Design FA 102 Assignment 2 naming and Dir=agram

1. FA102A,
Research and Speculative
Product/Service Development
CRYONICS Mingjing

2. Assignment One, Reasearch
“Why Cryonics Make Sense”
https://waitbutwhy.com/2016/03/cryonics.html
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3. Assignment One, Reasearch
• Cryonics is the morbid process of freezing rich, dead people who
can’t accept the concept of death, in the hopes that people from the
future will be able to bring them back to life, and the community of
hard-core cryonics people might also be a Scientology-like cult.
https://waitbutwhy.com/2016/03/cryonics.html
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4. Assignment One, Reasearch
Eight Steps
From choosing a cryonics company and end with you in the thermos only accomplish the first If, with all the other Ifs still
standing in between you and the next step in your cryonics journey—revival.
https://waitbutwhy.com/2016/03/cryonics.html
CRYONICS Mingjing

5. Assignment One, Reasearch
Three Steps for Cryonics
1: quality of your initial preservation
2: capabilities of medical technology as time move forward
3: amount of time still needed to bridge the gap between the 1 & 2 before they can finally connect to each other
https://waitbutwhy.com/2016/03/cryonics.html
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6. Assignment One, Future Product or Service
• Frozen for live longer
• Life Extension
• Coldness
• New Technology
• Death
• Loneliness
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7. Source for Brand Character Words
History
Rich Brian & 88rising
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8. Naming Process
Longer Live
Infinity
Ice
Frozen
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9. Final Product/Service Name
• Frozen For Longer Live (F.E.)
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10. Brand Character Diagram Sketches
• Frozen for live longer
• Life Extension
• Coldness
• New Technology
• Death
• Loneliness
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11. Brand Character Diagram
Persona Tone
Language Purpose
Better
Brighter
History
Bounce
History
Booze
Impressing
Blind
Sense
Nostalgia
Realize
Alone
F.E.
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