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Onigiri: Redesigning for Fictional Values SLIDES.pdf
- 1. onigiri: yassified redesigning for fictional values michelle lee dalessandro
- 2. WHY DID I PICK ONIGIRI? × they have saved me many times
- 3. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish
- 4. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish × the packaging is sad and frustrating
- 5. WHY DID I PICK ONIGIRI? × they have saved me many times × they’re delish × the packaging is sad and frustrating × they’re my favorite unfamiliar item that is now familiar
- 6. VALUES × cheap, accessible, portable current onigiri
- 7. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out current onigiri
- 8. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out × japanese, sometimes has english current onigiri
- 9. VALUES × cheap, accessible, portable × disposable wrappers meant to preserve quality and be thrown out × japanese, sometimes has english × small type, identifiable shape but need to tell flavors apart current onigiri
- 10. INTENT how can i make this product of convenience a source of joy through packaging design changes without sacrificing functionality? project
- 11. INTENT for: japanese and gaijin, children and adults. especially those in a rush/can’t read project
- 12. INTENT for: japanese and gaijin, children and adults. especially those in a rush/can’t read reason: they’re a fun product that don’t look fun & can cause the opposite emotional effect project
- 13. INTENT behavior: easily identifiable, fun to open and to eat project
- 14. INTENT behavior: easily identifiable, fun to open and to eat conversation: how can convenience food continue to spark joy? how can we incorporate playful attitudes with our food? how can packaging communicate better or be worth preserving? project
- 15. STAGE ONE: UNDERSTANDING CURRENT DESIGN process
- 19. STAGE THREE: EXPLORING THE FAVORITE process
- 20. STAGE THREE: EXPLORING THE FAVORITE process
- 23. WHAT IS IT a cast of flavor characters that un- fold to resemble their ingredient. paper outer is easier to spot, perfo- rated side pieces easy to tear open and unfold. soft plastic easily pulled from the top opening. more recyclable, adorable, they each have personality now :) final version
- 24. WHY I LIKE IT × still tactile, but now fun to open final version
- 25. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven final version
- 26. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven × sparks joy, is more convenient to spot on shelves, playful final version
- 27. WHY I LIKE IT × still tactile, but now fun to open × can become a whole cast of little onigiri characters. keychains, etc. the gudetama of 7-eleven × sparks joy, is more convenient to spot on shelves, playful × can be scrapbooked/less waste final version