1. PORTMAN CASE STORY
DNB NOR PRIVATE BANKING
DnB NOR Private Banking offers a complete set of products
and services for HNWI and ultra HNWI, including portfolio
management, investment advisory, financing, deposits,
payments and insurance.
DnB NORs Private Banking division is responsible for servicing
2,500 of the group’s most important private customers from
offices in Oslo, Bergen, Stavanger and Tønsberg. Total Assets
under Management are NOK 25 billion. Clients with
international needs are serviced from Luxembourg.
DnB NOR has high ambitions to increase the number of clients
and assets under management and plans to open several new
Private Banking offices during the next years.
▪ “We chose ALOC for their abilities to support
our unique needs and complex business setup.
Facing the challenge ahead to serve increasing
demands from our HNWI customers we needed
a full fledge multi asset class system that is also
able to support our rapidly growing Private Banking
businesses in Norway and abroad. PORTMAN provides
us with just that”.
Frode Ekeli, head of private banking, DnB NOR
2. PORTMAN CASE STORY
At ALOC we specialize in
developing software for
financial management.
This is the means.
The goal is to strengthen
the competitive position
of our clients.
DnB NOR from the inside
MORE SOPHISTICATED CUSTOMERS IN A MARKET
COMPETING FOR MARKET SHARES
THE PRIVATE BANKING MARKET
The Norwegian Private banking market is in rapid growth. The demand for more
complete advisory services and portfolio management is increasing as the number
of people in the Affluent and HNW segments are growing.
Customer demands are shifting towards open product architecture, more holistic
and more global solutions. Private banking customers are becoming more and more
sophisticated which makes access to product specialists an important feature. Both
universal banks, niche players and brokerage firms are competing aggressively for
market shares.
DNB NOR’S PRIVATE BANKING CONCEPT
Key elements of DnB NOR’s Private Banking concept are competent and experienced
advisors, individual service, personal finance advisory services and a complete range
of products and services. Private Banking’s investment philosophy and market
outlook are available in one integrated wealth management solution called S5:
Style
Selection
SpecialiSt expertiSe
”Syclicality” and
Structure
This combination of structured asset management and DnB NOR’s specialist expertise
gives the clients access to comprehensive wealth management suited to their
particular risk profile. The approach is designed to ensure that the customer’s
investment allocation is always in line with the strategic and tactical risk profile.
This way we can provide our customers with our best advice in one single solution.
3. DNB NOR, LUXEMBOURG
First, we tailored a solution to
DnB NOR Private Banking’s branches in Norway.
Second, we are focusing on modernizing the
processes in DnB NOR Private Banking, Luxembourg.
Also a joint effort between DnB NOR and ALOC.
BUSINESS REQUIREMENTS
DnB NOR Private Banking offers exclusive holistic DnB NOR Private Banking also wanted a solution which
advisory services with a comprehensive palette of supports and streamlines a number of tasks in the
products and services – including asset management, administration process,
investment products, financing and insurance.
■ Reliability in the advisory process by ensuring
DnB NOR Private Banking was looking for a supplier valid real-time data
that could support their Private Banking concept with
a broad advisory solution and powerful reporting tools. ■ Automation of data integration from various
Purpose: To give the advisors overview of the clients’ internal and external third party suppliers
individual situations in savings, pension, real estate,
insurance and loans. ■ Compilation of all relevant client information -
in one total web solution
At the same time, DnB NOR Private Banking wanted
a fully automated reporting solution, that is flexible ■ Flowing processes across departments
and that can handle multiple types of client and functional roles
segments and solutions.
■ Streamlining of client reporting, taking the different
segments and their needs into consideration
ALOC WON THE RACE
ALOC was in the final race and was selected for ■ DnB NOR core banking
creating an extensive Private Banking platform for ■ Settlement and price information systems
DnB NOR Private Banking. One of the great challenges ■ VPS – Norway’s Central Securities Depository
was a total consolidation of all client data, and the
solution required interfacing with a number of The platform now consists of the underlying business
systems, including, logic with access to a number of highly specialized
core functionalities as well as an intuitive and easy
to use web-based advisory solution.
4. PORTMAN CASE STORY
BUSINESS VALUE AND BENEFITS
AUTOMATED PROCESSES
The most important area for DnB NOR Private Banking was to offer their advisors
one aggregate tool for compiling and viewing information - across internal business
areas of the group. At the same time, DnB NOR Private Banking wished to satisfy the
customers’ ever increasing and complex needs for holistic advice in the wealthy
client segment, and the goal was improved tools for reporting and overview.
The goal was also to create more time for the employees and to use this for
improving quality in relation to private banking. This includes using core
competences across the entire DnB NOR group.
STREAMLINING
Professionalization and streamlining of the back office function were two other
important areas. Reconciliation routines in batch jobs and reporting, internal control
structures, review of accounts and depositories, random checks, performance
calculations and recalculations had to be optimized to create increased profitability.
Quality and precision in the back office function will also improve the internal
processes relating to the front office functions.
