11. Community Dev’tIndustry Clusters & Career Sectors Lab Work Field Work Planning & Design Policy Making Regulatory Compliance Public Information Research Information Mgmt Public Relations Volunteering, Internships & Mentors
12. Green Economic Development = Jobs 6. Mainstream 1. Discovery 2. Concept Development 3. Proof of Concept 4. Pilot 5. Scaled Deployment Full adoption across all communities, integrated into core solution Test complete model in multiple communities to validate scalability Focused field execution to achieve revenue/jobs objectives Identify, define & prioritize new opportunities for green economy Define customer & partner value props, architect business & tech. models Validate value props, business & technical feasibility in multiple locations (9) Focus Groups City Wide Beta Test Save ($) Grow Industry Proposal Development Energy Technical Assistance Transportation Reduce (CO2) Create Jobs Scope Collect Results/ROI Land Use Asset Analysis Build (+) Schedule Workforce Development Identify Challenges Budget Zero Waste Leadership (+) Receive/ Evaluate Ideas Anticipated Results Export (+) Water Best Practices Refine Housing Local Dev Corp Why you should be excited: Spur Economic Development, Generate Revenue & Create Jobs Objectives Demonstrate green economy thought leadership & establish mindshare Metropolitan scale green economy solutions that provide pathways out of poverty Market expansion in energy , transportation, waste mgmt, land use, & community development Long-term sustainable revenue through strategic economic development, partnerships & exports
13. Green Education & Training Communicate A B C Apprentice, Journeyman, & Master-level
14. Social Equity & Carbon Neutrality Private Public Community Non Profit
15. Recommendations Conduct Green Career Sector Market Analysis Establish Specific Hiring Requirements Indentify Key Performance Indicators (KPIs) Involve ALL Stakeholder Groups Develop Educational & Training Pathways Measure Economic Impact For City & Society Create Coordination & Collaboration Taskforce Seek Social Return on Investment (SROI)
16. The Team Derek Birnie, Delridge Neighborhood Development Association John Forsyth, Seattle Housing Authority Demian Minjarez, Moontown Foundation Stacy Noland, Moontown Foundation Sheryl Shapiro, Seattle Public Utilities James Workman, EOS Alliance
I thank the Council for the opportunity to speak to you tonight about green careers, economic development and the nexus with carbon neutrality.
Tonight we will share seven perspectives with you regarding the creation of green jobs and career pathways, to include:Drawing a distinction between green jobs and green careersIdentifying key challenges and areas of opportunityHighlight areas for growthBusiness before jobsThe role of education and trainingHow social and environmental justice organizations and accelerate the transition to carbon neutralityAnd finally we will summarize our statements and offer a few recommendations moving forward
In recent historical terms, the City of Seattle has emphasized the creation of green jobs, without addressing the fact that jobs are secondary to economic development. Meaning that the business sector creates jobs. It’s not the other way around. It’s important to also make a distinction between a green job (which generally speaking is short-term in duration) and green careers. It’s about progressing in your craft.
Lack of comprehensive market analysis of green career tracks stemming the public, private and non-profit sectorsLimited definition of what a green job is. Promote lifelong education and trainingIf the City is serious to employ an all hands on-deck approach, then the office of Race and Social Justice ought to play a central role in the process.Financial investment and SROIKeep in mind, our challenges are opportunities too.
We would like for the Council to know that green jobs constitute more than one industry or job classification. Over the past 3 years, green jobs have been narrow casted as weatherization and energy auditing for the building sector. In actuality, there are over a dozen industry clusters that have green job and career opportunities. The jobs breakdown by public, private and non profit sectors and here you see a handful of work activities.
It’s important to state that jobs are created by entrepreneurs and business men and women, it’s not the other way around. In other words, economic development is an issue that must be addressed when talking about creating jobs. Here we present a framework for collecting ideas through a formalized process of discovery. The process, whether for energy, transportation, land use, etc is the same.How do we effectively take ideas, turn them into tangible opportunities for key stakeholders, that can be tested in communities, modified for best practices and the rolled out to the larger community?Key objectives are to help the city and citizens save resources, reduce carbon, build social and economic equity, promote local leadership.
We need to have an approach to education that teaches environmental, social and economic sustainability K through 20. We also need to encourage lifelong learning and that there are multiple pathways to personal and professional success is our country. We need more skilled trades professional. People who can build and manufacture things.It’s important to tell our youth that it’s ok to attend a community college or vocational school. It’s were people learn just in time skills and earn certifications.And at the four year level, we have to graduate more people with Masters and PhD’s in Science, Technology, Engineering and Math.
And finally, here are six specific recommendations for the Council to consider.Establish hiring preferences (give low income people of color access to the training and the opportunity)Indentify key performance indicators (KPIs) and metrics. How many are hired and how long are they retained.Involve ALL Stakeholder Groups. Develop Educational & Training Pathways for all stakeholder groups, based upon what the market analysis provides regarding green jobs.Measure economic impact across all green industry clustersEstablish a coordination & collaboration taskforce to eliminate redundancy, expedite solution/program development and share knowledge and best practices
One quick point of order, I’d like to acknowledge all the people who worked on the presentation and white paper. Can you please stand. Thank you. We’ll make copies of this presentation available at the City of Seattle website.
