1.
LinkedIn
To
create
a
profile
and
start
up
5
debates.
Audience:
anaesthe7sts.
Twi*er
@CochraneAnaesth
To
reach
1000
followers
by
twee7ng
every
day.
Audience:
anaesthe7sts
and
other
professionals.
Research
Gate
To
create
a
profile
and
update
it
with
ar7cles.
Audience:
anaesthe7sts
and
other
professionals.
Facebook
To
reach
1500
followers
by
linking
to
all
new
publica7ons
or
post
other
relevant
things.
Audience:
the
main
popula7on.
Results:
Cochrane
ACE
has
published
more
than
250
systema7c
reviews
and
protocols
for
review
in
the
Cochrane
Library.
Figure
1
shows
the
number
of
publica7ons
from
Cochrane
ACE
in
the
Cochrane
Library
from
year
2000
to
2014.
So
far
Cochrane
ACE
has
created
profiles
on
Facebook
and
TwiIer.
On
Facebook
there
are
722
followers
and
updates
2-­‐4
7mes
a
week.
On
TwiIer
there
are
140
followers
with
daily
tweets
and
retweets.
Discussion:
The
media
strategy
is
fundamental
for
Cochrane
ACE’s
work.
Although
the
main
priority
is
to
publish
quality
ar7cles,
it
is
also
extremely
important
to
reach
out
to
people
and
start
debates.
Cochrane
ACE
's
mission
is
to
increase
awareness
of
systema7c
reviews,
so
that
it
becomes
easier
for
professionals,
pa7ents
and
others
to
seek
insight
and
compare
research
results
in
the
anaesthesiological
area.
Compared
to
the
Bri7sh
Journal
of
Anaesthesia,
which
has
an
impact
factor
of
4.354,
Cochrane
ACE
has
an
impact
factor
of
6.455,
making
it
the
highest
ranking
of
all
the
anaesthesia
journals.
Cochrane
Anaesthesia,
Cri>cal
and
Emergency
Care
(ACE)
The Cochrane Anaesthesia, Critical and Emergency Care Group (ACE), Herlev Hospital, 2730, Herlev Ringvej 75, Copenhagen,
Denmark; Tel: + 45 3868 9186 • Fax: +45 3868 3724• Web: ace.cochrane.org
Media
strategy
#CochraneACE
Methods:
The
media
strategy
is
an
on
going
process.
The
method
varies
by
media
and
is
reassessed
all
the
7me
to
achieve
these
objec7ves
for
2015:
Introduc>on:
Cochrane
Anaesthesia,
Cri7cal
and
Emergency
Care
Group
(Cochrane
ACE)
is
a
part
of
Cochrane.
Cochrane
ACE
is
based
in
Denmark,
at
the
Herlev
Hospital.
We
produce
and
disseminate
systema7c
reviews
of
healthcare
interven7ons
in
anaesthesia,
intensive
care
medicine,
acute
and
prehospital
medicine
and
resuscita7on.
To
reach
as
many
people
as
possible,
Cochrane
ACE
needs
to
have
an
up
to
date
homepage
and
an
ac7ve
profile
on
the
social
media.
The
purpose
of
Cochrane
ACE’s
social
media
strategy,
is
to
create
more
awareness
about
our
systema7c
reviews.
0
50
100
150
200
250
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Protocols
Reviews
Total
Conclusion:
Cochrane
ACE
will
achieve
its
goal
of
a
targeted
media
strategy
where
the
latest
and
most
relevant
reviews
are
shared
on
social
media
by
ques7oning
the
status
quo
and
start
debates.