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Comfort Zone 
Decision to Take Action! 
Where Extraordinary 
Happens
And You may Find Yourself. . .
Two Stories
Matt Mullenweg 
Born in 1984 
Parents: Chuck and Kathe 
! 
started on computers age 3 
first website at 12 
plays saxophone 
does photography
Matt at 18
b2 cafelog 
! 
By November 2002, 
Matt had 20,000 unique visitors 
and over 10,000 hits a month 
on Photmatt.net blog.
b2 cafelog 
Last Entry by 
Last Entry by 
michel v 
Nov. 2002 
michel v 
Nov. 2002
Open Source 
Copy Left GPL 
Forking the Code 
General Public License
January 24, 2003 
Matt, ! 
“Someday Right?”
January 25, 2003 
Mike Little, 
“I’m In”
May of 2003 
Christine Selleck 
“How about WordPress”
WordPress 1.0 Four months later May 26, 2003 
! 
!
Last Entry by 
michel v 
Nov. 2002 
Michel V Resurfaced 
b2 cafelog 
Supported WordPress Fork 
“WordPress community is easy to work with”
Culture of Transparency
Six Months Later October 2004 15,000 WP users 
Matt Leaves School moves to San Francisco
A Year Later 
October 2005 
Matt Leaves CNET! 
! 
Over 50,000 
WordPress Users! 
! 
! 
Starts Automattic! 
Big Decision
First product made over 1 M first year 
Started in Nov. 2005 over 100,000 blogs in 3 weeks.
Company with Employees 
• Provides Hosting for Sites 
• Easy to set up 
• Uses WordPress.org code 
• Less access to themes and plugins 
• Charges for upgrades to service 
Volunteers Contribute 
-Code 
-Codex 
-Meetups 
-WordCamps 
• Access to all themes 
• Access to all plugins 
• Self-hosting & domains 
• Backup & Maintain 
• Lot of people provide 
people with design, 
development, themes, 
plugins and services. 
Owned by
Toni Schneider and Matt Mullenweg
Story Two
Seemed like a really good idea.
PhD Clinical Community Psychology
1980 Hospital Part-time Psychologist
Product Manager for Mental Health Programs
Private Practice and Kids
Just Make it a Commercial Product
Funded with SBIR Research Grants
You’ll eventually want to find a real CEO!
10 Employees 
Find New Office Space
20 Employees 
18 Employees, Needed to 
Where is that real CEO??? 
Find That Real CEO!
Sold my shares in Company in 2000 
18 Employees, Needed to 
Find That Real CEO!
So I Continued Building
I saw signs of trouble in housing market 2006.
I Googled My Business Name
Hated my old website had to have a CMS.
Marketing and Publishing had Changed.
My First Website Client
My First Paying Website Client
Started New Tricks 2009
Started New Tricks 2009
WordCamp NOLA April 2009
2009 50 Members 
Jack Kinnard
Volunteered to Help with MeetUp
2014 1498 Members
Russell Fair and Judi Knight Jen Mylo from Automattic
WordPress has given me a Career and a Community
WordPress has included my Family 
My 26 year old son 
is a WordPress developer and speaker 
who works with me at New Tricks.
! 
My 28 year old daughter is a brand manager with her own website.
! 
My husbands side job is a triathlon coach and personal trainer.
Automattic’s Employment Manifesto 
I 
will 
never 
stop 
learning. 
I 
won’t 
just 
work 
on 
things 
that 
are 
assigned 
to 
me. 
I 
know 
there’s 
no 
such 
thing 
as 
a 
status 
quo. 
I 
will 
build 
our 
business 
sustainably 
through 
passionate 
and 
loyal 
customers. 
I 
will 
never 
pass 
up 
an 
opportunity 
to 
help 
out 
a 
colleague, 
and 
I’ll 
remember 
the 
days 
before 
I 
knew 
everything. 
I 
am 
more 
motivated 
by 
impact 
than 
money, 
and 
I 
know 
that 
Open 
Source 
is 
one 
of 
the 
most 
powerful 
ideas 
of 
our 
generation. 
I 
will 
communicate 
as 
much 
as 
possible, 
because 
it’s 
the 
oxygen 
of 
a 
distributed 
company. 
I 
am 
in 
a 
marathon, 
not 
a 
sprint, 
and 
no 
matter 
how 
far 
away 
the 
goal 
is, 
the 
only 
way 
to 
get 
there 
is 
by 
putting 
one 
foot 
in 
front 
of 
another 
every 
day. 
Given 
time, 
there 
is 
no 
problem 
that’s 
insurmountable.
You may ask yourself, “Where does that highway go?” 
And you may ask yourself “Am I right? Am I wrong?” 
And you may tell yourself, “MY GOD! What have I done?”
You said yes when it could have been no.

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