This chapter discusses three influential digital subcultures: Youth for Mind Share who are early adopters and trendsetters that influence others; Women for Market Share who are information collectors, holistic shoppers, and often control household finances; and Netizens for Heart Share who are social connectors, expressive evangelists, and content contributors that transcend geographical boundaries. It outlines their roles and influence in society and technology.

1. CHAPTER 3
BAUTISTA, ALEXANDER MICHAEL N.
BA 178 THW 1ST SEMESTER AY 2016-2017
UNIVERSITY OF THE PHILIPPINES-DILIMAN

2. THE INFLUENTIAL DIGITAL
SUBCULTURES

3. OUTLINE
• Youth for Mind Share
• Women for Market Share
• Netizens for Heart Share

4. YOUTH FOR MIND SHARE: They are social connectors, early adopters,
trendsetters and game changers who influence people around and will be the
future.

5. WOMEN FOR MARKET SHARE: The roles of women both at home and
work characterize them to be great information collectors, holistic shoppers
and chief financial officer.They are the ones who has the say and act in the
end.

6. NETIZENS FOR HEART SHARE: They are considered to be true citizens of
democracy transcending geographical boundaries.They are social connectors,
expressive evangelist and most importantly content contributors.

7. LOCAL APPLICATIONS