
gerar progresso em seus países.
Students received
scholarships to study
and conduct research
at universities abroad.
7. 7
WORKING FOR A MORE EFFECTIVE
IN MEXICO
How can an institution contribute to
improve the life of communities and
of the environment where they live?
Undoubtedly, making any changes
that may offer better security may
significantly improve their
quality of life.
Internet and connectivity have
opened endless possibilities to
fulfill this goal. Therefore, the
purpose of the initiative was to
identify how new technologies
may leverage the growth of public
safety in Mexico and analyze
which are the opportunity areas in
the sector.
The Latin American Citizenship
Institute started a project to assess
the impact of the use of IT on
governmental agencies responsible
for the safety of citizens in 31
states and in the Federal District.
By means of a series of interviews
to focal groups at different
institutions, for the purpose of
gathering their opinions about the
way in which the use of different
technologies impacts on their
everyday activities.
The data compiled will be analyzed
and any findings will be submitted
to the authorities and to the public
opinion to raise awareness of the
benefits derived from the use of IT
in the actions offering security to
citizens.
With this collaboration, the
insecurity issue in Mexico may be
PUBLIC SAFETY IN MEXICO
The impact of IT on
public safety agencies
was evaluated in 31
states and the Federal
District.
PUBLIC SAFETY RESEARCH
addressed not only in terms of control
but also as regards the strategic
analysis of events. Safety institutions
will be furnished with more
information to make better decisions
and citizens will be safer.
8. 8
CRIME ANALYSIS TO IMPROVE
IN ARGENTINA, CHILE AND PERU
“Understanding the crime
mechanics is a key factor and the
starting point to reduce crime
and improve security”, stated
Patricio Tudela, a representative
of Paz Ciudadana Foundation.
To that effect, a program was
held for the second time in a
row fostering Crime Analysis in
Latin America. Crime Analysis
is a technique which makes it
possible to understand which are
the criminal behavior patterns
and which is the best way of
getting ready to prevent them or
to respond to them, by means of
statistical programs.
This year, the second edition of the
program “Fostering crime analysis
skills and technologies to reduce
crime in the main cities of Latin
America’s Southern Cone” was
expanded to 9 Latin American
countries. The action, carried out by
Paz Ciudadana, trained more than
220 police officers and institutions
on criminal prosecution and
analysis techniques to contribute
to crime prevention and to offer
PREVENTION ACTIVITIES
More than 220 police
officers were trained
on crime analysis and
criminal prosecution
techniques.
A conference was held,
attended by 700 officers
from 9 Latin American
countries.
POLICE-LED PREVENTION
inhabitants a better life quality.
Besides, a conference was held,
where more than 700 people
interested in the matter were
present. The program has directly
benefited more than 1,400 people
so far, providing the institutions
responsible for security with
an important tool that will
enable them increase efficacy in
controlling and prosecuting crime.
However, the benefit will reach
much more people. A better public
safety will enhance the quality of
life of thousands of inhabitants.
9. 9
AN OPPORTUNITY FOR THE CHILDREN
IN THE CARIBBEAN
There are men whose days last
more than 24 hours. Men who risk
their lives to protect each citizen
of the Caribbean islands. They may
look like ordinary men wearing
uniforms, but actually, they are
extraordinary men. Under their
uniforms, right on their hearts, they
wear hero plates.
Each day, Officer Brown says
goodbye to his wife and daughter,
before leaving on his patrol to
watch his city streets. Although
he knows that his own life is in
danger to protect the community,
he starts every day with courage,
determination, and trust. Every
night, Officer Brown gets back
home tired, but happy. He
knows that his work has made
a difference. He thinks of his
daughter and he feels peace of
mind. She managed to make her
dream of becoming a professional
come true. The officer feels that
he honored his commitment to his
community, his institution, and his
country. Also to his own family.
This is the purpose of this
initiative. The Scholarship Fund
of the Association of Caribbean
Commissioners of Police (ACCP) has
been contributing to the education
of the Caribbean police officers’
children since 2007. This year,
just like Officer Brown was able
to provide his daughter with the
possibility of receiving professional
education, other nine children
of police officers were granted
scholarships to continue with
their tertiary or university studies.
Students who lacked the resources
necessary to continue with their
OF THE HEROES OF THE CARIBBEAN
10 children of police
officers received
scholarships to pursue
university studies.
ACADEMIC SUPPORT
education are now provided with a
chance to do it.
Officer Brown and his colleagues
will remain an essential element
for Public Safety in the Caribbean
but, at the same time, these heroes
do make a difference in their
children’s lives.
10. 10
CONNECTED BY SAFETY
IN ARGENTINA, CHILE, ECUADOR AND PERU
““When I grow up, I want to
become a police officer”, “I would
like to work in an ambulance”. In
our childhood, we always dream
of being heroes. So, what could be
better for any child than learning to
manage risk situations with his or
her own people?
In Argentina, Chile, Ecuador,
and Peru, 4,462 9-to-10 year old
children from private schools and
state schools learned how to act
under emergency situations. At
the workshops, the children had
a chance to ask questions to a
firefighter, a police officer or some
other agent about their daily jobs.
