Consumers now rely heavily on the internet to research and make their purchase decision. In order for your company to stay relevant to your target market and consumers within your industry, creating a search engine friendly website is crucial. Learn the basics & most important aspects of SEO to improve your website's ranking. These SEO tips can be applied to existing as well as new websites.

1. Getting started with SEO
Quick tips to make your website search-friendly
@mobstac

2. Did you know…
93% of online experiences
begin with a search
www.mobstac.com

3. SEO - Every Marketer’s Challenge
Why is it important:
- Increases brand awareness
- Drives targeted traffic
- Impacts revenue
www.mobstac.com

4. Tip#1
Don’t just use Keywords, use Key
Phrases
How it helps:
- Better chances of getting ranked
- Targeted traffic
How to get started:
 Use the Google Keywords tool
 Focus on a few keywords per page
 Balance between difficulty and search volume
www.mobstac.com

5. Tip#2
Optimize your Page Title & URL
How it helps:
- Captures the user’s attention
How to get started:
 Choose a title less than 70 characters
 Select a different title for each page
 Separate each word in the URL with a dash
www.mobstac.com

6. Tip#3
Optimize Meta Description &
Meta Keywords
How it helps:
- Gives user a gist of what’s on the page
How to get started:
 Write a page summary upto 150 characters
 Focus on conveying the key benefits
 Don’t engage in keyword stuffing
www.mobstac.com

7. Tip#4
Optimize Heading Tags
How it helps:
- Helps convey relevancy to search engine spiders
- Improves usability
How to get started:
 Use your keywords in the H1 tag
 Use different H1 tags on each page
 Keep it different from Meta description
www.mobstac.com

8. URL:
http://mobst.ac/marketerchecklist
Mobile search engines behave differently. Is your
website optimized for mobile?
Download the handy mobile
optimization checklist for
marketers
www.mobstac.com

9. Tip#5
Name Images Aptly
How it helps:
- Makes search engines understand what the image is
about
- Improves image searchability
How to get started:
 Name the image correctly separated by dash
 Add ALT text for image name
www.mobstac.com

10. Tip#6
Create Internal Links
How it helps:
- Makes it easier to navigate
- Improves ranking potential of each page
How to get started:
 Make a list of content on other pages relevant to each
page
 Use keywords on the page as anchor text to link to
them
www.mobstac.com

11. Wondering where to get started?
Direct your questions to
lakshmi@mobstac.com
MobStac helps businesses reach their customers
on mobile.
Handy mobile optimization checklist for
marketers: http://mobst.ac/marketerchecklist
www.mobstac.com

12. Thank You!