BrainRap is a platform that matches music artists and consumers of music data through their various products and services. Initially focusing on the music industry, BrainRap's Newton platform matches artists with audiences to help monetize music and collect data for advertisers. The iRap/Google Rap platform is a gamified platform for developing lyrics that feeds data to Newton. The BrainRap Accelerator brings these components together in New York to accelerate an artist's music production timeline. BrainRap aims to automate music production at scale with minimal resources and maximize profit through their goals, key performance indicators, products targeting the music, healthcare and finance industries, and team of experienced entrepreneurs and engineers.

1. Uber, for Music Neurodata.

2. 2

3. 3

4. 4

5. BrainRap
BrainRap is the Uber of Neurodata.
BrainRap and the underlying Centiment technology match consumers of Brain
Data (advertising agencies and labels) with producers of it (artists and people).
● Initially focusing on the music industry, although the technology has
applications to fintech and healthcare, the BrainRap Newton Platform
matches signed and unsigned artists with their ideal audiences, helping
them monetize their music as well driving revenue for labels whilst
collecting data to help advertisers understand music listeners.
● The iRap/Google Rap Platform is the front end of BrainRap, it is a gamified
platform that helps aspiring as well as professional rappers develop their
lyrics on the fly. The data from iRap feeds Newton.
● The BrainRap Accelerator is an experience based out of the Manhattan
Center in New York, it brings together all of the components of BrainRap
into one experience that allows an artists to create music on a hyper
accelerated music timeline so that is ready to be monetized.

6. $2.5b
Projected revenue boost
for independent artists
20
Record Label Partners
$1.7m
2021 Projected Revenue
6
World Record Attempts
$1bn+
Projected savings for top
record labels
$1.2m
in booked revenues for
2020
3800
Human AI Rap Samples
350+
Artist Partners
BrainRap
by the numbers.

7. BrainRap : What is it?

8. BrainRap 2020
● Set 6 New Rap World Records
● Built iRap 1.0
● Built iRap 2.0
● Presented at MIT
● Signed Cassandra Deal ($600k)
● Passed Southstar Due Diligence
● Closed Southstar Facility ($1M)
● Signed True North/Time Life Deal ($300K)
● Engaged Meteor Now and Architected BrainRap Newton
● Signed Deal with Maino
● Signed Deal with Arabian Prince (NWA)
● Signed Deal with Manhattan Center (BrainRap Accelerator)
● Signed Deal with Brainbit ($5m notional JV)

9. BrainRap Goals
To build & test a solution that will
Automate Music Production
so that BrainRap can
Scale Quickly with
Minimal Resources and Maximize Profit

10. BrainRap Goals
Structure Team Develop Product Close Deals

11. BrainRap Goals
๏ Build BrainRap Newton
๏ Provide indicative sample size
to validate a two-sided market
๏ Determine retention metrics for
iRap product
๏ Formally Hire Team
๏ Collect on all invoices
๏ Develop BrainRap Branding
Funding
December 1 - December
10
๏ Close H3 $1M
Structuring
December 10 - Feb 30
Soft Launch
Mar 1 - 28
Launch I
April 1 - May 1
๏ Validate tools for scaling
๏ Implement proven model to grow
partners & user base at scale
๏ Launch Accelerator with Maino
and BrainBit
๏ Expand to enterprise tier partner
agreements with record labels
๏ Soft Launch iRap

12. BrainRap Goals
Monthly Active User
is the number of unique registered users who have either
(i) completed a minimum of 2 actions* through Company applications within the last 90 days, with
the last such transaction occurring within the last 60 days; or
(ii) completed a minimum of 8 transactions through Company applications within the last 12 months;
provided, that in each case transactions must occur on different dates
(i.e. 3 purchases on 3 different products on the same day count as 1 transaction for purposes of the
MAU calculation).

13. Key Performance
Indicators

14. BrainRap KPIs
Desirability Feasibility Viability
Micah Robert Vishal
Product Team
- Complete UX and Meteor Now
Build in a way that will allow
iRap/GoogleRap to go to market
in the quickest way
Project Team
- Ensure product is built to
specifications & deployed
on-time
Strategy Team
- Validate business case of
Accelerator program with
Label Partners
- Monthly Active User (MAU)
Total Activated Users (TAU)
- TAU > 2,250
- Uptime > 99%
- Product delivered on-time
and on-budget
- Proof of Concept ROI
Cost per Data Point

15. Product and Markets

16. BrainRap Markets
Music Industry
● GoogleRap/iRap
● BrainRap Records, BrainRap Newton
● Label Accelerator
Financial Industry
● XERXES Trading Platform
Healthcare Industry
● The Cingularity initiative starting with close of Series A

