3. How can I design a product that fits the needs
of a health conscious millennial population
living in an urban environment?
4. million Millennials
in the United States
80
75% Of the work force will
be comprized of Millennials by 2025
Control trillion in
annual buying power by 2025
$8.3
AGE DISTRIBUTION
WHAT THEY LOOK
FOR IN A BRAND
High
Quality
Products
1
2
Fits
Their
Personality
Social
Responsibility
3
W
ould
Recom
m
end
to
O
thers
4
26%
25%
30%
19%
They are labeled
as any person born
between the years
1987 and 1996
They are the most
technologically sophisticated
generation and have come to
expect extremely innovative
products.
Renting Living at
Home
Home
Owners
WHERE DO THEY LIVE
35-39
19-24
30-34
25-29
MILLENIALS
WHO ARE THEY
8. The Micro-Oven is a compact
microwavable unit, designed to cook
healthy meals in a matter of minutes.
The radiation shielded cooking areas are
guaranteed to preserve nutrition lost while
microwaving
9. The Grill:
The microwave heats up the outer surface
grill plate. The heat is then conducted
evenly throughout the rest of the plate.
The Steamer:
The microwave boils the water in the base.
The steam travels up through the holes in the
bottom of the steamer cooking the food within.
10. Steam is realeased from the
holes in the lid as well as the seam
between the grill and the steamer.
18. VECTOR LOUNGE features an anodized aluminum
unibody with a soft rubber coating for the backrests.
as well as three induction charging stations
1
2
3
20. How can I create a simple educational toy that
can be cheaply and quickly manufactured
on a small or large scale?
21. INITIAL IDEATION
SKETCHING & PROTOTYPING
3D printed pieces used to test
shape, size and feasibility.
Honeycomb filler created
strength while reducing the weight.
24. HEX was designed to encourage artistic expression while hinting at the underlining
mathematical principles that allow the geometric pieces to create
their interesting patterns.
27. How can the I replicate the Vert Skateboarding
experience without the use of a Skatepark or DIY?
28. Vert Skateboarding relies on the use of
ramps or other inclines in which the athlete
transitions between the horizontal and
vertical plane.
29. EMULATING THE SPORT
TRICKS AND FEEL
The most iconic aspect of Vert is the weightless
feeling experienced during air time. As well as a
diverse arsenal of tricks which include an
array of flip and grab tricks such as the Kickflip,
Pop Shuvit, Benihana, and Air Walk.
31. Age
#
Average
13-19
S2
77%
23%5.5
Billion
Skate
Industry Revenue Remains the 3rd largest
sport in the United States.
6.3
Billion
Age
#
Average
20-28
S1
77%
23%
Surf
Industry Revenue
The most
demographically diverse
action sport
Age
#
Average
18-25
S3
38%
62%
4.5
Billion
Snow
Industry Revenue
Highest concentration
in the Rocky Mountains
# Participants
# Participants
# Participants
14mil
3.3mil 21.5mil
In 2015 more kids and
adolescents participated in action
sports than all other traditional
sports combined
MARKET RESEARCH
SURF-SKATE-SNOW
34. PERSONAS
TARGET MARKET
This is John, he is 48 years old
and lives in California. He has a
wife and two kids. He is an avid
outdoorsman and loves to surf.
John wishes he had an at home
alternative for the days that the
waves are low.
This is Nadia, she is 19 years old
and lives in Colorado. She loves to
rock climb and stay active.
JOHN 48
NADIA 19
This is Brian, he is 28 years old
and lives in Rhode Island He likes
to stay active in untraditional ways
such as slacklining, Parkour, and
mountain climbing.
This is Max, he is 7 years old and
loves to skate. He lives in Washington
State. Max goes to the Skate Park
almost every day
MAX 7
BRIAN 28
37. This design allows for one handed grabs,
while still maintaining body position
true to the sport.
38. The HANGBOARD M1 allows for
rotation along the horizontal plane.
allowing for tricks like the iconic
Pop Shuv-it.
39. MAINTAINING A GRIP
HANDLEBAR DESIGN
Riders holding the bars with their
forearms turned in, provided
longer endurance while swinging.
40. CUSTOM BARS
PROTOTYPE DESIGN
The straight bar provided a more
inline grip, This lowers the forces
acting on the riders muscles while
attempting one handed tricks.
The soft rubber provides a
nonslip grip even under hot
and sweaty conditions.
46. ATTACHING TO THE TREE
ANCHOR SYSTEM & STORAGE
The chest ascender allows for easy
setup and takedown.
The Anchor strap protects the tree and downline
from wear and tear providing greater durability and
a longer product life.
47. ANCHOR SYSTEM
PROOF OF CONCEPT
The padded strap acts as
protection for the anchor
strap as well as the tree.
The chest ascender helps the
user easily position the height
of the board off the ground.
The saftey loop acts as
redundent protection in
case of ascender failure.
48. CAD OF THE FINAL
PROTOTYPE M3
The new design uses the
skateboard’s own weight to
balance itself out. No more use
for extra counterbalances.
49. EXPLODED VIEW
The ultra thin Downstem allows the board to spin while
still remaining close enough to grab the middle of the
deck.
The removable deck allows
for easy customization and
replacement of the parts
51. Weaving the rope through
the downstem creats optimal
left to right stability.
The grip tape creates a perfect
non-slip surface for riding.
52. The deck is held to the mounting plate with
nuts and bolts on either side
53. Since the mounting plate sits flush with the surface of the
board the profile was able to be kept thin, and the board’s
own weight keeps it right side when resting
54. The woven handlebar
design makes adjusting
the height fast and easy
Padded rubber grips provide
protection and comfort for
the riders hands.
55. Rider is able to kick the board
around in a Kickflip motion.
56. As well as reach with one hand in
order to achieve a number of
different grabs.
