1. MICHAEL A. NEELY METRO ATLANTA
michaelneely55@yahoo.com • linkedin.com/in/michael-neely-76a90bb8 • 973-454-8569
VP / DIRECTOR OF SALES – REGIONAL SALES MANAGER
Growth Strategies / Business Development / Marketing / Key Accounts / Turnarounds / Solution Sales / CRM /
Relationship Management / Project Management / Performance Metrics / Needs Analysis / Market Research /
Competitive Analysis / Bids / Proposals / Negotiations / Contracts / Pre- & Post-Sales Support / Planning /
Market Penetration / Strategic Alliances / Pricing / Lead Generation / Prospecting / Training / Team Building
An award-winning sales leader with an exceptional record driving steep growth at Brugg Cables and the Siemens
Energy family of companies. Directing sales teams and as an individual producer, exceeded challenging targets while
selling into key commercial accounts in the energy and electric power generation industry, including Shell Oil, Duke
Energy, Florida Power & Light, and PSE&G. Delivered hundreds of millions in sales, outperforming corporate and
client expectations as well as entrenched competitors and prevailing market trends. Can make a strong impact by:
! Planning & executing aggressive sales growth strategies
! Forging profitable strategic alliances & win-win partnerships
! Identifying & seizing untapped opportunities & emerging markets
! Shrewdly negotiating & strongly closing high-value, long-cycle sales
! Recruiting, mentoring & motivating top performing multidisciplinary teams
A natural leader, high-energy motivator, sharp analyst, persuasive communicator and tough negotiator. Earned a BS
in Physics from Delaware State College and BS in Mechanical/Aeronautical Engineering from University of
Delaware. Winner of Brugg Sales Award, Siemens Collaboration Award, Siemens-Westinghouse Leadership Council.
SELECTED ACCOMPLISHMENTS
Captured $20M in long-term contracts. Brugg needed to grow North American sales. Developed an aggressive
marketing and sales strategy aimed at large regional and national utilities. Steered the team to win multiyear contracts
with American Electric Power, First Energy, Sharyland Utilities, Xcel Energy and National Grid.
Beat targets, posting $100M in sales. Promoted to grow Siemens Energy Northeast sales. Led a team to
aggressively prospect leading electric power utilities. Closed deals with Southern Company, PSE&G, Exelon, Duke
Energy, Florida Power & Light and Kentucky Utilities. Hit an average of 115% of annual targets for four straight years.
Negotiated a $40M extension. With its Siemens Energy contract expiring, AES Red Oak considered insourcing
service. Proved an airtight business case for renewing the contract by showing significant savings and better support.
Introduced value-added programs to increase the power output of existing turbines. Negotiated a six-year extension.
Closed $235M in deals with leading utilities. Siemens Energy was looking to grow service contract sales and
renewals. Developed aggressive proposals and pricing models. Signed contracts with Constellation Energy, AES and
others, generating more than 23% of overall divisional revenues. Exceeded OE, margin, EBIT and other key metrics.
Surpassed all goals, posting tens of millions in revenue. Siemens Westinghouse needed to grow market share in
the NY/NJ. Conducted aggressive marketing/sales strategies. Negotiated major contracts with PSE&G, AES Red Oak,
Reliant Energy, NYSE&G and others, totaling $120M. Met or exceeded all revenue targets for seven straight years.
CAREER HISTORY
VP of Sales, Brugg Cables, LLC, a subsidiary of Brugg Group, 2016-Present. Recruited to direct all North American
sales for a Swiss manufacturer of wire for the electric utility sector. Managed a team of five and P&L on sales to $15M.
Siemens Energy, a $5.5B division of Siemens Energy Automation GmbH, 2007-2016. Roles include:
Eastern Regional Sales Manager, 2011-2014. Promoted to direct all Instrumentation & Control Group sales for
a 14-state region. Directed process, systems and training improvements, generating strong revenue and market
share gains. Managed sales with $35M in annual revenue and staff to five.
Northeast Region LTSP Account Manager, 2007-2011. Directed sales of Long-Term Service Programs
(LTSP) for gas turbine projects. Managed pricing, bids, proposals and negotiations on hundreds of millions of
long-term contracts with major electrical utilities and power generators.
Earlier: Roles in the Siemens family of companies include NJ/NY Area Acct. Mgr. and New England Area
District Sales Mgr., Siemens Westinghouse. Began career as a Senior Field Sales Engineer at Westinghouse.