By means of different game tools
and following their teachers’
guidelines, the children understood
that whenever any risk situation
arises, they may give an alert in
time by calling the pertaining
public forces.
“Thanks, Mariana and the DHN
(Hydrography and Navigation
Office). Let me tell you that
your visit was really nice. I also
want to thank Pablo and Yesi for
teaching us more, and for helping
us understand about earthquakes
and tsunamis, and how to act in
4462 children
learned how to act in
emergency situations.
EDUCATION AND EARLY WARNING
any of these situations”, thanked
Camila Vargas, a 5th form girl
who understood that sometimes,
emergencies cannot be prevented,
but they may be properly handled
with the necessary tools.
The “Connected for Security”
program was carried out by Foro
21 and by the Ibero-American
States Organization. The program
was focused on taking care of
the community by preparing the
youngest community members to
face critical situations. A phone
call made in time, to the proper
public agency, may save the lives of
thousands of families in danger.
11. 11
FIRST, A TECHNOLOGICAL COMPETITION
IN MEXICO
First Robotics Competition was the
focal point for a moment. Hundreds
of young persons from different
parts of the world joined their
efforts, their motivation, and their
knowledge on science to create,
on a teamwork basis, a robot able
to launch flying discs and to build
90-inch high pyramids that let them
win the contest.
More than 40 students from
Monterrey Technological Team,
Mexico City Campus, took part in
the event. Nautilus4010, as they
called themselves, was the access
door to a fascinating world which
encouraged them to make science a
way of life.
Martín Mauro Cervantes, a member
of the team said: “Nautilus 4010,
which is associated to FIRST
Robotics Competition, was one
of the best experiences of my
life, because working with this
team helped me make some final
decisions about what I am going
to study. Carrying out this project
taught me that team working is
essential in business life and it
applies to business every day.
MOTIVATING YOUNG STUDENTS
SCIENCE AND TECHNOLOGY EDUCATION
12. 12
+ OPPORTUNITIES + UNITED
IN BRASIL
More than 40 students
participated in the First
Robotics Competition,
building a robot.
At the beginning, it was very hard
for me to work in teams, but now, I
can work better with other people
and I understood that it is not
necessary to do all by myself.”
Nautilus4010 convened young
persons with multidisciplinary
knowledge, since in addition to
engineering other areas such
as administration and logistics
were put into practice to create
a company with competitive
goals. Not only did this initiative
encouraged them and taught them
about science, but it also gave
them the experience necessary to
work in teams.
Two of the most important sports
events in the whole world are
coming soon, and they will both be
held at Brazil. The Soccer World
Cup in 2014 and the Olympic
Games in 2016 will revolutionize
the country, convening millions
of fans eager to live the sports
events with the highest number of
supporters in history.
Young Brazilians are ready.
One thousand young Brazilians
have been trained with the +
Opportunities + United Program,
organized by the SITAWI Brazilian
organization. Thanks to the English
lessons they received, they may
be more easily hired to better
serve the thousands of tourists
that will visit the country. The USD
50,000 grant will help the youngest
community members maximize
job opportunities.
This initiative fosters the social
and economic development of the
country by investing in what is
the most important matter for any
nation: form young people to learn
the value of work so that they may
drive the country’s growth in
the future.
1,000 young Brazilians
were given English
lessons to increase
their job opportunities.
13. 13
DIGITAL TALENT
IN COSTA RICA
In the neediest areas of Costa Rica,
thousands of teenagers drop the
formal education system, leaving
the possibility of living a better
life behind. They are discouraged
teenagers who do not believe in the
possibility of changing their future
on their own. The truth is that their
only chance to give their lives a
new heading is based on education.
How can they be encouraged to see
studying as an opportunity?
The Digital Talent program has
been working for 3 years in the
personal development of each
of these young persons. An IT
programming educational model
was created together with the
Omar Dengo Foundation. By means
of this program, 66 teenagers were
reconnected to formal education
and found a new path toward a
professional development. Jose
Daniel, from the 25 de Julio
66 teenagers participate
in a program, based on
a model of computer
programming learning
that motivates them.
CREATING EDUCATIONAL OPPORTUNITIES
community, San José, was part
of the program: “Digital Talent is
a very interesting program. This
project helped me improve myself
and overcome any challenges posed.
What I enjoyed most of the workshop
was that I could learn new stuff and
improve myself.”
Digital Talent managed to attract the
attention of students, to cause them
to get committed and make them
understand that their chances of self-
improvement will always be higher if
they study. The program developed
each teenager’s potential capacity,
encouraging him or her to think in
technology and consider it a tool to
make his or her dreams come true.
14. 14
STRENGTHENING OUR
IN GUATEMALA, PANAMA AND EL SALVADOR
Suelen is the name of a twelve-
year old girl who suffered a wasp
bite. She was allergic to the
poison, so she could die because
her airways could close. All other
students were astonished and her
teacher was despair. Fortunately,
Arsenio Pérez, another teacher
who had attended a first aid course
of the “Strengthening Our Hero
Responders” program less than a
month before, knew that it was
crucial that they took the girl to a
medical center right away, because
she was at risk. His quick action
saved the girl’s life.
