This document outlines an awareness campaign for a DIY balloon product in Arhus, Denmark. A two-part action plan is designed to promote the product in shopping centers and on the main shopping street. Part one involves placing a large cardboard gift box in outdoor areas that will trigger and release balloons along with promotional materials. Part two has people randomly throwing boxes into stores, where the boxes will open and release balloons while recording people's reactions. The campaign aims to spread awareness through outdoor guerilla marketing tied to social media promotion. The total budget is 8,700 kroner.

1. Awareness Campaign

2. Quick link
balloon
Unique in Denmark
Environmental friendly
DIY product- very easy to use

3. Who?
Mass market
Primary – teenagers and
mums

5. Where?
Arhus
Shoping centers, Bilka, Dokk1 –
main shoping street
Dates: November and December

6. How?A two action plan has been
designed to cover all 4 strategic
points at the same
Conecting outdoor querilla
marketing with social media
promotion will cover all target
group

7. Action 1- Dokk1
and Shopping
StreetFor the outdoor areas a 2 meters
high cardboard gift box will be
placed
Timer for two hours with attached
mechanism will trigger and blow
the box wide open for the
balloons to fly out
Ballons will fly away and in the
box, people will find promotional
materials, ballons, and QR codes
for competitions and online shop

9. Action 2- Inside
BILKA and SALLING
Random guys throw box into the
shop
a trigger mechanism will open it
wide open and ballons will fly
away
Reaction of people around
record on video

10. Side activites
Message will spread fast
Social media promotion
Attention from local media
Instagram shares #pegani

11. Budget
Ballons 5000 kr.
Helium 1000 kr.
Cardboard boxes 700 kr.
Recording gear 1000 kr.
Promotion 1000 kr.
TOTAL BUDGET: 8700 kr.

12. Expectations
Awareness will grow by
30%
Sales will grow by 10%