This document summarizes social determinants of tuberculosis (TB) in Myanmar. It finds that Myanmar has a high TB burden, with over 200,000 new cases and a prevalence of 525 per 100,000 people in 2010. Poverty is widespread, with 7 out of 10 households falling in the lower or lower-middle socioeconomic classes. Seeking care from private providers and drug shops is common. A social franchising model was implemented to expand access to quality TB diagnosis and treatment through private clinics. This led to increased case detection and treatment success, with franchised clinics contributing to over 13-16% of national TB treatment by 2012 in a cost-effective manner.
2. Myanmar Profile at a glance
โข Population: 55 millions
โข Rural 65% > Urban 35%
โข Graduate 8% โ illiterate 7%
โข Occupation (>18+): 30% unemployment
โข Human Development Index: 132nd/169
โข Health expenditure 1.3% of GDP (17$/capita)
Source: Consumex 2010/UN strategic framework 2012-2015 (Myanmar)
3. Monthly Income & Expenditure (2010)
Income
>
Expenditure
Lower SE
Lower middle
80 USD
120 USD
93 USD
140 USD
7 out of 10 Households fall in Lower and Lower middle SE.
1USD = 1000kyats
Source: Consumex 2010 / www.asiahealthcareblog.com
Sources of spending/Myanmar
4. Magnitude of TB burden in Myanmar (2010)
New cases
Prevalence
MDR TB
HIV in TB
384/100,000
525/100,000
4.2%
10.4*%
>200,000
280,000
~5500
>13,000
Source: NTP review, 2011
total population
* 2nd highest after Thailand in the region
7. Brief description on current health services in a
community
----------------
Voluntary HWs
Quacks
Grocery shops
Health Assistant/MWs
Quacks
Grocery shops
Health services given by
Doctors/nurses
Medical doctors
Drug shops
Public โ
Private โ
Township
Village tract
Village
8. National TB prevalence survey (2009) showed
Where they go for their chronic cough
+
26% 19% 10%
Drug shops Private GPs Public hospital/clinic
9. Source: PSI/Myanmar Marketing Plan for TB, 2011
Health seeking Going to DOTS Complete diagnosis
Starting treatment
Complete treatment
Patient behavioral determinants for TB
management
Cost Cost Cost
Knowledge Knowledge KnowledgeDistance
Received risk
Stigma Attitude Expectation Stigma
10. Source: PSI/Myanmar Marketing Plan for TB, 2011
Health seeking Going to DOTS
Complete diagnosis
Starting treatment Complete treatment
Behavioral interventions for TB management
Mass media
Health talks
Peer to peer
Time, cost, distance
to DOTS facilities
Quality of care
Counseling
Time, cost, distance to
diagnosis/Treatment
Time, cost, distance to
diagnosis/Treatment
Continued supply
Quality of care
Counseling
Continued supply
11. โ TB incidence and prevalence
Improved health seeking and treatment compliance
Activities
Output
Purpose
Goal
Strategic framework for Social marketing - franchising
Opportunity MotivationAbility
Availability
Quality of
care Brand
appeal
Social
norm
Knowledge
Self efficacy
Social
support
Intention WTP
ThreatBelief
Outcome
expectation
Population Characteristics
Social Marketing Intervention
Product Place Price Promotion
Behavioral
Determinant
12. Product
Go and check for TB if coughing >2 weeksSocial practice:
Taking complete course of treatment
Social idea: TB curable and life threatening if not treated
Tangible product:
13. Pricing
Laboratory diagnosis
TB drugs cost
Wages/travel cost
Cost for management
of side effects
Free of charge
Free of charge
Reimburse for the poor
Refer to NTP facilities
Services fee to clinic Free of charge
14. Clinical Social franchise services
FranchiseeFranchiser
Branding
Training
Standards
Commodities
Following
the standards
INGO Private Health care providers
Place
Sun Quality Health
in urban
Sun Primary Health
in rural
15. Integrated health services through SQH & SPH
Sun Primary Health
Integrated services:
RH, Malaria, TB, HIV/STIs
Pneumonia, Diarrhea
Integrated services:
Malaria, Pneumonia, Diarrhea
RH referral, TB referral
Sun Quality Health
16. SQH and SPH coverage in a township
+
v
v
+ hospital
RHC
SPH
>1500 SQH in 200 townships
>1800 SPH in 80 townships
Rural Health Center
17. Social Franchising (PPM DOTS) Model
Technicalsupport
Drugs&Labmaterialsupply
Training
Drugs supply
HIV tests
TB Pt supports
Diagnosis TB/HIV
DOTS, CPT
TB pt supports
Rural
Case detection
DOTS observer
Monetary P4P
Sputum
microscopy
Family DOTS
Refer TB suspect
Referral fee
TB contact referral
incentives
Urban
Peri-urban
TB patients
18. Promotion: incentives and support
Negative
pricing to
Transport/wages
cost disbursed
Service fee Referral to
SQH
Non-
monetary
SQH - 3.5$ (HIV test/TB) - outstanding
SPH - 0.5$ (observer) 4$ outstanding
Drug shop - - 1$ outstanding
Laboratory - 0.3$ - -
TB patients 40$ (poor only) - 2$ (contact) Nutrition
19. Promotion: media and Interpersonal communication
Airing through 3 TV stations 7 FM stations
20. Counseling Defaulter tracking Health talkUrban
Rural DOTS/Defaulter-track Health talkReferral
Drug shops
(Urban)
Referral
Promotion: media and Interpersonal communication
21. Increased TB case treatment as scaling up
0
5000
10000
15000
20000
25000
30000
2004 2005 2006 2007 2008 2009 2010 2011 2012
Sputum positive : ~30%
โ13 to 16% contributed to National TB treatment
Source: PSI/Myanmar MIS
Drug shops-citiesSPH-rural
SQH only
SQH + SPH
SQH-urban
TSR 85% Defaulter 5%Cure rate 73%
22. Quality of care: results from research data
0% 20% 40% 60% 80% 100% 120%
TB follow-up
Client satisfaction (TB)
Source: PSI/Myanmar Research Department report, 2010 and 2011
23. Rural Urban
Equity: Distribution of TB active participants-
national sample vs. SQH
Source: Montagu et al. (2011). Can subsidized private TB care serve the poor ? Evidence from Myanmar
NTP
SQH
24. Cost-Effectiveness: Cost per DALY in TB program
3.449 TB treated
successfully and completely
1 DALY=
145.08 $1 TB DALY to be averted =
Source: PSI Annual Cost Effectiveness Report, 2009
DALY: Disability Adjusted Life Year