1. Design Thinking

2. Company Orientations Towards the Marketplace
Production Concept
Product Concept
Selling Concept
Marketing Concept
Consumers prefer products that are
widely available and inexpensive
Consumers favor products that
offer the most quality, performance,
or innovative features
Consumers will buy products only if
the company aggressively
promotes/sells these products
Focuses on needs/ wants of target
markets & delivering value
better than competitors
Various Concepts of Doing Business
Source: Prof. Jeanette Monaco from NYU

3. Experience at every Touch Point: KISS
Source: IBM

4. How the Different Disciplines Link Together

5. How do you enhance User Experience?
Source: IBM

6. Mapping
Product Features Extended Features Benefits
iPhone Access to iCloud
services
Access to all your
personal
information and
media across all
your devices, and
shared with your
family
Never be more than
a click away from
the information you
need.??
Source: NYU Professor

7. So what is user experience?

8. Experience is the Product

9. Experience for whom?
•Are consumers always buyers?
•Are buyers always consumers?
•What is the role of influencers?
•Consumers-Buyers- Influencers-other
Stakeholders
•Buying is like dating and then
marrying

10. Consumer Decision Journey
Source: David Eldelman of Mckinsey
•Discover
•Consider
•Evaluate
•Buy
•Advocate
•Bond

11. Marketing Roles & Buzzwords
Roles
• Orchestrator
• Publisher and content
supply manager
• Marketplace Intelligence
leader
DevOps Buzzwords
• Hills
• Playback
• Experience Map
• Ideation
• Storyboarding
• Prioritization
• Empathy Mapping
• Affinity Mapping
• Marketecture

12. Trust the process. Ideas and products evolve.

13. Thank You