BUSINESS BENEFITS
A new advisory portal brings more business benefits. Simplicity and compilation
of business knowhow bring increased consistency and professionalization to the
advisory process and provide total overview of your own and the department’s
clients.
All relevant information is gathered in one location and presented in a streamlined
and user-friendly layout. This creates interaction between overview, monitoring and
action, resulting in improved advisory services, higher market activity and therefore
improved results for DnB NOR Private Banking, their clients and advisors.
5. Ivar A. Bjerke, Assistant bank manager:
It was a big challenge to move from an in-house
developed system to a broad, professional solution.
We have come up against big as well as small
challenges during this process, but ALOC’s team has
provided value all the way, through preliminary
analyses, assessments and recommendations,
and most importantly their drive.
THE SOLUTION FOR
DNB NOR PRIVATE BANKING
DnB NOR Private Banking chose PORTMAN for
portfolio management and COCKPIT as
web-based advisory solution.
PORTMAN COCKPIT
PORTMAN offers automated processes in the areas COCKPIT is designed with one purpose in mind:
of risk management and reporting. The core is to create overview for advisors and management
a powerful scalable calculation engine that in a complex world of information.
supports a broad selection of financial
instruments including shares, bonds, currencies, The solution is modern and web-based, and it
derivatives and other products. supports role-based functions within the company.
Its many modules can be tailored continuously to
The solution is modular and offers a great number keep up with organizational changes and other
of options within the areas of asset management, requirements. This is in line with the trend for
analysis and reporting. ’Software as a Service’ (SaaS) and ’Software
Oriented Architecture (SOA).
6. PORTMAN CASE STORY
■ Advisory solution with overview
■ Reporting tools
■ Supporting processes
■ Streamlining processes
➔ More time for client advice
➔ Enhancement of internal
processes
➔ Better results for both
advisor and client
OVERVIEW WITH COCKPIT
7. PROCESS AND CO-OPERATION WITH ALOC
■ The successful co-operation between DnB NOR Private Banking and ALOC
is based on a clearly defined process where preliminary analysis,
implementation, follow-up and training are rooted with clear
procedures and distribution of roles.
■ The co-operation started off with a thorough preliminary analysis of
DnB NOR Private Banking’s business needs and requirements for a modern
solution. The result was a complete description of the solution and
requirement specification, rendering the various options visible.
■ PORTMAN and COCKPIT were implemented as standard solutions
customized to suit DnB NOR Private Banking’s unique requirements.
The replacement of old routines resulted in a modern and future-proof
platform.
■ The fact that ALOC has been present in Norway since 2002 contributes
with strong competences and broad knowledge of the financial market in
Norway. This knowledge is part of a valuable co-operation that continually
calls for innovative and cost effective solutions.
■ DnB NOR Private Banking sought and received help from ALOC’s
implementation team, and the assistance included technical support,
instruction and training tailored to meet DnB NOR Private Banking’s
specific requirements.
■ DnB NOR Private Banking is well prepared for applying its business strategy
with a state of the art work platform to its Private Banking area.
8. ALOC A/S ALOC AS
Edisonsvej 1 Tordenskioldsgate 6
DK-5000 Odense C N-0160 Oslo
+45 6313 6100 / tel +47 2333 5100 / tel
aloc@aloc.dk aloc@aloc.no
www.aloc.dk www.aloc.no
ALOC IS A SOLID PARTNER WITH MANY YEARS
EXPERIENCE, PROFESSIONAL SOLUTIONS AND
MORE THAN 100 EMPLOYEES
When you choose With the your software partner in the area of Private
ALOC as investment in PORTMAN, Nykredit’s
Banking you are not only making a safe choice. You are. This is supported by
approach to reporting has become automated in
our many references. But in addition, you get the knowledge of the financial
a stream-lined process.
market of more than 100 enthusiasts. We are specialists. We work with
software solutions for means that Nykredit’sWe turn complicated into
This the financial market. concept can handle
an ever increasing influx of clients to Private Port-
simple. We live, think and dream our solutions.
folio – without having to invest manual resources in
And financial instruments and technological solutions. We have done this
since 1985. Today, we aremanagement and client reporting. and Asset
process market leaders in Private Banking
Management. Our history and efforts have given us a cultural ballast and
extensive knowledge of the financial markets.
WORLD CLASS FINANCIAL OVERVIEW
Our goal is just as clear, as it is ambitious. We want to give you world class
financial overview. We have the competences. We have the desire to reach
our goal. This is the attitude you get when you choose ALOC. That’s why ALOC
is a safe choice. And therefore there is action behind our promises.
■ Targeted product development which creates or
follows the development in the financial market
■ Quick and safe implementation
■ Solutions which are reliable and efficient to operate
■ High service level through competent, fast and
uncomplicated client contact and support
■ Development and sale of flexible products,
providing overview and profit
■ Extensive knowledge of the financial markets
ALOC A/S ▪ ZOOM Brochure, DNB NOR Private Banking ▪ NOV 2009
Portfolio & Risk Advisory Solution
Management
