2. • A mantra is a motivating chant which one repeats over
and over again in order to remain, move forward and
ultimately win every race at every step one encounters.
• It must resonate within the company to every employee,
to every part either big or small of a company.
• It must motivate the employees be it one word “Victory”
or one sentence “Just Do It” or a phrase “ To be or not to
be, that is the question…to take arms against all
troubles”.
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3. • Founder: Virgin Group
• Started with Virgin
Records
• Formed Virgin Atlantic
Airways in 1984
• USP: Promotion in
various ways.
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4. • Worked as a fireman,
insurance salesman
and ran filling stations
• Started KFC at South
Salt lake, Utah
• USP: High variety in
chicken meals.
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5. • Co-founder: Apple Inc.
• Founder: Pixar Inc.
• Founder: NeXT Inc.
• Regarded as Father of
Digital Revolution
• USP: Easy to use.
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6. • Co-founder and CEO:
Facebook
• Acquired: Instagram,
Whatsapp, Occulus
VR and Privatecore.
• USP: Ultimate
freedom to users
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7. • Co-founder and Ex-
Chairman: Microsoft
• CEO: Cascade
Investment
• Chief software
architect
• Philanthropist
• USP: User Friendly
softwares
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8. • Founder and CEO:
Alibaba Group
• First Chinese to appear
on the front of Forbes
magazine.
• Spinned off with “China
Yellow Pages”
• USP: Opportunity to
Prosper.
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9. • Founder: Honda
• Started as a mechanic
• First spin off: Tokai
Seiki
• Established Honda in
1946
• USP: Longevity on
roads
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10. • Founder and Ex-CEO:
Oglivy and Mather
• Father of Advertising
• USP: Curious ads to
sell the product or
else.
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11. • Founder: Tata Group
• Regarded as “Father
of Indian Industry”
• Started a trading
company in 1868
• USP: Value to society
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12. • Founders: Bill
Bowerman and Phil
Knight
• Started as “Blue
Ribbon Sports”
• USP: Designed for
Professional Sports
persons.
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14. • CEO: Prem Ganpathy
• 45 outlets in India
• 7 outlets in 3 different
countries
• USP: 27 copyrights
and trademarks of
South Indian dishes.
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15. • Founder & MD: Kunwer
Sachdev
• From Rs.10000 to Rs.
500 crores
• USP: More advancement
in Inverter Technology
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