School project for Initium.

1. Initium Media Evaluation
JI Meng 18425615
LI Yifei 18420508
DAI Ruhong 18422683
LIANG Mingshan 18424589

2. C O N T E N T
I N I T I U M M E D I A E VA L U AT I O N
Introduction
I
Methodology
II
Evaluation
III New Tech.
IV

3. C O N T E N T
I N I T I U M M E D I A E VA L U AT I O N
Introduction
I
Methodology
II
Evaluation
III New Tech.
IV

4. Intro
1
Company Goal
I N I T I U M M E D I A E VA L U AT I O N
• Neutral
• In-depth analysis
News Characteristics
• The Most Influential digital media of the Chinese language
• Providing the Best International News for Chinese people

5. Intro
1
Primary Users
I N I T I U M M E D I A E VA L U AT I O N
Chinese Elites
97%Social
Media Users
36%
90%
Master &above
Bachelor
AGE65%
25-44
Male
Female
56%
44%

6. Intro
1
I N I T I U M M E D I A E VA L U AT I O N
Module Classification of the App
• Two navigation bars
A. Top---Six channels:
深度（Depth)
What’s New
广场 (Square)
圆桌 （Table)
旅行（Travel)
Pick-Up
B. Bottom---Five modules:
首页（Home Page）
专题（Topic）
圆桌（Table)
端 Mall (Initium Mall)
个人中心（Personal Center）
Module Classification of the AppModule Classification of the AppModule Classification of the App

7. Intro
1
I N I T I U M M E D I A E VA L U AT I O N
Respondents
Bachelor or Above
New Users
Social Media Users

8. Intro
1
Primary Users
I N I T I U M M E D I A E VA L U AT I O N
Chinese Elites
97%Social
Media Users
36%
90%
Master &above
Bachelor
AGE65%25-44
Male
Female
56
%44

9. C O N T E N T
I N I T I U M M E D I A E VA L U AT I O N
Introduction
I
Methodology
II
Evaluation
III New Tech.
IV

10. © 2018 Slidefabric.com All rights reserved. S L I D E 10
Method
U s e r e x p e r i e n c e o f t h e n e w u s e r s o f I n i t i u m M e d i a
Surveys
&
Questionnaires
Desirability Studies
&
Microsoft Reaction Card Method
30
New
users
Meth
2
I N I T I U M M E D I A E VA L U AT I O N

11. © 2018 Slidefabric.com All rights reserved. S L I D E 11
Surveys & Questionnaires
app features news contentUI design
Post-Test Assessment of Usability
Meth
2

12. © 2018 Slidefabric.com All rights reserved. S L I D E 12
Detailed user experience How to improve
Surveys &
Questionnaires
m e t h o d o l o g y
Meth
2

13. 108
words
50 words
Desirability Studies
Microsoft Reaction Card Method
methodology
Meth
2
I N I T I U M M E D I A E VA L U AT I O N

14. methodology
Meth
2
I N I T I U M M E D I A E VA L U AT I O N
Word
cloud

15. C O N T E N T
I N I T I U M M E D I A E VA L U AT I O N
Introduction
I
Methodology
II
Evaluation
III New Tech.
IV

16. Evaluation
III.
1
Function2
Content3
UI
I N I T I U M M E D I A E VA L U AT I O N

17. Evalu
III.
Function
3 Content
1 UI
2
Strengths
Weaknesses
Solution
I N I T I U M M E D I A E VA L U AT I O N

18. 1.UI
1) Strengths
• Style: Simple & Concise
Black and white color scheme
I N I T I U M M E D I A E VA L U AT I O N

19. 1.UI
• No distractive advertisements
2) Strengths
• Style: Simple & Concise
Black and white color scheme
I N I T I U M M E D I A E VA L U AT I O N

20. 1.UI
Weaknesses
1
6
14
9
0
Strongly Agree Agree Not Sure Disagree Strongly Disagree
Q: Modules classification in the homepage is clear
I N I T I U M M E D I A E VA L U AT I O N

21. 1.UI
1) Weaknesses
• Menu overlapping
深度 What’s New
廣場 圓桌
旅行 Pick-Up
I N I T I U M M E D I A E VA L U AT I O N

22. 1.UI
• Menu overlapping
1) Weaknesses
I N I T I U M M E D I A E VA L U AT I O N

23. 1.UI
2) Weaknesses
• Overcrowded
1) News to news
I N I T I U M M E D I A E VA L U AT I O N

24. 1.UI
• Overcrowded
Topic one
Topic two
Tittle
1) News to news
2) Within a news
2) Weaknesses
I N I T I U M M E D I A E VA L U AT I O N

25. 1.UI
3) Weaknesses
• Hidden subscription
• Tag confusion
I N I T I U M M E D I A E VA L U AT I O N

26. 1.UI
5) Weaknesses
• Hidden subscription
• News introduction
• In-app font
I N I T I U M M E D I A E VA L U AT I O N

27. 1.UI
Weaknesses
• Hidden subscription
• Tag confusion
• In-app font
• Menu overlapping
• Overcrowded
I N I T I U M M E D I A E VA L U AT I O N

28. 1.UI
Weaknesses
• Hidden subscription
• Tag confusion
• In-app font
• Menu overlapping
• Overcrowded
I N I T I U M M E D I A E VA L U AT I O N

