1. ClimateSpark Social Venture Challenge

2. PREPARINGTHETRAIL Preparing the Trail is a grass-roots, environmentally active, not-for-profit organization that uses the power of sport to educate and empower a growing movement of environmental trendsetters. Our mission is to reduce society’s climate impact while improving the wellbeing of our communities by making it fun, easy, and affordable for any individual, business or organization to offset their environmental footprint. Our vision is to build an active movement that will accelerate our development towards stronger, more sustainable, and healthier ecosystems for future generations to enjoy.

4. Companies face long term competitive risk

5. Education & Trust

7. Carbon offsets & CSR

8. Easy & affordable to reduce/offset environmental footprint

9. Branding a Movement – Fresh, Youthful, Grassroots

12. Voluntary Offset Market - $7.85M (CAN) – 11 projects, $151.4M (US) 1

14. 94% companies plan to maintain or increase CSR budgets

16. Athletic/Events/Promotional Vertical - Voluntary

17. Commercial Buildings Offsetting – (LEED Buildings) e.g. Bullfrog Power State of the Voluntary Carbon Markets 2010. Ecosystem Marketplace BSR/GlobeScan State of Sustainable Business Poll 2010” (377 professionals – NGO, Govmnt etc.)

19. Global Market - $144B in 2010 (total compliance & voluntary)31% NA Share in 3yrs. 0.1% NA Share in 5yrs. 3 State and Trends of the Carbon Market 2010. World Bank Group.

21. Resale vs. “in-house” project portfolio

22. Scalable (Individuals -> Business -> Government)

24. Selling a Brand

25. Community engagement, differentiation, part of a growing social community

27. e.g. Carbonfund.org4 PTT2010Social Valuation Report. Social Asset Measurements (SAM).

28. OURIMPACTCASESTUDY Competitors Solution: Offsetting Company A -> Company B purchases offsets from Company A –> end of transaction. Our Solution: PTT(Social Enterprise with 501(c) status) – Charismatic offsets Company B offsets with PTT and receives a tax receipt for their donation to offset a corporate event –> PTT retires the offsets. Company B works with PTT marketing program to partner/sponsor a future PTT planting/athletic event PTT uses revenues to build community programs (i.e. community planting event, sustainable trail build) PTT promotes sustainable reforestation programs & accumulate an inventory of high quality offsets

30. 4 years PM experience, environmental assessments, EIT, PEng. Jan.2012

31. LEED Sustainability Consultant/PM – Enermodal Engineering

33. 3 Years as an environmental consultant implementing emission reduction programs

34. LEED Accredited Professional

35. GHG Accounting Training through the GHG Management Institute

37. 5 years research and idea generation, rending, graphic design, CAD modeling

38. Hyundai – Project manager environmental industrial products

39. Founder Sweat Project, Sole proprietorship/freelance designer

40. Founding Director Preparing the Trail

41. THETEAM Board of Advisors/Directors Kunal Gupta – President, Polar Mobile Josh Wiwcharyk – Entrepreneur in Residence, George Brown

43. Grassroots in nature

44. Carbon neutral events

45. Piggybacking off of current off-road recreational events

46. Targeting outdoor athletes, environmentalists, CSR market

47. Seasonal inventory/project development

48. Direct sales – internal sales & marketing team,

49. Leveraging the power of social marketing/social community/website

50. 5% allocated to sales/marketing

52. Pilot program – Preparing the Trail 2010

53. Planted 350+ trees across Canada

55. Raised $3000 for charity (Right to Play/Trees Ontario)

56. 8:1 Social ROI in 2010

57. Management team in place

63. OURPARTNERS

65. DISCOVERY CHANNEL / CTV

66. CONSERVATION HALTON

67. VMWARE CANADA

68. SCOTIABANK

69. HYDRO ONE

70. TOWN OF MILTON

71. 5 PEAKS TRAIL RUNNING SERIES

72. CHICO RACING INC.

73. LANDMARK SPORT GROUP (Mississauga/Oakville Marathon)

75. THECOMPETITION Direct: ERA, Carbon Friendly Solutions, Carbonfund.org Indirect: Carbonzero, Zerofootprint, Bullfrog Power Similar Organizations Right to Play, Athletes for Africa, charitable teams (Joe’s Team for Princess Margaret) PTT - Dynamic blend of social and environmental

77. Create a organizational framework

78. Increase organizational capacity & performance

79. Engage outside stakeholders (GHG certified bodies, partners etc.)

81. Charitable status

82. Social website launch

83. Commitment from advisory team

84. Further grants & grant writer

85. 1 Year (2011-2012) – 200k

86. 3 Year (2013-2014) – 2M (Cash flow positive)

88. First 2 years – infrastructure, marketing/sales, events, partnerships

89. Tipping year 2013

90. compliance market/voluntary growing

91. Development of project portfolio

93. Companies face long term competitive risk

94. Education & Trust

96. Ahead of the competition - PTT + Environmental XC, Green Metrx

97. Strategic alliances: Right to Play, Trees Ontario, Conservation Halton, TRCA, Bullfrog Power, CTV/Discovery, Enermodal Engineering, Tridel Developments