The story, told by La Estrella de
Panamá newspaper, is a clear
example of the importance of
training citizens on first aid, so
that they may handle emergency
situations and save lives.
Central America is one of
the regions with the highest
probabilities of suffering
natural disasters and high
violence rates. Communities are
HERO RESPONDERS
FIRST AID TRAINING
15. 15
constantly threatened by potential
emergencies that place citizens
at risk. However, several actions
may be carried out to prevent and
minimize the impact.
The “Strengthening Our Hero
Responders” program carried out by
Crisálida Foundation, has already
trained more than 2,900 responders,
More than 2,900 people
in isolated communities
received first aid
training.
police officers, firefighters, and
members of the civil society on
first aid. The program conducted
in El Salvador and Guatemala for
the second year in a row, provided
for the organization of municipal
brigades and the integration of
government institutions, so that the
answer in emergency situations
may be effective and immediate.
The program prepared citizens to
be the best possible heroes they
may be. It did not matter how far
communities were; what did matter
was to get to them, because in
emergency situations, those are the
places where the fewest people
may help. Now, every citizen has
the possibility of saving lives in his
or her own hands every day.
HELPING MEXICO AFTER
IN MEXICO
In 2013, Mexico was hit by
“Manuel” and “Ingrid” storms.
The outcome was dramatic: 40
deceased, more than 58,000
people deprived of their homes
and 24 states seriously affected.
In solidarity with the people who
lost everything in these natural
disasters, a 25 thousand dollar
grant was conferred to the Mexican
Red Cross to support the victims.
More than 1,500 Motorola
employees in the City of
Mexico and of Reynosa plant,
in Tamaulipas, showed their
“MANUEL” AND “INGRID” STORMS
A $25,000 grant was
conferred and more
than 1,500 Motorola
volunteers helped
the victims.
humanitarian side and sense of
solidarity in a critical situation
like this, committing to the cause.
They used their time and efforts to
collect provisions, provide medical
support and help in gathering
and transporting humanitarian
help by the Red Cross, so that the
most affected communities may
overcome the situation.
16. 16
INCLUSION AND EQUAL OPPORTUNITY
FOSTERING THE INCLUSION OF
IN BRAZIL
CHILDREN WITH DIFFERENT ABILITIES
The world needs actions aimed at
fostering the educational inclusion
of disabled people. It is necessary
to break barriers and open doors for
them to fulfill their goals and enjoy
a productive life.
Escola Classe 113 Norte has
been working hard so that their
more than 300 children from 6
to 12 years old with physical
and mental disabilities, such as
hearing impairment, intellectual
disability, Down syndrome and
global developmental disorder, may
receive first-class education.
Thus, for the second year in a row,
in hand with the Brazilian Army, the
school could make some reforms in
its facilities to enable children to
move more easily. “The mere fact
that he has a playground to share
with friends, without having to
worry about the possibility that he
may fall down, because there is a
ramp, is very important. That means
everything to him! It helped a lot!
The facilities were
improved to enable
300 disabled children
to receive better
education.
I do not have the words to say
thanks”, stated Esther de Sousa,
mother of Daniel, a pupil at
Escola Classe 113.
Now, the school is ready to
include children born with physical
disabilities, but who developed
awesome abilities. The challenge
will be to boost such abilities so
that they may have a chance to
progress in their lives and make
their dreams come true.
17. 17
ITINERANT PREVENTION SIMULATOR
IN MEXICO
Years ago, Virginia Sendel de
Lemaitre lived one of the most
shocking tragedies any woman
may suffer: she lost her daughter
Michelle and her grandson,
Mauricio, who was only five years
old in a home fire. It was then
that the initiative of creating an
organization to help fire victims
arose. This is how she became the
founder and president of Michou y
Mau Foundation.
According to the Mexico State’s
Health Institute (Instituto de Salud
del Estado de México), there has
been a yearly average of 113,531
burnt patients in Mexico over the
last 5 years. The initiative that
taught children how to recognize
dangerous situations and avoid
being burnt in a didactic way was
initiated under the theme “If we
don’t want children to get burn,
we should teach them on how to
prevent burns”.
Education is the key to avoid all
those accidents. Therefore, a
bus was remodeled to become
a mobile interactive prevention
module, with 3D plasma display
screens simulating the family
habitat and the construction of a
model home. The module informed
of the dangers to which children
may be exposed and educated 200
families on how to prevent those
risks by means of simple easy-to-do
actions.
The campaign aimed at getting the
victims of large burns to survive
with a good quality of life, but
what’s even more important, the
it aimed at preventing accidents
DO NOT GET BURNT
200 families were
taught how to prevent
the risk of burns to
children in the home.
HOME ACCIDENT PREVENTION
entailing fatal consequences that
will remain throughout the victim’s
life. Each child who gets the chance
to learn is a child who will be kept
away from experiencing the pain of
severe burns, and each child who
learns will become a promoter of
burn prevention.