29. 1.UI
1) Solution
• Menu overlapping
深度 廣場 What’s New
Pick-Up旅行圓桌
我的訂閱
BEFORE AFTER
I N I T I U M M E D I A E VA L U AT I O N

30. 1.UI
2) Solution
• Overcrowded & tag confusion
BEFORE
公投效應、蔡英文與中間選民——導致綠
營本盤的，不是總統，是什麼？
圓桌
台灣地方大選：民進黨全線崩潰，柯文哲
慘勝，北市留下「選舉無效」爭議
深度
AFTER
I N I T I U M M E D I A E VA L U AT I O N

31. Evalu
III.
Function
1 UI
2 Content
3
I N I T I U M M E D I A E VA L U AT I O N

32. © 2018 Slidefabric.com All rights reserved. S L I D E 32
Strongl
y
Disa…
Disagree
13%
General
30%
Agree
47%
Strong
ly
Agre…
Strongly
Agree
33%
Agree
37%
General
23%
Strongly
Disagree
7%
Disagree
0%
Strongl
y
Disa…Disagree
10%
General
33%
Agree
43%
Strong
ly
Agre…
About Present Channels
Additional Timeline
About Present Topics
Additional Categories
E.g. Political, Economic,
Life, Movie, etc.
Strongl
y
Disa…
Disagr
ee
0%
General
27%
Agree
50%
Strong
ly
Agre…
Classification of the
news
T h e w a y h e l p s t h e u s e r s t o f i n d t h e c o n t e n t t h e y w a n t
q u i c k l y
I N I T I U M M E D I A E VA L U AT I O N
2.Co

33. © 2018 Slidefabric.com All rights reserved. S L I D E 33
Content Between Channels
1
0
6
13
10
0
2
4
6
8
10
12
14
Strongly
Disagree
Disagree General Agree Strongly Agree
I N I T I U M M E D I A E VA L U AT I O N
2.Co

34. © 2018 Slidefabric.com All rights reserved. S L I D E 34
Do you know clearly the content the
channels stand for respectively?
And which channels make you
confused?
Content
Under
Channels
Channels’ Classification
0 5 10 15 20
深度
What's New
廣場
圓桌
旅行
Pick Up
0
1
20
14
1
14
0 2 4 6 8 10 12
Strongly Disagree
Disagree
General
Agree
Strongly Agree
7
11
8
4
0
I N I T I U M M E D I A E VA L U AT I O N
2.Co2.Co

35. © 2018 Slidefabric.com All rights reserved. S L I D E 35
IMPROVEMENT: Additional introduction under the channels.
行 業 精 英 或 文 化 特 約 專 訪 用 戶 自 由 討 論 區 各 界 人 士 精 華 評 論
2.Co
I N I T I U M M E D I A E VA L U AT I O N

36. © 2018 Slidefabric.com All rights reserved. S L I D E 36
0
0
4
16
10
0 5 10 15 20
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0
3
6
14
7
0 5 10 15
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0
2
5
20
3
0 5 10 15 20 25
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0
13
10
5
2
0 5 10 15
Strongly Disagree
Disagree
General
Agree
Strongly Agree
Content of
Homepage
Every piece of news should add relative
introduction.
Except for the topic, the channel of the
news should be shown on the pictures,
especially for the posts of “深度”.
I N I T I U M M E D I A E VA L U AT I O N
2.Co

37. Evalu
III.
Content
1 UI
3 Function
2
I N I T I U M M E D I A E VA L U AT I O N

38. © 2018 Slidefabric.com All rights reserved. S L I D E 38
About Function
Easy to turn to next news
Slide the page from right to left
Easy to go back to last new
Quick Screenshot
Screenshot for the whole news, easily
share to others
Switch between
simplified to traditional
Strongly
Disagree, 0
Disagree, 0
General, 2
Agree, 13
Strongly
Agree, 15
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0 5 10 15 20
Night Shift is
needed.
Do you need night shift?
I N I T I U M M E D I A E VA L U AT I O N
3.Fu

39. © 2018 Slidefabric.com All rights reserved. S L I D E 39
Improvement: Offer additional choice ---- Pay for every five to ten pieces of news in a relatively low
price.
Membership
About Function
0 5 10 15 20
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0
2
6
18
4
“深度”
0 5 10 15
Strongly Disagree
Disagree
General
Agree
Strongly Agree
0
13
13
2
2
PAY OR NOT
0 5 10 15
Strongly Disagree
Disagree
General
Agree
Strongly Agree
3
7
14
5
1
PRICE
Exclusive Member - HK$998 Yearly，Standard Member - HK$498 Yearly，HK$49 Monthly
I N I T I U M M E D I A E VA L U AT I O N
3.Fu

40. C O N T E N T
I N I T I U M M E D I A E VA L U AT I O N
Introduction
I
Methodology
II
Evaluation
III New Tech.
IV

41. IV.
New Technology
0 4 6
15
5
Strongly Agree Agree Not Sure Disagree Strongly Disagree
Q: I am satisfied with the search results
4
21
4 1 0
Strongly Agree Agree Not Sure Disagree Strongly Disagree
Q: I would like to receive recommended news
I N I T I U M M E D I A E VA L U AT I O N

42. IV.
New Technology
I N I T I U M M E D I A E VA L U AT I O N
Database Algorithm
Personalize
Quick Access

43. Question Is More Than Welcome
INITIUM MEDIA
EVALUATION

44. THNAKSINITIUM MEDIA
EVALUATION