Peter Gough, Design Partner at digital strategy agency ORM looks at the evolution of technology and digital change

1. Digital Change
Technology that is changing our behaviour
30 June 2015 | #DigitisePS | @ormlondon
Peter Gough / Creative Partner & Founder, ORM

2. Digital Change

3. Gen
Y1980-1995
Gen
Z1996-present
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations

4. Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations

5. Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Tech: PC
Email/SMS
35% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations

6. Gen
Y1980-1995
Gen
Z1996-present
Tech: TV
Telephone
33% workforce
Tech : PC
Email/SMS
35% workforce
Tech: Smartphone
SMS/Social
29% workforce
Gen
X1965-1979
Gen
BB1945-1964
Spanning Generations

7. Gen
Y1980-1995
Gen
Z1996-present
Spanning Generations
Tech: TV
Telephone
33% workforce
Tech : PC
Email/SMS
35% workforce
Tech: Smartphone
SMS/Social
29% workforce
Everything
Social/Handheld
Coming soon
Gen
X1965-1979
Gen
BB1945-1964

8. 1970’s
Cray 1 Supercomputer: 160m FLOPS

9. 1980’s
Cray 2 Supercomputer: 1.8bn FLOPS

10. 1990’s
Apple iMac G3: 450m FLOPS

11. 2000’s
Apple iPhone: 400m FLOPS

12. 2015
Samsung Galaxy 6: 30bn FLOPS

13. 1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6

14. 1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6

15. 2015: Samsung G6
2015:Tianhe-2

16. 2015: Samsung G6
2015:Tianhe-2

17. 2015:Tianhe-2
2020: Expected

18. 2015:Tianhe-2
2020: Expected

19. Supercomputers

20. “Let's jet out, we'll
cruise at hyperspeed"
We are adopting faster

21. “Let's jet out, we'll
cruise at hyperspeed"
We’re adopting faster and faster

22. “Let's jet out, we'll
cruise at hyperspeed"
We’re adopting faster and faster

23. Sensors

24. Smartwatch

25. 45
90
135
180
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00

26. VR

27. Glass

28. Fashion

29. Otherables

30. What else?

31. What else?

32. “…I’ll be watching you”
Meaningful Data + Machine Learning

33. “I get so emotional baby”
Affective Computing = Emotions

35. 1. Embrace change

36. 1. Embrace change
2. Be mobile first

37. 1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn

38. 1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn
4. Great data = Meaningful CX

39. 1. Embrace change
2. Be mobile first
3. Go Fast: Build, measure, learn
4. Great data = Meaningful CX
5. Get emotional :)

40. @ormlondon #DigitisePS
Peter Gough
Creative Partner & Founder, ORM
@petergough
peter.gough@ormlondon.com