Six easy steps to help SME's internationalise and grow their business overseas export

1. Six Simple Steps to Overcome the Hurdles to
the Adoption of an Internationalisation & Export
Growth Strategy by an SME Business
Consultancy | Business Services | Interim Management | Project Management
January 2013
All Rights Reserved – OutsideIn Int. Ltd
1

2. STEP
The ‘Kit’ needed is different so
1
change your Shoes... & your Mindset

3. STEP
Ask yourselves three ‘How’ questions
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& write down the (honest) Answers...
Consultancy | Business Services | Interim Management | Project Management

4. ...how do I get going Internationally when the
options to begin or go to the next phase of
development are not that clear at all?
Your Answer:
Consultancy | Business Services | Interim Management | Project Management
All Rights Reserved: OutsideIn Int. Ltd. 2010
January 2013.V4 All rights reserved – OutsideIn Int. Ltd. 2013

5. ...how do I give my home market & production my
full attention at the same time? Does this mean
‘robbing Peter to pay Paul’?
Your Answer:
Consultancy | Business Services | Interim Management | Project Management

6. ...how do I acquire the appropriate skills &
Ask yourself a ‘Tough One’
experience mix that I need to get going in a simple,
flexible and short-term business relationship?
Your Answer:
Consultancy | Business Services | Interim Management | Project Management

7. English is the international
STEP
3
business language standard.
Is yours ‘up-to-scratch’ enough
to support your business plans?
Let’s check using the following
3 language scenarios

8. …you are offered a 10 minute presentation spot in
an Industry Association meeting of about 50
people to present your company … in English.
Confident?

9. …a proposal is needed for a major Retailer to
include a draft Contract, Product Descriptions,
plus T & C’s all in English. And all before the
sun sets tomorrow evening .
Capable?

10. …a tough new customer wants Key Words, Case
Studies & Testimonials to add to his site as part
of his marketing plan for your Brand… in English.
Competent?

11. STEP
…if, as Einstein claimed, “..the only source
STEP
4
of knowledge is experience..” what options
do I have to acquire the knowledge, train my
teams, & keep it inside the company?

12. STEP
Draw some simple conclusions like a
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2
short list of ‘I needs’. For example...

13. I need... guidance & help on ‘how best
to internationalise, improve my export
potential and grow my business abroad’

14. I need... to acquire and apply practical
expertise in the English Language to
improve the way we conduct our
international business in both
verbal & written form
....is it ‘write, right, rite or wright?’

15. I need.... to find & use the knowledge &
experience of those who have built
enduring business relationships abroad
and done it well

16. I need.... to train my team and have that
knowledge pass using a methodology
that can give immediate returns & ensure
it remains inside the company

17. I need.... a flexible business relationship
so I can draw upon help when I need it
and not when it needs me.

18. STEP
6 Time ‘stands still for no man’ so do
something about it now!
If your conclusions match with a need
for International Business Experience;
expertise in the use & application of
Business English; a novel approach to
training & a wish for flexible business
arrangements, you need to talk to
Mike@ OutsideIn Int. Call him on:
+44 7521 376355 or +39 335 6184924
Alternatively send a quick mail to:
mike.wright@outsidein.eu.com
It ‘costs’ about two minutes of the
most precious asset we all have....Time!
www.outsidein.eu.com