The document discusses Cisco Certified Refurbished Equipment (CCRE) and its benefits over new Cisco equipment including significantly lower prices, same warranty and support as new equipment, and availability of end-of-sale products. It provides examples of customers that purchased CCRE including a service provider that bought $5 million of equipment over 2 years and continued purchasing new equipment, and a government agency that was able to purchase $1 million of Cisco equipment within its low-cost budget constraints using CCRE. The document emphasizes that CCRE goes through a rigorous refurbishment process at Cisco facilities and offers the same quality, licensing, and support as new Cisco products.

2. » Uvod
» Zahtevi za refabrikovanom opremom
» Autorizovani kanal prodaje
» Kako i kada prodavati CCRE/Kako i kada
kupovati CCRE
» Pregled programa CCRE
» Uspešna iskustva
» Zaključak

3. » Oprema za kablovske i internet
operatere, Authorized SP Video
Partner, oprema za SMB (mala i
srednja preduzeda) - Cisco Systems
» Optički telekomunikacioni kablovi –
Prysmian (ex Pirelli)

4. » Mala kompanija, jako efikasna
» 10 godina personalnog iskustva u ozbiljnim
projektima kod kablovskih operatera u regionu
» Veliki broj kontakata kod kablovskih operatera
u regionu
» Veliki broj kontakata sa SI u regionu (Saga,...), a
i u EU
» Akcenat na pradenje novih rešenja, tehnologija
i tehnoloških izazova

5. » Sve više i više korisnika traži alternativu za novu
Cisco opremu
» Osnovni razlozi:
˃ Ekonomska situacija sa smanjenjem budžeta za kupovinu
˃ Zahvaljujudi Internetu, laka dostupnost „sivog“ tržišta, zbog
velikog broja bankrotstava (uključujudi najnovije uređaje i
tehnologije, u neotpakovanim kutijama)
˃ Konkurencija koristi jako velike popuste u borbi za kupca
(Extreme, Dell, HP, itd)

8. » Nova oprema nema alternativu
» Kada korisnik insistira na korišdenoj Cisco opremi:
˃ Ponuditi sertifikovanu Cisco refabrikovanu opremu
˃ Objasniti skrivene troškove i rizike kupovine kupovine nesertifikovane i
neautorizovane opreme na „sivom“ tržištu
» Kada korisnik insistira na velikim popustima zbog
konkurentskih ponuda
» Kada korisnik traži EOS produkte
» Kada su rokovi isporuke nove opreme dugački
» Kombinovanje sa lizing ponudom – dobitna
kombinacija i za novu i refabrikovanu ponudu

9. » Hitna nabavka zbog havarije – kratki rokovi
isporuke
» Neplanirano širenje biznisa – otvaranje novih
delova kompanije
» Zahtevi tržišta – neočekivano povedanje
zahteva u sektoru prodaje
» Zamrznut budžet tekude godine – nabavka
opreme u strogo kontrolisanim uslovima
» Održavanje „starih“ mreža – potreba za EOS
produktima

10. » Cene: cene CCRE su značajno niže od nove
opreme
» Garancija: potpuno ista kao i kod nove opreme
» Podrška: potpuno ista kao i kod nove opreme
(SmartNet, TAC,...)
» Distribucija: preko Cisco distributera i
Cisco partnera – autorizovani kanal
» Dostupnost: postoji lager CCRE proizvoda

11. » Refabrikacija: proces rigorozne „ponovne“
proizvodnje obavlja se u 7 svetskih centara na
površini fabrika od 600.000 kvm (2001.-2010.g.
Refabrikovano je oko 3.2 mil uređaja)
» Hardware: upgrade na tekudu verziju
» Software: upgrade na tekudu verziju
» Testiranje: testiranje kvaliteta opreme i
poštovanje svih tehničkih standarda

12. » Inspection: Each unit is subjected to a thorough screening and physical inspection at every step of the
process.
» Upgrades: The serial number of each unit is checked against the Cisco database to determine if
engineering change orders (ECOs) apply. Software and hardware upgrades are performed in
compliance with ECOs.
» Restoration of default configuration: Previous configuration and owner information is removed and
the unit is returned to its default settings. Previous owner information recorded on Cisco databases is
also erased and support entitlements are enabled.
» Testing: A comprehensive set of diagnostic, functional, and network traffic system tests is performed.
Burn-in and/or thermal cycling tests are performed to help ensure quality.
» Repair: Units failing any inspection and testing are repaired to Cisco factory specifications, with the
faulty components and boards replaced using parts from Cisco OEM vendors as applicable. The units
are then subjected again to functional, network traffic system, burn-in, and thermal cycling tests as
applicable.
» Software: New IOS software license is installed to ensure maximum performance and network
compatibility.
» Cleaning: Each unit is cleaned, detailed, and cosmetically reconditioned. Old labels are removed and
new labels are applied. New fasteners and panels are installed as appropriate. Casings are cleaned,
touched up, or repainted as applicable. Peripheral cables are replaced.
» Packaging: Units are labeled with distinctive “Cisco Certified Refurbished Equipment” logos and
identification. Units are carefully wrapped, placed in a new protective shipping box, and sealed in
preparation for delivery

13. In case you are in doubt about the quality of our refurbished equipment
please check our 16 Point Quality Control Check.
» 1. Inspect Chassis
2. Clean Chassis
3. Test motherboard
4. Test Power Supply
5. Test on/off switch
6. Test Fan
7. Test Interface Cards
8. Test memory
9. Test connectivity
10. Test ports
11. Test indicator lights
12. Set software to factory default
13. Run System to ensure no errors
14. Record serial and test result
15. Assure clients order number for accuracy
16. Deliver only with well known, trustful and secure logistic partners

14. » Software licensing: Whether embedded operating
system software or standalone application software,
Cisco software is not generally transferable without
Cisco's written consent and payment of a license fee.
For complete details visit
http://www.cisco.com/en/US/prod/cisco_software_tra
nsfer_relicensing_policy.html
» Warranty: Cisco’s standard warranty and service and
support contracts are not transferable. That means that
any used or secondary-market Cisco equipment
purchase is not covered by the support contract even if
it is purchased through a Cisco channel partner or
distributor.

17. Service Provider Državna uprava
» Zahtev za nabavkom opreme » Zahtev je bio „low cost“
u situaciji smanjenog budžeta rešenje
» Poslali su zahtev za ponudom » Ponuđeno je Cisco Certified
» Ponuđena im je opcija Refurbished rešenje
kupovine refabrikovane » Cisco je posto preferirano
opreme, koja ima isti tretman rešenje, kada su videli cene
kao i nova (licence, » Deal je zaključen za 1 milion
support,...) USD
» Korisnik je kupio za 2 godine
5 miliona USD opreme,
nastavljajudi da kupuje i novu
opremu

18. » Uvek razmišljate, da u odgovarajudim slučajevima,
postoji i „plan B“ sa jako konkurentnim cenama
» Uvek razmišljajte, u slučajevima kada je potrebna
redudansa ili rezervni uređaji, a ako je cena
preovlađujudi faktor, da imate rešenje
» Uvek razmišljate, da Refurbished opremu možete
kupiti jedino od Cisco, tj. autorizovanog partnera
» Uvek razmišljate, da kupovinom Cisco Certified
Refurbished opremu, poštujete sva autorska prava
i važedu regulativu, i nemate skrivenih troškova

19. Hvala na pažnji!
miodrag@linkompc.com
http://www.cisco.com/web/ordering/ciscocapital/
refurbished/index.html