Alosa is a platform that gives podcasters enhanced measurement and analytics about their listeners. We measure, distribute and host your podcasts with the simplicity to streamline your creative process.

1. We measure, distribute and host podcasts.
hello@alsoa.com

2. Mike Campanaro
Bringing 9+ years of business
development skills to the table
and mixing it with a strong sense
for creative processes, including
sound design.
Ryan Roberts
Highly experienced product manager
and marketing leader within
cross-functional teams and projects.
12+ year proven track record and
multiple successful product launches.
Ki Choi
15+ year career spanning sales &
marketing through the lenses of
strategy, research, analytics and
consulting. Helps leading companies
solve complex business challenges
and drive lasting transformations.
Team

3. Problem
65% of Podcasters are
dissatisfied with the
tools available to them.
Subscriber Count: Hosting platforms do not aggregate an accurate subscriber count.
Listener Demographics: Limitations in data accuracy using reverse geolocation IP lookups.
RSS Feeds & Distribution: Setting up an RSS feed for Podcast distribution is a challenge.
Behavior: Play, Pause & Scrub. Hosts cannot see how their listeners interact with content.
Attribution: Granular details of all distribution channels are non-existent.

4. Solution
Accurate measurement,
reliable distribution, and
enterprise class hosting.
Subscriber Count: Legitimate subscriber count, without fake traffic.
Listener Demographics: A Google Analytics dashboard delivering accurate demographics.
RSS Feeds & Distribution: Data and distribution for 30+ leading Podcast networks.
Behavior: Play, Pause, Scrub, Exit -- See exactly how listeners interact with content.
Attribution: Easily interpret the performance of your Podcast across any distribution channel.

5. Market Validation
Only 12% are very satisfied with their subscriber data.
More than half are likely to migrate.
65% would pay for a service solving their problems.
n=144 (Among Total Podcasters)
Online survey fielded between 2/18/17 and 3/4/17

6. Market Size
287k Active Podcasts
25% YoY Growth
47k Distribution Origins

7. Product
Measure: Podcast intelligence built on Google
Analytics. A holistic point of view with familiar
tools & data that works together.
Distribute: Make your Podcast accessible &
measure results from 30+ leading networks
across TV, Desktop, Web & Mobile.
Host: Effortlessly move from any hosting
provider via your RSS feed.
Traffic Mitigation
Behavioral Analytics Player
RSS Feed Distribution & Hosting
Google Analytics

8. Business Model
$10 Month
Subscriber Count
Geolocation
Analytics
RSS Feed Distribution
Hosting Migration
FREE
Subscriber Count
RSS Feed Distribution
Hosting Migration
$25 Month
Subscriber Count
Geolocation
Analytics
RSS Feed Distribution
Hosting Migration
Behavior Analytics

9. Competition
When comparing the value proposition
grids of competitors, a comprehensive
solution is not available.
Multiple SaaS solutions are required.
SoundCloud 14%
Libsyn 14%
Podbean 3.5
Spreaker 1.2%
Buzzsprout .84%
Market Share

10. Competitive Advantages
We know what users want, and what they will pay.
Alsoa is built on market validated pain points addressing the top
5 issues at a cost that customers are willing to pay.
Knowns
Pain Points
Conversion rate
Willingness to migrate
Intent to pay
Competitor positioning