This document outlines the development of a smartphone application called CoffeeRate. It discusses research conducted on coffee shop environments and customer needs. The document proposes an app where users can input information on coffee shops and search locations based on criteria. It describes naming the app and defining its brand character as cool, golden, friendly, modern, bold, fun, easy, chill and calm. The goal is to rate and help simplify finding coffee shops. Logo design research is shown focusing on the brand character word "friend."

1. Michael EspositoCoffee Shop Rating Smartphone Application
FA102a,
Research and Speculative
Product/Service Development

2. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment One, Research
“An Actual Thing That Actually Happened Today”
https://waitbutwhy.com/2018/04/coffee-shop-debacle.html

3. Michael EspositoCoffee Shop Rating Smartphone Application
Coffee shops are usually busy and filled with people

4. Michael EspositoCoffee Shop Rating Smartphone Application
“Research has shown that a moderate level of ambient noise…improves
performance on creative tasks.
https://www.newscientist.com/article/2090717-do-you-get-your-best-work-done-in-coffee-shops-heres-why/

5. Michael EspositoCoffee Shop Rating Smartphone Application
“The owners of the café…turn the Wi-Fi off after 5pm, and for the entirety of
the weekend”
https://www.thrillist.com/drink/nation/free-wifi-coffee-shops

6. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment One, Future Product or Service
Coffee Shop Rating Smartphone Application
-Input information about coffee shops
-Search for coffee shops by needs

7. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Two, Source for Brand Character Words
Taylor Swift

8. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Two, Naming Process
Coffee Shop Rating Application
CoffeeRating
CoffRate
CoffeeRate

9. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Two, Final Product/Service Name
CoffeeRate

10. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Two, Brand Character Diagram Sketch

11. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Two, Brand Character Diagram
CoffeeRate
Persona
Cool
Golden
Friend
Language
Modern
Bold
Fun
Tone
Easy
Chill
Calm
Purpose
Rate
Help
Simplify

12. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Three, Logotype Research, Word from Diagram
Friend

13. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Three, Logotype Research

14. Michael EspositoCoffee Shop Rating Smartphone Application
Assignment Three, Finished Logotype