17. Structure
● Centiment Capital Holdings is the Parent entity of the Centiment
group, the entity being invested in and the entity that owns all of the
group assets.
● The reason there is a Centiment Group is to maximise Tax benefits,
facilitate the creation of spin outs and joint ventures and to silo core
intellectual property form financial services projects such as Xerxes
by separating them.
● There are currently three patents filed to protect the intellectual
property of the company, more will be filed post funding.
● Centiment Capital has passed extensive screening by Southstar
Capital, aiding the screening and due diligence process for H3
Funds.
Centiment Capital
Centiment.io
Advanced Research
Machines
Xerxes

18. Brain Rap Data Strategy
●

19. Brain Rap Market
●

20. Brain Rap Business Model
●

21. Brain Rap KPIs
KPI Calculation Method Commentary
Desirability OMTM*
Achievement
○ MAU/TAU > 8.8%
○ TAU > 2,250
Consumer Product
& Feature
Roadmap w/ Data
Product Valuation
○ List of data requirements analysis (outputs of data)
○ Roadmap for delivery of data product to partner
(adobe? comcast?)
Hire All Key
Employees (Richard)
○ Hire 1-2 roles
Feasibility OMTM
Achievement
○ Uptime > 99%
Viability OMTM
Achievement
○ Proof Of concept delta
Cost per Data Point
Weight
▪ 30%
▪ 15%
▪ 20%
▪ 15%
▪ 20%
Deliver Technical
Product (Robert)
○ Product features delivered on-time and on-budget ▪ 20%
> 1
These are all metrics that Micah & Robert can directly
influence based on leadership and impact on the team.
Other team members will have targets based on actions that
can specifically influence these OMTMs.
*OMTM - one metric that matters - http://leananalyticsbook.com/one-metric-that-matters/
Long-term strategic analysis that Micah & Robert can deliver
without other dependencies.
Actions that Micah & Robert can achieve without other
dependencies.

22. 2
2
Financials

23. Brain Rap Medium Forecast 2021-2023

24. Brain Rap Medium Forecast 2021-2023

25. Brain Rap Medium Forecast 2021-2023

26. BrainRap Roadmap
iRap Newton Accelerator Refine
Cingularity (Q2) Xerxes (Q3) Cingularity (Q4)
- User only redemption
- Flexible gamification - bonus points for:
- Performing actions in-app
- Challenges (visit/spend frequency)
- Increase reward tier with frequent usage
- reward redemption
Feature
Core
Focus of
Dev
Team
- Ad Agency Platform
- Programmatic
Integration
- DataDevi Integration
- Branding - Refining features
BUILD PHASE
- Begin Engaging
MIlitary (JSOC)
Contacts, MIT and
UNC to assemble
Neuro = Healthcare
Research offering
- Spin up trading
partnerships with
Cassandra initially
offering technology
for sale to other
hedge funds
Feature
Core
Focus of
Dev
Team
- Assemble The following
offerings for either
fundraising or initial
market testing:
- Deep Dream
Applications
- Solider Enhancement +
Augmentation
- ALS +
Neurodégénérative
Offerings
FeaturesPortfolio

27. Portfolio Roadmap
Music Healthcare Finance Venture
BrainRap (2021)
Cingularity
(2022)
Xerxes (2022)
- Target is total market ownership of
programmatic Music by end of 2021
- JV Strategy allays concerns of major labels and
competitors whilst allowing maximum market
control of their verticals without them knowing
- dominate the music industry by end of 2021
Market
Core
Focus of
Dev
Team
- Military Applications
- Prosthesis control
using Brainbit
- ALS/Neurodégénérat
ive mental aid
- Go to market for
crypto offering (non
regulated, quick and
profitable)
- TBD
BUILD PHASE
- iRap
- Google Rap
- Newton
- BrainRap Accelerator
- Label JVs
- Target is one +$10m
military PoC for 2021
- Target is one +10m
Healthcare system
PoC (2021)
Feature
Core
Focus of
Dev
Team
- Hedge Fund Strategy
has already been proved
out
- Sell to market
- +100m AUM
FeaturesPortfolio

28. BrainRap / Centiment Capital Team
Micah Brown, CEO
Neal Conlon,
COO
Rob Sanchez,
Président
Team
- In addition to an advisory
board with 200 years of
directly applicable expertise
to finance, music and
healthcare, the core team is
composed almost entirely of
multiple exit entrepreneurs,
experienced engineers and
practicing lawyers.
Vishal Petigara,
CLO
Gabriel Ortiz,
CPO
CJ Carr,
CTO