http://tier10lab.com/2012/07/10/new-google-tool-online-car-sales/ - Google Advisor now has a tool for automotive leads called Google Cars. Google Advisor is a site designed to help users quickly find the desired product from different providers and compare them side-by-side. Google is entering into the car lead generation business by incorporating car sales into their site. [...]

1. New Google Tool for Online Car Sales
http://tier10lab.com/2012/07/10/new-google-tool-online-car-sales/
July 10, 2012
By Molly Troha
Google Advisor now has a tool for automotive leads called Google Cars. Google Advisor is a site
designed to help users quickly find the desired product from different providers and compare them side-
by-side. Previously, Google Advisor offered users the opportunity to research financial products such as
mortgages, credit cards, CDs, checking, and savings accounts. Now Google is entering into the new car
lead generation business by incorporating car sales into their site.
Google is currently conducting their beta test of Google Cars in the San Francisco Bay Area, so to test
out the product live, the user must change their browser location to zip code 94301. Once your location is
changed, you can head to http://www.google.com/advisor/usauto or perform a regular Google search with
auto-related terms such as "Nissan Dealer." The search results for a normal Google query will now
include a box, as seen below, from Google Advisor and clicking on it will take you to Google Cars.

2. The user can search by car make and model or by dealer. Once they have narrowed down the search by
model, users can select trim levels, engine types, interior and exterior colors, and different options and
packages. Each car listed includes the dealer info, distance from the given zip code, incentives, options &
packages, the MSRP price, and the "Google price info." Much like TrueCar.com, Google's "price info"
includes the invoice price of the vehicle, the MSRP, and the average regional price paid. The user then
has the opportunity to contact the dealer by email, phone, or callback request.
Though now only available for new car sales, Google's introduction of Google Cars could have a huge
impact on the online automotive market. Car dealers need to be prepared for the day that Google Cars is
available in their zip code by ensuring their visibility in Google+ Local and by employing the most recent,
up-to-date online marketing techniques.
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