Generating content that sticks and spreads

1. Contagious
Content

2. 1. Content Strategy
2. Guidelines
3. What makes it so contagious?
4. Is it visually contagious?
Overview

3. What’s the content
strategy??

4. The purpose of content
strategy is create the
consistent delivery of
interesting stories.

5. Don’t blabber
Spark conversation
Less selling, more communicating
Your competition is all around you
Content Strategy Crash Course

6. https://www.youtube.com/watch?v=N9cdRfujD0k

7. Guidelines for writing
your content

8. Write content that is easy to skim and scan.
Be direct
Limit each paragraph to one key concept
Use meaningful headings
Use bullet points and numbered lists
Include summaries or overviews

9. Keep wording short and simple
Be brief and concise.
Reduce your word-count to a minimum.
Write clearly and simply.
Give your users links to simple background
information, so that the most casual
visitor can work out what you are talking
about.

10. Engage your users.
Optimize your content for the search engines.
Create content that is written to your practitioner audience.
Refresh your old content with new stats, design, and content.
Include images and videos in your blog posts.

11. Build Trust
Be factual and accurate.
Where necessary, prove the verity of your information with links to trusted
websites or by quoting trusted authorities.
Include only content relevant to your website.
Protect privacy and respect copyright.
Publish your contact details. (Provides users with a sense of knowing who is
behind the website).

12. Inverted Pyramid
The inverted pyramid is a
metaphor used by journalists and
other writers to illustrate how
information should be prioritized
and structured in a text

13. What makes it so
contagious?

14. “The 3 R’s”
Relatable
Personal
Experience
Relevant
Immediate
Need
Real
Problem
Solving

15. What makes the reader stay?

16. Surprising Content & Younger Millennials

17. Men vs Women

18. ❖ What niche do I want to be known for?
➢ Chiropractor
❖ What are my customers’ challenges?
➢ Back-pain
❖ What kind of content do they consume?
➢ Articles and videos
❖ How can I create interesting yet consistent content that will attract new customers
and retain old ones?
➢ Create a blog on my website showing them how to manage back injury and how
to treat back pain. Publish weekly.
Example: Dr. John Cianciolo Chiropractic Physician

19. Visuals

20. Visual Guidelines
Color
Typography
Layout
Simplicity

22. Why it works
Bite-sized and snackable
Far more likely to evoke emotional
reactions in viewers
Can portray information more
efficiently than text
Help to tell your business’ story and
share a message

23. Just a reminder…

24. Wrap Up

26. Buzzfeed:
75% of Buzzfeed
visits come from
shared posted on
social media sites
such as Facebook,
Twitter and Pinterest.
Top 10 Examples of Sponsored Content

28. Works Cited
https://www.youtube.com/watch?v=W-yjC9mBYcE
http://blog.loginradius.com/2015/04/user-interaction/
http://webwisewording.com/web-writing-tips/
http://www.huffingtonpost.com/catriona-pollard/why-visual-content-is-a-s_b_7261876.html
http://contentmarketinginstitute.com/2011/05/content-strategy-before-social-strategy/
https://blog.bufferapp.com/6-social-media-lessons-from-the-best-brands-in-content
http://socialtriggers.com/craft-contagious-content/
https://blog.bufferapp.com/viral-content-emotions-ages-genders
https://blog.bufferapp.com/viral-content-emotions-ages-genders